260. B2B Marketing Budget Planning
Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal.
This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content.
No matter what stage of business you’re in, your marketing budget matters, and so does what you do outside of that budget. You can’t simply post content and expect that people will find you; there’s much more to it than that!
Mentioned in This Episode