markfriedman

Mark Friedman is the Vice President of Digital at Eddie Bauer, a retail brand for outdoorsmen and adventure enthusiasts. As a collaborative leader with various specialties in the e-commerce industry and knowledge of driving website traffic, Mark has helped business owners scale their companies with digital marketing techniques and strategies. In addition to his expertise in e-commerce and brand marketing, Mark’s knowledge extends to various facets of business management, including development, project, financial, and marketplace.

In this episode…

A strategic way to increase your brand's lifetime value is to establish a multichannel marketing approach. Although our culture favors the digital marketplace, allocating your sales strategies through brick-and-mortar and product catalogs is still viable for business growth. How can you expand your e-commerce brand to incorporate an omnichannel approach? 

As an experienced brand and marketing consultant, Mark Friedman has helped e-commerce companies understand the value of enhancing the customer experience with omnichannel marketing strategies. To reap the benefits of a multichannel approach, you must evaluate your finances to determine the marketing channels to invest in for maximum ROI. As you diversify your marketing channels, your lifetime value will increase. 

On this episode of the Up Arrow Podcast, William Harris welcomes Mark Friedman, VP of Digital Marketing at Eddie Bauer, to discuss utilizing omnichannel marketing strategies to leverage lifetime value and ROI. Mark shares how e-commerce has evolved in our culture, the common obstacles e-commerce brands experience, and the value of knowing how to spend your marketing budget.

We are celebrating BIG over at The Wonder Podcast!

It’s our 100th episode! We can’t believe it, but it’s true! We’ve grown up right before your very eyes! Thank you for listening and thank you for supporting us.

Your comments, shares, and heartfelt love truly do keep us going. It is our prayer you are encouraged each and every week.

To our guests who have given their time and talents to The Wonder Podcast: THANK YOU!!! You were our favorite episode!

Today’s episode is a fun one as we celebrate 100! We are sharing our top 10 list of THINGS NOBODY TOLD US – OR IF THEY DID WE SHOULD HAVE LISTENED!

So sit back, throw some confetti and enjoy!

Jodi Watson, the CMO, Marketing Consultant, and Board Member, adds her page to the Marketing Playbook. Hear how to unlock and apply customer insights, how to start new project teams, how to learn from failure, Jodi's experiences leading Eddie Bauer, Williams-Sonoma, and Petco, and her digital nomad sailing journey. Connect with Jodi on LinkedIn and on Instagram at @Living_on_a_Boat 

Monica Smith, the Founder and CEO of Marketsmith, adds her page to the Marketing Playbook. Hear how to conquer career roadblocks, how to network when you don't need it, how to use data to your marketing advantage, how to master your marketing mix, and how to achieve work-life balance. Connect with Monica at MSmith@MarketsmithInc.com, MarketsmithInc.com, and @MarketsmithInc on social media