markritson

Mark Ritson har en bakgrund som konsult och professor inom marknadsföring på flertalet av de världsledande universiteten. Idag undervisar Mark i hans egenutvecklade och välrenommerade Mini MBA. Sedan starten 2016 har 12 000 marknadsförare världen över gått utbildningen. Mark skriver också en välläst kolumn i Marketing Week där han når 600 000 årligen. 

Anmäl dig till Arash nyhetsbrev https://bit.ly/3v0RbJy och få koll på det senaste inom ledarskap, tech och marknadsföring.

In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.

In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.

Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.

In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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