martin lindstrom

Series Three

This episode of #TheNewAbnormal podcast features Martin Lindstrom, founder and chairman of Lindstrom Company, the world’s leading branding & culture transformation firm, which operates across five continents and in more than 30 countries, serving the "who’s who" of Fortune 100 companies.

Martin has been featured as one of the world’s top 50 business thinkers for eight years running by the prestigious Thinkers50 list. TIME Magazine has named him one of the “World’s 100 Most Influential People.” He's delivered keynote addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, UBER, Mattel, the World Business Forum (WOBI) and the World Economic Forum.

Martin is a NYT and WSJ best-selling author whose books have been translated into 60 languages, his writing has appeared in all major US publications, and he's currently a columnist for the FT and Management Today. 

So...you won't be surprised to hear that he was a suitably dynamic guest! I hope you enjoy listening to this episode as much as I enjoyed talking with him.

Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”?

Brand and culture transformation expert Martin Lindstrom, certainly has. He walks us through how to bring common sense back into our workplaces by establishing what he calls a “ministry of common sense”. 

And Martin has walked the talk -  he has advised multinationals including Pepsi, Google, Burger King and Swiss Air but he started this movement in what traditionally has been a bastion of bureaucracy, banks.

Martin’s book: Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate Bullshit.

Producer: Maria Tickle

Cele 3 exerciții din acest antrenament nu sunt așa simple, dar pot avea impact mare asupra strategiei companiei tale. Dacă pui în practică recomandările lui Martin Lindstrom, vei găsi idei noi de acțiuni de marketing, care să transforme afacerea în care te implici într-un brand memorabil. 

Mult spor și energie!
Călin