massachusetts institute of technology

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Good marketing isn't just about catchy slogans or flashy ads; it's about understanding the human psyche. The psyche of our customers, yes, but our own as well.

So in this episode we’ll delve into a psychological concept called ‘action bias’ – this is the idea that we, as humans, often lean towards taking action, even when standing still might be the better choice.

Or as my latest guest aptly put it in his podcast guest application – Ask yourself, ‘what happens if I do nothing?’

To unpack that lesson, and discuss more insights from his career journey, I spoke with Jonathan Kaufman, Senior Vice President and Chief Marketing Officer, Sage Dental (https://mysagedental.com/). 

Originally founded in 1997, Sage Dental has 100 affiliated practices, and it has a 98% three-year growth rate.

Kaufman manages a team of 60, including the new patient management team.

Stories (with lessons) about what he made in marketing

Some lessons from Kaufman that emerged in our discussion:

• Everyone is faking it, no matter how smart you are, so it doesn't hurt to ask the question
• Bigger isn't better. What is important, however, is doing the simple things as best you can.
• If you don’t understand how metrics impact the overall business, you’re going to fail as a marketer
• Ask yourself, ‘what happens if I do nothing?’
• The relationship part and the art part of marketing and business is as important as the data and the financial metrics themselves
• Tailor the experience to that audience

Related content discussed in this episode

The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have (https://meclabs.com/education/Flint-prospects-perception-gap)

Evidence-based Marketing: Why you need more than just numbers to truly drive ROI (https://marketingexperiments.com/conversion-marketing/evidence-based-marketing)

Marketing Webinar Optimization: Five questions to ask yourself about webinars (https://sherpablog.marketingsherpa.com/marketing/b2b-webinars/)

Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode host Professor Stephen Goldsmith interviews  Luis Videgaray, director of MIT AI Policy for the World Project, senior lecturer at the MIT Sloan School of Management, and former Foreign Minister and Finance Minister of Mexico. In this captivating discussion they explore the dynamic landscape of AI adoption in cities, from basic applications to transformative processes, why generative tools demand leadership attention, and the best approach to AI procurement. They also propose novel ideas around the role of AI in a bureaucratic organization. 

Music credit: Summer-Man by Ketsa

About Data-Smart City Solutions

Data-Smart City Solutions, housed at the Bloomberg Center for Cities at Harvard University, is working to catalyze the adoption of data projects on the local government level by serving as a central resource for cities interested in this emerging field. We highlight best practices, top innovators, and promising case studies while also connecting leading industry, academic, and government officials. Our research focus is the intersection of government and data, ranging from open data and predictive analytics to civic engagement technology. We seek to promote the combination of integrated, cross-agency data with community data to better discover and preemptively address civic problems. To learn more visit us online and follow us on Twitter. 

In this episode Professor Goldsmith interviews Professor Dan Huttenlocher, inaugural dean of the MIT Schwarzman College of Computing and expert  on artificial intelligence and computer science. They discuss the different ways that generative AI could be used by governments, in service of constituents, and what kinds of operational standards are required for the productive and safe use of AI technologies. 

Music credit: Summer-Man by Ketsa

About Data-Smart City Solutions

Data-Smart City Solutions, housed at the Bloomberg Center for Cities at Harvard University, is working to catalyze the adoption of data projects on the local government level by serving as a central resource for cities interested in this emerging field. We highlight best practices, top innovators, and promising case studies while also connecting leading industry, academic, and government officials. Our research focus is the intersection of government and data, ranging from open data and predictive analytics to civic engagement technology. We seek to promote the combination of integrated, cross-agency data with community data to better discover and preemptively address civic problems. To learn more visit us online and follow us on Twitter. 

In this episode Professor Goldsmith interviews Carlo Ratti, professor of Urban Technologies and the founder of the groundbreaking Senseable City Lab at MIT.  They discuss new frontiers in urban data, edge computing, and rethinking the relationship between the environment, the urban environment and health. Ratti also explains why city leaders have to break from the past and why "best practices" are perpetuating old ideas.

Music credit: Summer-Man by Ketsa

About Data-Smart City Solutions

Housed at the Bloomberg Center for Cities at Harvard University, we work to catalyze the adoption of data projects on the local government level by serving as a central resource for cities interested in this emerging field. We highlight best practices, top innovators, and promising case studies while also connecting leading industry, academic, and government officials. Our research focus is the intersection of government and data, ranging from open data and predictive analytics to civic engagement technology. To learn more visit us online and follow us on Twitter. 

Congressman Thomas Massie joins Jenny Beth Martin to discuss his history as an inventor, from his days as a kid from Kentucky, to his time at Massachusetts Institute of Technology (MIT), to the limited time he gets to spend back home on his farm in rural Kentucky. Massie discusses his latest invention, the Clucks Capacitor, an automated chicken tractor that is self-sufficient and operable with a mobile app that he created. Massie is a leading voice in Congress for the everyday American inventor. He explains the need to reverse some of the devastating consequences of the America Invents Act of 2011 (AIA), including the need to get rid of the Patent Trial and Appeal Board (PTAB) and the need to restore the patent system to a 'first to invent' system rather than a 'first to file' system. His legislation, Restoring America's Leadership in Innovation Act of 2021 (RALIA), is his solution to the bad consequences of the AIA. Congressman Massie appeared in the film Innovation Race where he demonstrates his Clucks Capacitor from his farm in Kentucky and speaks about what needs to happen to protect American inventors. There is only so much that can be captured in a feature-length documentary, so in this episode Massie takes a deeper dive into the themes from the film. Massie is known for repurposing a battery from a totaled Tesla Model S to power his home - which you can find on YouTube - and for his snarky, fact-based social media posts accompanied with the hashtag #SassyWithMassie. In what is often dubbed the prequel to Innovation Race, the documentary Invalidated: The Shredding of the US Patent System, which also features Massie, was initially inspired by a conversation between Martin and Massie where Massie pointed out that the right to intellectual property was so important to the Founding Fathers that they protected it in Article 1, Section 8 of the US Constitution. It wasn't an afterthought. It wasn't in the Bill of Rights. It was in the base constitution. No matter your politics, Congressman Massie is a fascinating and affable intellectual. Enjoy this fascinating conversation.

For more information at Innovation Race visit: www.innovationracemovie.com

For more episodes of the Innovation Race Podcast visit: www.innovationracepodcast.com

For more information about the Clucks Capacitor visit: www.shireware.com

#088 – Today, we explore the admission criteria at the Massachusetts Institute of Technology, better known as MIT. We begin by analyzing admission information about the most recent freshman class, highlighting the admission rate, standardized test scores, and other academic and non-academic factors considered by MIT Admission Officers as they offer or deny admission to students every year. This episode centers on the one component of the application that is the most important to MIT. Regardless of academic prowess, if that component is not evident in a student’s application, admission to MIT is not given. The information you will learn on this episode will be very important to you because you will be able to utilize it as you apply to the different colleges and universities on your list. At the beginning of the episode, I reminisce about the reasons why The College Metropolis Podcast was created, and ask our listeners to help us grow and reach a wider audience. You can access the resources mentioned on this episode on our show notes at https://collegemetropolis.com/88. Please help our show grow by giving us a 5-star rating and giving us a positive review on the podcast platform you used to download this episode. We would truly appreciate it. Thank you!

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In this week's episode, the Krewe conclude their discussion with Dr. Hiromu Nagahara on the history of the Japanese Imperial Family. In part two, Dr. Nagahara teaches the Krewe about the role of the shogun throughout Japanese history, how the imperial family evolved throughout WWII, and modern controversies surrounding former Princess Mako. This is an episode you won't want to miss!

Check out Dr. Nagahara's book:

https://www.amazon.com/Tokyo-Boogie-Woogie-Japans-Pop-Discontents/dp/0674971698

This podcast is brought to you by the Japan Society of New Orleans:

https://japansocietyofneworleans.wildapricot.org/

In this week's episode, The Krewe sit down with associate professor of history at the Massachusetts Institute of Technology (M.I.T.), Dr. Hiromu Nagahara for part one of their discussion on the history of the Japanese Imperial Family. In part one, Dr. Nagahara shares his background, the origins of the Japanese emperor, what makes the Japanese Imperial family distinct form other royal families, and so much more!

Check out Dr. Nagahara's book:

https://www.amazon.com/Tokyo-Boogie-Woogie-Japans-Pop-Discontents/dp/0674971698

This podcast is brought to you by the Japan Society of New Orleans:

https://japansocietyofneworleans.wildapricot.org/

(2:30) - Hovering Rover ☀️🚁

(17:10) - Life-saving Drone Deliveries 🚁🚑

Episode 52 was brought to you by Mouser Electronics, Farbod & Daniel’s favorite electronics distributor. Click here to read the article discussing the expansion of drone applications that was mentioned at the beginning of the episode.

(1:11) -  Accelerating New Material Discovery 🔬⚗️

(11:40) - World’s Most Advanced Prosthetics 🦾🦿

Episode 42 was brought to you by Mouser Electronics, Farbod & Daniel’s favorite electronics distributor. Click here to learn more about Mouser's 3D printed car project hosted by Grant Imahara.

(1:55) - Dragonfly on Titan: 

Dragonfly is the sequel to the Cassini mission from 1997 whose goal was to study the moon of planet Saturn; Titan. Titan’s earth-like features - like it’s atmosphere - has piqued the interest of researchers for years. We hope to better understand the origins of our planet in addition to the formation of biological beings by studying this moon. 

(8:13) - Machine Learning Discovers New Sequence For Drug Delivery: 

Duchenne Muscular Dystrophy (DMD) is a disease that takes a severe toll on the patients that are impacted leading to an average life expectancy of ~26 years. So, when Spectra Therapeutics announced in 2019 that they had developed a drug capable of addressing the faulty proteins the world rejoiced; however, the proposed drug suffers from weak cell membrane penetration which is essential for this treatment technique and that is where this MIT research comes into play. This group has developed a model to analyze experimental data about cell penetrating peptides and formulate the best possible solutions for scientists to test with.

(16:30) - NeckFace: 

Non-verbal cues like our facial features can tell people a lot about how we feel but wouldn’t it be great if we could observe those subconscious cues as well? That is one of the primary goals of NeckFace which has been developed by researchers at Cornell University to continuously monitor and record our facial expressions using a neck brace or a necklace. The device can either be used to teleconference while in motion or record facial data to analyze mood changes throughout the day which can be valuable for gauging mental health.

(0:45) - Modeling How Climate Change Impacts Forest Fires: 

Wildfires have been wreaking havoc on the nation’s forests and it is now more important than ever to understand how our changing climate is impacting our most treasured ecosystems. Computer simulations can provide great insight but when considering the number of variables that contribute to forest fires it becomes clear that traditional approaches would be too computationally intensive to be feasible. That’s where the researchers at the Technical University of Munich come in: they’ve built a neural network capable of recognizing patterns between the key parameters that result in forest fires which uses only a fraction of the computational power required via the traditional approach. 

(6:35) - Getting Dressed With Help From Robots: 

Do you find yourself thinking “I wish a robot could do this” when dressing yourself in the morning? Well, soon you might be able to get one of those exact robots in your own home! MIT researchers have been developing a robot to assist people when getting dressed and although they’ve made some impressive progress, there are some bumps they’ve hit on their path all centered around one object: people. People’s varying preferences regarding getting clothed and safety in general has caused their algorithm to become overwhelmed. Regardless, the team is making great progress in the human-robot-interaction front and paving the way for similar future projects.

(15:15) - Drone To Evacuate Nursing Homes In Case Of Emergency: 

A student group - named the ‘Blue Jays’ - from Technical University of Eindhoven have developed a drone to calmly guide the elderly out of nursing homes during emergencies. The drone is powered by a neural network to analyze the facial features of people and determine their emotions which it can respond to. Their hope is that this aerial companion can help provide a sense of comfort to those who are distressed while the first responders operating the drone can instruct those in the building on how to safely exit. 

--

About the podcast:

Every day, some of the most innovative universities, companies, and individual technology developers share their knowledge on Wevolver. To ensure we can also provide this knowledge for the growing group of podcast listeners, we started a collaboration with two young engineers, Daniel Scott Mitchell & Farbod Moghaddam who discuss the most interesting content in this podcast series. 

To learn more about this show, please visit the shows page. By following the page, you will get automatic updates by email when a new show is published.

Be sure to give us a follow and review on Apple podcasts, Spotify, and most of your favorite podcast platforms!

Take a few seconds to leave us a review. It really helps! 

https://apple.co/2RIsbZ2

 if you do it and send us proof, we’ll give you a shoutout on the show.

(0:55) - Using Nanoparticles To Detect Cancer In Pee: 

A team of MIT engineers have come up with a way to detect the presence of cancer and localize the region of origin by analyzing a patient’s pee sample. The patient can either inhale or be injected with nanoparticles that’ll exit the body via urine and a paper test - similar to over the counter pregnancy tests - can be used to determine if the patient has cancer. Additionally, if the patient does test positive, the nanoparticles can be coated with a radioactive tracer to show medical professionals the source of the growth via PET scans.

(8:20) - Robotic Neck Brace: 

Head and neck cancer is the 7th most common type of cancer in the world and doctors typically surgically remove a patient's lymph nodes to examine how the cancer will spread; however, this approach results in severe neck and shoulder pain. This type of pain is difficult to characterize because current methods are either too timely to set up or they’re simply inaccurate but that is exactly what a group of Columbia researchers hoped to address. Two professors have teamed up to create a robotic neck brace capable of recording a patient’s full range of head/neck motion. The duo have proven that by recording data before and after the surgery will allow medical professionals to understand what areas have been affected and what specific types of physical therapy to prescribe. 

(13:55) - Quiet Landing Airplanes: 

If you live near an airport (like us) then you know how disturbing the sound of planes taking off and landing can be. Fortunately, a team of engineers at Texas A&M University have proposed a design modification to the slats on aircraft wings that could reduce the noise generated upon landing to that of the quietest planes. Their simulations have been promising so now they will be working on creating a scale model to test out and hopefully it works so The Next Byte crew can have an easier time living near the airport. 

--

About the podcast:

Every day, some of the most innovative universities, companies, and individual technology developers share their knowledge on Wevolver. To ensure we can also provide this knowledge for the growing group of podcast listeners, we started a collaboration with two young engineers, Daniel Scott Mitchell & Farbod Moghaddam who discuss the most interesting content in this podcast series. 

To learn more about this show, please visit the shows page. By following the page, you will get automatic updates by email when a new show is published.

Be sure to give us a follow and review on Apple podcasts, Spotify, and most of your favorite podcast platforms!

Take a few seconds to leave us a review. It really helps! 

https://apple.co/2RIsbZ2

 if you do it and send us proof, we’ll give you a shoutout on the show.

In our previous episode we met Professor Dava Newman, cofounder of the nonprofit group EarthDNA. Today’s guest is Brandon Leshchinskiy, a graduate student in Technology and Policy at MIT’s Institute for Data, Systems, and Society, who has helped Prof. Newman create the EarthDNA Ambassadors program, training young people in communication, negotiation, and storytelling to build support for individual and collective action on climate change. Leshchinskiy has crafted an engaging interactive presentation, called Climate 101, that creatively employs materials from various sources to examine climate change from scientific, economic, and civic perspectives. By teaching young people to deliver this presentation effectively, he is developing a cohort of trained climate educators who can in turn teach their peers to reach out to friends and family on one of humanity’s most pressing issues. In this episode, Leshchinskiy discusses why young people make effective climate ambassadors, how climate presentations can be made more powerful by customizing them with specific details that are relevant to people’s own communities, what we can learn from society’s response to the challenges of Covid-19, and how to avoid developing “doom fatigue” from exposure to negative news stories.

Relevant Resources

MIT OpenCourseWare

OCW’s 20th anniversary celebration registration page

The OCW Educator Portal

EarthDNA on the Web

EarthDNA’s Climate 101 on OCW

EarthDNA Ambassadors program

Wangari Maathai (Nobel Peace Prize winner)

“I will be a hummingbird” (YouTube video)

Professor Dava Newman at MIT’s Institute for Data, Systems, and Society

Rand Wentworth at Harvard’s Center for the Environment

Music in this episode by Blue Dot Sessions

Connect with Us

If you have a suggestion for a new episode or have used OCW to change your life or those of others, tell us your story. We’d love to hear from you! 

Call us @ 617-715-2517

On our site

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Subscribe to the free monthly "MIT OpenCourseWare Update" e-newsletter.

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If you like Chalk Radio and OpenCourseware, donate to help keep those programs going!

Credits

Sarah Hansen, host and producer

Brett Paci, producer  

Dave Lishansky, producer 

Show notes by Peter Chipman

More than two years ago, the U.S. Department of Justice announced a new effort, known as the China Initiative, to crack down on the passing of valuable research and intellectual property to the nation’s top economic rival.

In subsequent months, the initiative led to charges against more than two dozen researchers, including six visiting scientists and 10 American academic researchers. But the latest arrest, the New York Times reports, drew a fierce backlash.

Gang Chen, a prominent mechanical engineering professor at the Massachusetts Institute of Technology, was arrested earlier this month amid allegations that he failed to disclose financial and academic ties to China when applying for U.S. government grants.

Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.

How has the COVID-19 pandemic has affected our current global food systems? And how can we fix it? MIT’s 12th annual Sustainability Summit, “Food for Thought: Leveraging Food for a Sustainable Future," aims to look at ways we can collectively improve food access and equity. The MBA student-led virtual event, taking place this November, will explore how innovations are changing the way the world produces, transports, stores, consumes, and disposes of food. On this episode of Tech Bites, host Jennifer Leuzzi talks with Brandon Lam, MBA student and Conference Co-Director and Jason Jay Senior Lecturer and Director of the MIT Sloan Sustainability Initiative.

Photo Courtesy of MIT Sustainability Summit

Heritage Radio Network is a listener supported nonprofit podcast network. Support Tech Bites by becoming a member!

Tech Bites is Powered by Simplecast.

In this episode, guest Dr. Yossi Sheffi, a professor of engineering and director of the Center for Transportation and Logistics at MIT, discusses his new book, The New (Ab)Normal.  Dr. Sheffi looks at which companies have been successful during the pandemic and which have failed, as well as what the future holds for our supply chains.

We also examine the growing demand for warehouse automation. The Covid-19 pandemic has accelerated automation projects. What's driving the demand and how are distributors responding?

And we discuss the latest iteration of MHI's Roadmap series. A panel at the MHI virtual conference shared details of the Roadmap 3.0, Transformation Age: Shaping Your Future  report and shared how robotics and augmented reality will be commonplace by 2030 and what the workforce of the future will look like.

Articles and resources mentioned in this episode:

• MIT Center for Transportation and Logistics
• Warehouse automation market set for long-term gains
• Material handling sector starts to woo generations Z and Alpha
• Download the free State of the Retail Supply Chain report 
• DC VELOCITY's Covid-19 coverage
• Visit DCVelocity.com for the latest news. 
• Send feedback about this podcast to podcast@dcvelocity.com.

Podcast sponsored by DCV-TV

Other links

• About DC VELOCITY
• Subscribe to DC VELOCITY
• Sign up for our FREE newsletters
• Advertise with DC VELOCITY
• Top 10 Supply Chain Management Podcasts

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“We all hold dear certain attitudes about language,” Professor Michel DeGraff says in this episode centered on his course 24.908 Creole Languages and Caribbean Identities. Those attitudes can be positive for ourselves and for others, DeGraff says, but they can also have negative effects. His goal is to make linguistics accessible to a broader audience, to connect language to issues of culture and identity, and to show how language prejudices are rooted in hierarchies of power. Specifically, he seeks to increase public awareness that the creoles of the Caribbean, like his native Haitian Creole (or Kreyòl), are fully developed languages worthy of as much respect as higher-prestige languages like French or English. To pursue this goal, he promotes dual-language education for Haitian-American students, and he himself speaks Kreyòl in as many public forums as possible—including in the videos on the OpenCourseWare site for his course, and at various points in this podcast itself! At the same time, as he explains, he encourages his students to examine their own backgrounds to see how their attitudes about the languages they speak have been shaped by explicit or implicit attitudes about culture and identity.

Relevant Resources:

MIT OpenCourseWare

The OCW Educator Portal 

Professor DeGraff’s course on OCW

Professor DeGraff’s faculty page

The MIT-Haiti Initiative 

English / Haitian Creole dual-language kindergarten in Boston

Music in this episode by Blue Dot Sessions

Connect with Us

If you have a suggestion for a new episode or have used OCW to change your life or those of others, tell us your story. We’d love to hear from you! 

On our site

On Facebook

On Twitter

On Instagram

Stay Current

Subscribe to the free monthly "MIT OpenCourseWare Update" e-newsletter.