maureen kedes

It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Jay Krall, Cision’s social media guru who can speak knowledgeably about social media research, contact and measurement. Cision recently did a deal with a very hot social media monitoring company, Radian6, and is using their technology for the Cision Social Media Dashboard.

Publicity expert Joan Stewart shows people how to generate thousands of dollars in free online and offline publicity by becoming experts in their topic and using that expertise to promote a product, service, cause or issue. Her popular electronic newsletter, The Publicity Hound's Tips of the Week, goes to more than 40,000 subscribers around the world. She blogs at PublicityHound.net and you can find her on several social networking sites including Facebook, Twitter and LinkedIn. She lives and tries to stay warm in Port Washington, Wisconsin. Also on the show Michelle Tennant: Good Morning America Producer, Mable Chan says, Michelle Tennant is a five star publicist. Michelle is co-owner of Wasabi Publicity, Inc and is known globally as the Storyteller to the Media blogger.

As CEO of Ziglar, Inc., Tom Ziglar not only shares a last name with his father, Zig Ziglar, but he also carries on his philosophy, which is simply, “You can have everything in life you want if you will just help enough other people get what they want.” Prior to being named CEO, Tom initially began his career in retail and direct sales. He joined the Zig Ziglar Corporation in 1987, learning every aspect of the business as he climbed from working in the warehouse all the way up to leadership. With the last name Ziglar, Tom has had a lot to live up to. But rather than try to fill his father’s shoes, Tom has created a whole new pair of his own! He is boldly taking Ziglar, Inc., into the world of social communities, Twitter, blogs, and webinars to present the tried and true message of hope, integrity and positive thinking to a whole new audience. While the content has remained consistent, the method is ever-changing; as Ziglar’s leader, Tom is positioned to do just that – lead.

Join host Maureen Kedes along with two PR leaders who are at the top of one of the few growth industries in the world: green business. Guests Lisa Cape Lilienthal lisalilienthal@earthlink.net and Nora DePalma www.building-profits.com weigh in on how they’ve turned their passion for the environment in to big business for themselves and their clients. Lisa Lillienthal’s client base has included: Ray Anderson, chairman and founder of Interface, Inc., InterfaceFLOR Commercial, the carpet tile brand of the Interface family; and Melaver, Inc., a third generation sustainable real estate developer. Nora DePalma who has more than 25 years of professional PR experience. She specializes in building and architectural brands, offering a wide range of marketing communications services. Clients have included: American Standard, Porcher, Jado, Safety Tubs, Rheem, Uponor, Trane residential and commercial systems. Lisa and Nora are founding affiliates of the Green Earth PR Network.

Amy Hendel is a popular and recognizable medical and lifestyle reporter, expert, columnist and health host. In her private Family Lifestyle Therapy practice, Ms. Hendel trains and councils patients with her own unique blend of nutrition, fitness, and psychology for the whole family. Her first book Fat Families Thin Families (BenBella Publishers) released in June 2008. It offers a unique family team approach for shifting habits in the home so the family becomes a “Healthy Family for Life.” Currently she is: CEO, www.healthgal.com, www.fatfamiliesthinfamilies.com; Recurring guest, The Early Show June, July 2008; Guest, The 700 Club, July 2008; Guest GMA, Weekend edition June 2008; Guest NBC, Today Show NY, weekend June 2008; Repeat guest, Today Show, NBC, Lifestyle Expert, 2007 -2008; Producer/West Coast Health Correspondent, House Smarts, Healthy Home segments (NBC and affiliates) – 2006-present; Featured blogger/columnist/expert www.healthcentral.com – www.healthgal.com

Best known these days as a commentator on issues ranging from environmentalism to energy, immigration to Islam, Alan Caruba is the author of two recent books, “Right Answers: Separating Fact from Fantasy” and “Warning Signs”, both collections of his commentaries since 2000 and both published by Merril Press of Bellevue, Washington. He posts weekly on the Internet site of The National Anxiety Center, a clearinghouse for information about “scare campaigns” designed to influence public opinion and policy. The Center has a website at http://www.anxietycenter.com. Initially a full-time journalist, Caruba is a veteran public relations counselor who is often asked by members of the news media to comment on news involving PR issues. A longtime member of the Society of Professional Journalists, the American Society of Journalists and Authors, and the National Association of Science Writers, Caruba maintains an Internet site for his professional practice at http://www.caruba.com.

Michael Harrison, a radio broadcasting maverick and trade journalist who has been at the center of many of the exciting pop radio revolutions of the past 30-plus years launched “TALKERS Magazine” during the Summer of 1990 And according to the magazines publisher Michael Harrison, Talk radio is the most accurate bellwether of American public opinion in the mass media today. TALKERS magazine has an international readership that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, and Hong Kong, including the most important talk show hosts. Here was Michael has to say about Talk Radio, Public Relations, Web 2.0 and how they all relate.

M*A*S*H* to MUSIC, Listen as Maureen speaks with Sally Kellerman who has one of the most recognizable voices in the world. She also starred as the infamous Hot Lips Houlihan in Robert Altman’s M*A*S*H, one of the most popular feature films of all time for which she was nominated for both an Academy Award and Golden Globe Award. Sally Kellerman has amassed an impressive resume of memorable feature film, television and theater credits that total in the hundreds and continues to grow each year. Sally is the recently released new CD and the result of a lifelong passion for singing. As richly layered and provocative as Sally herself, the CD is a fitting mix of jazzy blues and adult standards with a touch of soulful rock. Sally’s publicist Lauren Lewis has close to two decades of experience within the entertainment industry, Lauren Lewis has established a reputation as a leading public relations specialist. A highly creative out of the box thinker and a tireless worker. www.laurenlewispr.com

It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Jay Krall, Cision’s social media guru who can speak knowledgeably about social media research, contact and measurement. Cision recently did a deal with a very hot social media monitoring company, Radian6, and is using their technology for the Cision Social Media Dashboard.

Today’s guest is Tim O’Brien who has worked in the entertainment industry for more than 25 years; informing family and children of exciting adventures, amusement destinations, and unusual distractions from the everyday grind of life. He serves as the national corporate spokesperson for Ripley Entertainment Inc. and has the privilege of showing off the company’s 70-plus attractions throughout the world. An industry specialist and award winning photojournalist, has had nearly 5,000 articles and more than 3,000 photos published.. He has appeared in 10 theme park documentaries on the Travel Channel, The Discovery Channel and National Public Television. In demand as a Ripley spokesperson, O’Brien appears on more than 100 radio and television shows each year. In 2001, O’Brien won the coveted “Lifetime Service Award” from the International Association of Amusement Parks & Attractions (IAAPA), making him the first journalist to ever win that accolade in the association’s 75-year history.

Join host Maureen Kedes and learn how to tap in to the growing world of environmental PR and marketing with this week's guests: Seri McClendon, Principal/CEO of Clean Agency, an industry veteran with over 22 years of marketing experience. Seri formed Clean Agency from her passion for & education in environmental studies, policy and science. She combined marketing and global sustainability into an integrated agency serving the sustainable business sector. Christopher Kahl, Creative Director leads the strategy and problem-solving processes. Christopher orchestrates solutions for products and experiences that successfully balance commercial needs, environmental sustainability, and social responsibility. Working with the WalMart Packaging Scorecard and incorporating best practices established by the Sustainable Packaging Coalition, Christopher has distilled Clean's sustainable packaging approach into proven results for clients including Disney. www.cleanagency.com

It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Jay Krall, Cision’s social media guru who can speak knowledgeably about social media research, contact and measurement. Cision recently did a deal with a very hot social media monitoring company, Radian6, and is using their technology for the Cision Social Media Dashboard.

Rolfe Kanefsky is an award-winning screenwriter/director who has been working professionally in the film business for over twenty years. With 27 produced feature film scripts, including 2008's BLONDE AND BLONDER starring Pamela Anderson and Denise Richards, Lions Gate and After Dark, NIGHTMARE MAN (one of the eight films selected for Horrorfest). Last year, Kanefsky won a top screenplay award at L.A. Shriekfest competition and was a featured cover story of Hollywood Scriptwriter magazine. www.rolfekanefsy.com With close to two decades of experience within the entertainment industry, Lauren Lewis is a highly creative out of the box thinker, former freelance journalist with a knack for finding angles as well as a believer that the possibilities are endless especially as the world of publicity opportunities continue to grow faster than the speed of….the internet, Lewis maintains a big picture philosophy for all her clients. www.laurenlewispr.com

Join host Maureen Kedes and Blitz Master, author, radio host, and motivational speaker, Andrea Sittig-Rolf of www.sittiginc.com, along with special surprise guest. Sittig-Rolf is a 3-time best-selling author of Power Referrals, Business-to-Business Prospecting, and The Seven Keys to Effective Business-to-Business Appointment Setting. Learn the sales tricks that count from one of the most influential powerhouse marketing gurus and motivational speakers of our decade as she explains how to get “Up in the Down;” how to sell, market, and do PR in tough economic times. Learn how and why Andrea’s company, Sittig Inc., and her clients, are turning tough times in to profitable times.

Join host Maureen Kedes with guests: Frank Bauer, Founder of Bauer-Griffin www.bauergriffin.com, the world's leading Paparazzi agency, The King of The Hollywood Hunt Club, as he explains how his business works, how his camera people get the shots that matter, sell them, deal with controversy and interact with the A-list stars and publicists behind-the-scenes; and, Frankie Leigh a private, exclusive personal manager in the entertainment industry whose name is bandied about on the Blackberries of the rich and famous. She represents many world famous bands, musicians and actors on the red carpet and in the limelight, and knows how to get her clients top billing-- Frankie works with Paparazzi and top publicists in LA, London, NY and beyond.

Marilu Henner has starred on stage, in several hit TV series, films, commercials, television movies and specials. She has co-starred with some of Hollywood’s leading men and worked with some of the best directors in Hollywood and on Broadway. She believes that with good health you can do it all. Marilu’s entire life is a testimony to the power of her approach to health. Marilu worked on the TV show Taxi, with Judd Hirsch, Danny DeVito, Tony Danza, Christopher Lloyd, Jeff Conaway, Carol Kane, and Andy Kaufman. Later she worked side by side with some of the most talented actors around; Burt Reynolds, Charles Durning, Elizabeth Ashley, and Hal Holbrook. Tonia Kulberda is the Producer and Manager of Marilu.com, delivering Marilu Henner’s dynamic Total Health Makeover program to health-seeking fans and members around the world for a remarkable ten years and counting. For more information please visit www.marilu.com or Contact Tonia at tonia@marilu.com

Michael Harrison, a radio broadcasting maverick and trade journalist who has been at the center of many of the exciting pop radio revolutions of the past 30-plus years launched “TALKERS Magazine” during the Summer of 1990 And according to the magazines publisher Michael Harrison, Talk radio is the most accurate bellwether of American public opinion in the mass media today. TALKERS magazine has an international readership that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, and Hong Kong, including the most important talk show hosts. Here was Michael has to say about Talk Radio, Public Relations, Web 2.0 and how they all relate.

Join host Maureen Kedes for a PR drink with the gals: Francine Silverman, a former newspaper reporter and freelance writer who started the ezine: www.bookpromotionnewsletter.com. Silverman has authored several books including: Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited (McFarland & Co) and Book Marketing from A-Z . Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their businesses online. As an award-winning pioneer of Internet Talk Radio and a social media and Internet sales and marketing strategist, she shares her expert advice on a marketing strategy she created called Make, Bake, Shake, Rake & Fresh©. Kim Power Stilson has authored several education courses including “Women Buy Everything . . . How the hot pink prom dress survived the crash of the glass ceiling.” Kim has hosted an award-winning syndicated talk radio show for seven years at www.powerstrategies.TV.

David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, and the new hit book World Wide Rave. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His book, The New Influencers, was published in 2007 and his next book, Secrets of Social Media Marketing, will be published in the fall of 2008. His website is www.gillin.com and he blogs at www.paulgillin.com

Join host Maureen Kedes and guests Julia Hutton, Founder/CEO, and Valery Hodes, Vice President, both of Orca Communications Unlimited.  They represent inventors, entrepreneurs and use their savvy background in media and PR, mixed with a brazen sense of humor and a lot of “chutzpah” to get the job done for their very happy clients.  And, they do it all remotely.  Learn how they keep the bottom line strong in a tough economy with their out of the box thinking. Lot's of lean PR tips without all the blubber.