media outreach

Welcome to another episode of The PR Playbook Podcast.  Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram.

As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn:

- To develop strategic content planning for small businesses
- How to leverage PR principles as a solid brand foundation.
- How to create unified messages across PR, marketing, social media and sales teams.
-How to make your brand stand out as a leader!

We'll discuss how this framework can work for both B2B and B2C brands.   

If you enjoyed today's episode hit the like button and follow for the next announcement when our episode goes live.  Needing help to maximize your PR outreach? Let's connect and schedule a 1:1 Zoom meeting today.

www.thesilvertelegram.com 

www.thesilvertelegram.com

Ready to unravel the complexities of the logistics industry? As we pull back the curtain, we've got Craig Lough, the Director of Strategic Planning at A.Duie Pyle, guiding us through the intricacies of this dynamic sector.

Find Desmond Clark Here: https://lnk.bio/desmondclark


Podcast Post Production and Social Media Production by OceanTree Creative

What does an Indian guru--who teaches through meditative art, performance and extreme sport--have to tell us about how we might better love our planet? In this episode Forrest talks with Pragati Pascale about the writings of Indian spiritual teacher Sri Chinmoy. Pragati has worked for the United Nations for many years as a senior communications strategist and consultant on sustainability issues. She is also the editor of a new book, Listen to Nature: Living in Harmony with the Earth, which presents some of Sri Chinmoy’s teachings on nature and the environment.

Guest: Pragati Pascale 

• Senior Outreach Coordinator for UN-Energy at United Nations  
• Editor for Listen to Nature: Living in Harmony with the Earth 
• LinkedIn 
• Twitter 

 Mentions: 

• Sri Chinmoy 
• Jane Goodall 
• Rio de Janeiro Earth Summit 
• Maurice Strong 
• IPCC 

Keywords: meditation, spiritual awareness, United Nations, communications, media outreach, earthcare, environmentalism, climate change, climate action, harmony, relationships, poetry, visualization, peace, divine, respect, preservation, inner change, God, love, spiritual oneness, religion, faith, interfaith, collective behavior, hope 

Find us on our website: Earthkeepers
Support the Earthkeepers podcast
Check out the Ecological Disciple

In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications.  Her company provides full-service marketing & PR in the asset management space.   In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview.   Arro helps its clients build and maintain a solid reputation that investors can trust.  Alexandrea shares 3 key secrets for startups:

1) how to maximize your PR/marketing budget, 2) how financial firms can harness PR to raise money, 3) how to create effective content to attract investors

Alexandra is Founder and CEO of Arro Financial Communications, a full-service marketing and PR firm specializing in the asset management space. She is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing.


Follow Alexandra:
https://twitter.com/arrofincomm/
https://www.linkedin.com/in/alexandralevis/

Our Team: Arro Financial Communications (arrocomm.com)

Please like, share, and subscribe to be notified of our next episode.  If you have any questions or want to learn more out our services, please visit our website. 

www.thesilvertelegram.com

Today's Tuesday Tips & Tricks episode is sponsored by me and my e-course Perfecting Your Pitch!

Perfecting Your Pitch, which starts on April 4, 2016, is designed to help fellow business owners understand the basics of reaching out to media. The three-week course covers topics like which media outlets to pitch, how to find and properly reach out to media contacts, press release basics, maintaining relationships with the media and much more.

My friend Melissa Camilleri of Compliment (a recent course participant) was kind enough to be a guest interviewer for today's show and in the episode we talk about why I decided to create the course, tips for those who are just starting to think about reaching out to the media, why traditional tools like press releases still matter and much more.

For the full episode + show notes, visit creatingyourownpath.com. Don't forget: CYOP listeners can get a $10 off the regular price of Perfecting Your Pitch by heading over to jenniferesnyder.com/perfectingyourpitch and using the offer code CYOP at checkout.