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My distinguished guest in this  episode of our award-winning series, MVP – The Master's Voice Podcast, is the young veteran, Puneet Das, President - Packaged Beverages, (India & South Asia), Tata Consumer Products Limited. Puneet is a passionate driver of profit, purpose, delight, and value for the business.

Puneet, who joined Tata Consumer Products Ltd in November 2017, was appointed President – Packaged Beverages (India & South Asia) in April 2021. Prior to that, he held the position of Senior Vice President – Packaged Beverages, India, and played an important role in strengthening the core Tata Tea brand and its sub-brands.

Recently, on Mother's Day, TCPL (Tata Consumer Products Ltd) introduced pioneering packaging innovations and ran a category-first, personalized campaign. They deployed a mix of emotionally connecting packaging with hyper-personalization across an unprecedented range of customized tea packs, each uniquely adorned with personalized messages and photos dedicated to mothers. This innovative packaging reflects the brand's core values of "care" and "personalization," which have consistently been showcased throughout their past campaigns.

 Some excellent takeaways from Puneet Das on this episode: 

·         It’s all about continuous innovation, and having a mindset that keeps apace with the world that is changing every day.  

·         It is about the willingness and hunger to learn. And crucially, to listen and learn, and absorb. 

·         Have great curiosity. Don’t just be aware of what happened. Ask the ‘Why’ question. People often stop at facts and don’t proceed to the Why

·         At all times, a brand must be and sound authentic, and not just clamber aboard a bandwagon because others are doing the same

·         Also, marketers must be aware of the need to target consumers wherever they are in their digital journey

Puneet is a strong believer in the power of communities and considers community-building an important duty of every marketer. He emphasizes the need to engage in community-building for participation, conversations, and engagements. This includes occasional influencer networks, but more importantly, building organic influencer networks.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

The 86th episode of our award-winning MVP – The Master's Voice Podcast from MediaBrief.com features two eminent advertising-world leaders, Srinivasan K Swamy and Ramesh Narayan, speaking with passion about the promise of the upcoming Goafest 2023. They speak with Pavan R Chawla.

 GoaFest 23 will celebrate creativity, campaigns, and cocktails as India's biggest advertising festival from the 24th of May to the 26th of May this year, in Goa, of course. It's hosted by the Advertising Agency's Association of India, the 3As of I, and the Advertising Club of course, TAC.

Why Goafest?

It's much better than even Cannes... the opportunities that the industry gets in India, to my mind, are significantly more than what you get in any other part of the world... There is nothing as grand as this (Goafest); nothing as well-executed as this. And I think it's something that we as Indians can be very proud of: Srinivasan K SwamyI

t is the largest industry-wide event of its kind in the whole of India, in the whole of Asia perhaps. It's also a place where you get amazing content throughout the day; it's where you can meet the Who's Who of the industry, interact, network with them, have a great time. And, of course, salute excellence in advertising creativity. What more do you need?: Ramesh Narayan

Mr. Swamy reminisces about how Goafest really began to take shape when three gentlemen took off on a recce-tour to Goa, and the backstory behind the creation of the first event, how two distinguished bodies – the AAAI and The Advertising Club (TAC) – came together to harness their expertise across, respectively, raising money for the event and organizing it, and managing the entire process of the awards entries, judging, and running the awards nights at the Goafest.

They are excited about the response to Goafest 2023, which will see a larger number of agencies participating and provide sharp and precise answers to the question: Why Goafest? Mr. Swamy is all praise for the CM of Goa, who was open and generous in helping the advertising industry hold its biggest fiesta in Goa. Over the years, close to 50,000 professionals have attended the fests across all its editions, thereby giving an impetus to Goa tourism.

Regarding the future of Goafest, Ramesh is confident that it will continue to grow each year. "My one hope is that one day I will see the ABBY Awards as an Indian award that is aspirational across the world," he says.

Amen to that.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 80th episode of our award-winning series MVP – The Master’s Voice Podcast from MediaBrief.com, features an accomplished marketing leader with a global powerhouse in hospitality – Khushnooma Kapadia, Senior Area Director of Marketing, South Asia – Marriott International Inc.

Khushnooma drives marketing across 144 operating Marriott International Inc hotels across South Asia and India, and is a leader who joined Marriott way back in 2003 when the group had just 3 hotels in India, with the JW Marriott in Mumbai’s Juhu launched just about then. Today, Khushnooma heads marketing for more than 124 hotels in India alone (at last count when we recorded this episode some time back).

So, Khushnooma is a professional who, across her 19 years with Marriott International, has lived by the belief that it is important to learn, not jump jobs for a hike, to help grow — and to grow with – your organization. That really is also Khushnooma’s simple but very valuable advice for every young professional seeking a career in marketing – balance your needs, and more than other things, keep two: job satisfaction and learning and development, front and center.

We speak of the legacy of the Marriott brand and how it has deployed its best global practices to carve its own space amongst Indian patrons.

Speaking of a key group strength, Khushnooma quotes from Bill Marriott's vision, which, she says, also  describes how the entire ecosystem at Marriott International Inc operates. ‘He said: Take care of your associates, and your associates will take care of your guests.’

Khushnooma tells me also of what helped Marriott become the number one global hospitality brand in India and speaks of the important pillars of any hotel operations, including the crucial ‘hygiene’ pillar of the room division, and Food & Beverage – that great aggregator of positive perception and an excellent reputation from all the restaurant outlets and banquet facilities, and other top priorities going ahead.

The hospitality industry that was flat-lined by the near-death blow it received during COVID, is now up and running, and Khushnooma and her team are working to spread the good word about Marriott International Inc’s responsible, experiential, benefits- and satisfaction-filled hospitality and holiday services that, she says, are today considered an essential, and not viewed as a burdensome cost by individuals and corporates alike.

Khushnooma tells me about the marketing strategies and beliefs of Marriott International and emphasizes the importance and responsibility of every professional across the spectrum to continuously learn and upgrade their knowledge of new trends and their application.

Khushnooma also tells me ho

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 63rd episode of MVP - The Master's Voice Podcast, features pre-eminent thought leader and industry enabler and evangelist Biren Ghose - Chairman CII National AVGC Committee, and Country Head - Technicolor India. Biren is leading the CII team on the major upcoming 3rd Global AVGC & Immersive Media Summit covering Animation, Visual Effects, Gaming and Comics, that  will roll out across two days on the 29th and 30th of August 2022 at the Hotel Lalit in New Delhi.

Biren is has been empowering the Media & Entertainment industry for the past more than 20 years. Biren has been doing that not just through the remarkable leadership and growth he has provided to Technicolor India as country head, but also as Chairman for the CII National Committee for AVGC and the Vice Chair for CII’s Media & Entertainment Committee.

The Consortium for Indian Industry, the CII, has always been a very significant enabler of enterprise across sectors in India, and is now set to roll out perhaps the first, single most important in-person (and not virtual) event – the 3rd Global AVGC & Immersive Media Summit covering Animation, Visual Effects, Gaming and Comics, that  will roll out across two days on the 29th and 30th of August 2022 at the Hotel Lalit in New Delhi.

Considering the significant contribution of Animation, Video, Gaming and Comics in the digital space, and the quality of immersive-ness they empower digital media with for consumers, I believe the CII Immersive Media Summit is the single largest and most significant on-ground event post-Covid,  that every professional, promoter and associate connected with the AVGC space in India and elsewhere, must make it a point to attend.

My conversation with Biren, the druid of M&E, covers  the amazing past delivery and the potential of the AVGC industry as a trailblazer within the overall M&E landscape, and how he, as an enabler and industry statesman, sees the AVGC sector playing out over the next few years trajectory and growth. Biren speaks of the drivers of the AVGC industry, including what it is doing to content creation and consumption, and whether and how it is expanding audiences, or perhaps taking share from other existing forms of entertainment.

Biren also shares why AVGC has become a strong government priority, and offers advice and guidance on how India can realize the enormous potential of AVGC. And that future growth in the space will likely be driven by the ABC of AVGC.

Biren offers a deep dive into the upcoming 3rd Global AVGC & Immersive Media Summit, why it deservedly is a standalone event, what it will showcase including some of the important sessions, and what every participant can expect to take away from the event. 

This, for  me, has been a truly insig

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

My distinguished guest in this episode of the award-winning MVP - The Master's Voice Podcast, is Pushkar Gokhale, Business Head at Godrej Security Solutions, a business of Godrej & Boyce, the flagship company of the Godrej Group (Pavan R Chawla) .

Pushkar has valuable and wide exposure to highly diverse business practices in a multicultural environment, and leads a motivated team offering peace of mind to a broad spectrum of stakeholders.

My chat with Pushkar, who brings 29 years of rich and varied experience, begins with his journey with Godrej and his overview of the security sector – in terms of its growth and potential.

He gives us the expert’s birds eye view of the space of security solutions, and the biggest ‘threat areas’ for security today across property, life, and security against the elements and in the cyber space and more, that Godrej Security Solutions helps overcome.

Pushkar speaks of GSS' specialization areas, and the USPs that give his brand the edge over others.

Pushkar also shares about the retail strategy for Godrej Security Solutions, and the markets in which he sees maximum demand for security solutions. Plus his marketing strategy and tactics to reach potential client, stakeholders and TGs important for GSS.

Pushkar speaks of GSS' offerings for enterprise and individual entities, and the new strategies GSS has implemented with changing time, especially after Covid, and of the specific trends he anticipates in security sector in the years to come. Plus new opportunities for GSS and his technology- and business roadmap for the company.

Pushkar also shares what being a part of the wonderful Godrej Family means to him, and how it has helped his business and him, and what he likes cherishes and respects from the 125 years' journey of the Godrej group and its core values.

So GSS is an offering that focuses on People, Profit and Planet, all driven by the Godrej Group's big, common underlying motivation of Purpose.

Listen in to my conversation with Pushkar Gokhale, Business Head at Godrej Security Solutions, and a passionate and positive leader who revels in the values, integrity and purpose of the Godrej Group even as he drives Godrej Solutions to greater heights.

The Master’s Voice Podcast (MVP) is on top global podcast directories
Here are some great watering holes for podcast lovers across India and the world, that list us:  Apple Podcasts    Google Podcasts   Spotify, JioSaavn Podcasts, Gaana, Amazon Prime Music, Tune In Alexa,  Stitcher   iHeart Radio   Overcast  PocketCast   PodcastAddict   Castro   and Castbox.  Just click on any of the directories, and you will be taken to MVP – The Master’s Voice Podcast  there for expert conversations with MVPs.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

My distinguished guest on this episode of our award-winning podcast series MVP – The Master’s Voice Podcast, is Anish Bafna Chief Executive Officer & Managing Director of Healthium Medtech Limited. 

Healthium Medtech Limited is a company I have enormous respect for – it has redefined the Aatmanirbhar Bharat mission, and walks the talk miles ahead of its other respected contemporaries in the space of Medtech, as the largest independent Medtech entity in India.

Listen to Anish Bafna’s inspiring story of vision, purpose and commitment, which should inspire not only startup leaders but even the senior-most, successful entrepreneurs, including, I’m confident, all his peers and competitors alike

Today, Healthium Medtech Limited is the largest direct sales force in medical devices and has created access to more than 18000 hospitals and 40000 surgeons covering 90% of districts in India with secondary healthcare facilities. They focused from Day One on the Operation Theatre and on contributing to enabling for every surgeon through their surgery products, the smoothest, most precise and effective procedure to help every patient transition to quick, full recovery. Healthium, with eight manufacturing plants in India and with all the top global certifications including from the USFDA, today exports to 80 countries – in fact, one in five surgeries globally uses a Healthium product.

Anish and I speak about the growth and impact of Healthium and its four pillars of product and innovation focus and growth,  the healthcare industry and segments with special emphasis on the Medtech segment in India. Anish tells me how he thought about creating Healthium Medtech and the opportunity he saw when he began doing so in 2018, in a market that was fragmented and where the medical devices industry was strongly dominated by MNCs, and Indian players had remained small.

Anish also shares how he is working with the government and industry bodies on the side of policy development, and also speaks of the CSR activities that Healthium is engaged in.

A Continuum of Care: And while Anish tells me about the recognition and awards his company and he have received, Anish also shares vision for Healthium for the remainder of 2022 and beyond, in the spirit of ‘Making in India, for the World’. Anish envisions Healthium will remain focused on continuing to provide what he calls A Continuum of Care. In line with that, among other initiatives, Anish and his team will soon set up a standalone innovation centre in Noida housed in a building of its own.

From Anish’s narrative about Healthium’s remarkable growth, it is laudable how Healthium has been driving the Athmanirbharta (self-sufficiency) initiative for medical devices for India.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 27th episode of our podcast series The Master’s Voice, features Malind Kapur, Senior Vice President, Marketing and Channel Development, Piaggio Vehicles Pvt. Ltd, in conversation with Pavan R Chawla, about literally driving business on the wheels of purpose. 

Malind speaks of how the three-wheeler arm of the Piaggio business stepped up to the challenges of the pandemic-enforced lockdown, and of its innovative initiatives including selling, through the mobile and web platforms,  auto rickshaws to people who had lost their jobs and livelihoods during the pandemic. 

In the process, the company helped thousands of drivers and their families stay on their feet and even helped them ward off extreme deprivation including possible starvation, by not only helping them make a living, but in the initial days, even helping them with food supplies, and also providing their children scholarships to continue their education after standard X.  

A lesson in driving business with purpose.

Malind brings more than three decades of professional experience --  both national and international -- with an outstanding track record in varied industries and diverse cultures.

Today, as an experienced and wise expert, Malind is one of the acknowledged leaders in marketing and brand- and business building in the mobility space. Malind has worked with many reputed companies such as Force Motors, Escorts, Sintex Industries, Eternit Everest and Pennzoil India Ltd.

A strategic business leader with an ever-practical approach, at Piaggio, Malind  is responsible for business strategy and profit planning, EVA growth, P&L contribution, brand architecture, marketing, product profiling, market research, product strategy, channel & business development and sales & customer care. Malind is also a strong believer in the future of electric mobility and specializes in Electric Business & Profit Planning. He has earned industry-wide respect for building teams that excel in performance and have grown the business manifold, enhancing profitability.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.