melaniedeziel

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.

In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand.

HIGHLIGHTS

• What's the value of good content and good storytelling and how it helps you connect with your audience
• How to develop your creativity and do things more efficiently
• Some ideas on how to create content more consistently
• How to strategically repurpose your content
• Some new approaches to connect with your audience through storytelling
• Advice on how to make more engaging content

QUOTES

"Content is a tool for building a relationship."

"Putting our audience's needs at the center, I think is absolutely key."

"I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier."

"You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."

Guest Links:

Melanie's site: https://www.storyfuel.co/

Get Melanie's book at: http://iwantmelaniesbook.com/

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!

You know you need to create content -- but what should you write about?

Melanie Deziel, author of The Content Fuel Framework, explains how you can come up with great content ideas at scale.

Melanie Deziel, the Founder and Chief Content Officer of StoryFuel, joins the show to share her journey from aspiring journalist to Author and Creator of The Content Fuel Framework. Hear how to brainstorm content ideas, turn ideas into actual content, beat writer’s block, ignore the algorithm, and the surprise musical instrument Melanie plays. Connect with Melanie at StoryFuel.co and on social media

Welcome to episode #715 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #715 - Host: Mitch Joel. Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She's taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to founding StoryFuel, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information. More recently, she is the author of the recently published, The Content Fuel Framework - How to Generate Unlimited Story Ideas. Enjoy the conversation...

• Running time: 59:42.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on Twitter.
• Here is my conversation with Melanie Deziel.
• The Content Fuel Framework.
• StoryFuel.
• Follow Melanie on Twitter.
• Follow Melanie on Instagram.
• This week's music: David Usher 'St. Lawrence River'.

Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute.

You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine podcast, she's started her own consulting firm. She works with publishers and brands of all sizes, helping them to hone their content strategies across various platforms.

On this episode, we’re going to look at the “why,” and to some extent, the “how” of using Instagram in your social strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/secrets-to-instagram-branded-content

Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism.

We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy. 

View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck