membership organization

Many association leaders don’t realize it, but being mindful of your members’ experiences is the secret to growing your community. This week, I’m sharing five key ways that your association can curate a unique, memorable membership experience that will make your organization stand out in the marketplace, attracting members that will continually reinvest in all you have to offer.

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Every week, it seems as though a newer, faster phone comes onto the market, with the promise of exclusive features and access to more information. You may not realize it, but this tiny piece of technology and your association share more in common than you may think. In this week’s episode of the Membership IQ, we dial into your membership mission and look at how a future-focused, member-centric model can lead to a more engaged membership community, keeping your association one step ahead of the rest.   

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What drives people to join organizations? You may think it’s the perks you offer or the networking and programming opportunities you provide, but don’t be fooled by those illusions! Rather, members will join your organization because they genuinely believe you’ve got the magic to solve their problems. To be effective in today’s rapidly changing world, you need to understand the way to your member’s hearts. This week’s episode of the Membership IQ explores the relationship between workforce and membership decline and how you can remedy it - no magic tricks necessary!

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Studies show that 80% of your organizational work should be mission-critical and member-centric, but that is usually not the case for most associations. Executives tend to wear too many hats that leave them distracted and losing sight of their mission. How are you spending your time as a leader and is it truly dedicated to your member-centric mission? In this week’s episode, we will help you determine whether your focus is directed in the right places and how you can keep your eye on the ball and better serve your members!

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To determine whether your association is genuinely evolving with the times, you may want to consider what would happen if your organization didn’t exist. In this week’s episode, we will explore your association’s “value proposition,” and consider what valuable services would be missing from your community, industry - and the world - if your association had to shutter its doors. You will learn how to leverage your value proposition to create must-have value, attract new members, and give them what they truly need to succeed in today’s rapidly changing marketplace.

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W.A.C.E. President and CEO Dave Kilby sits down with membership expert Kyle Sexton to talk about the idea of sending out renewals now versus delaying renewals. Kyle provides some insight into the question and talks about the benefits of having a tiered dues structure.

Follow Dave Kilby on Twitter: @DaveKilbyWACE

For more information on Kyle Sexton visit https://www.kylesexton.com/