meredithsandland

Carl Orsbourn and Meredith Sandland are Co-authors of the book Delivering the Digital Restaurant: Your Roadmap to the Future of Food. They're also the Co-founders of Learn.Delivery, a website dedicated to helping food and beverage executives optimize their off-premise businesses and succeed in the digital economy.

Carl has extensive global experience implementing product strategies, change, and innovation in retail, virtual restaurant, and digital food-related environments. Previously, he was Head of Retail at BP and the Vice President of Operations at Kitchen United.

Meredith spent two decades as a consultant for corporate strategy and restaurant development. She helped build over 1000 restaurants as Chief Development Officer at Yum! Brands/Taco Bell and served as the Chief Operating Officer at Kitchen United. Now, Meredith is at the forefront of the profound change in America’s food consumption patterns.

In this episode…

The global pandemic crammed about 10 years of digital transformation into 18 months. What does this mean for the restaurant industry?

According to Meredith Sandland and Carl Orsbourn’s research, it means that you now have to meet the consumer where they’re at. Restaurant owners need to be prepared to serve customers wherever, whenever, and however they want to be served. This means adopting DoorDash, UberEats, or a first-party ordering platform. It also means rethinking your menu, packaging, and process for adding extra additions like beverages. So, how can you start adopting these changes today?

In this episode of the SpotOn Series, Chad Franzen is joined by Meredith Sandland and Carl Orsbourn, Co-authors of Delivering the Digital Restaurant, to discuss how to upgrade your digital restaurant strategy. They talk about the industry experiences that influenced their innovative ideas, why ghost kitchens and virtual brands are the way of the future, and the key takeaways from their new book.

With excitement allow me to introduce to you today’s guest, Meredith Sandland. Prior to co-authoring Delivering the Digital Restaurant: Your Roadmap to the Future of Food, Meredith spent two decades in consulting, corporate strategy, and restaurant development. After Building 1,000+ restaurants the Chief Development Officer at Yum! Brands’ Taco Bell, Meredith observed that the on-demand economy was starting to affect restaurants. Meredith joined ghost kitchen start-up, Kitchen United as employee #4 to create their business model, raise initial capital, and serve as the public face of the Google Venture-backed disruptor.

Check out the book: Delivering The Digital Restaurant: Your Roadmap To The Future Of Food by Meredith Sandland and Carl Osbourn

Show notes…

Calls to ACTION!!!

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Favorite success quote or mantra:

• “If your actions inspire others to dream more, do more, and become more, you are a leader.”

In today's lecture with Meredith Sandland we will discuss:

• All of the major points discussed in full detail in the book Delivering the Digital Restaurant

Today's sponsor:

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Contact info:

You can buy the book right here!

Get the book straight from the authors at www.deliveringthedigitalrestaurant.com

Check out learn.delivery

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Meredith Sandland for joining me for another awesome episode. Until next time!

 

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