Digital Marketing – performance metrics that drive revenue
In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey Hospitality about the changes in performance marketing and how the industry can get a better grasp over the opportunities for digital channels and what actually works.
The pair give a frank insight to how to assess true performance and why fixed budgets needs to be abandoned in favour for performance-based. We talk through;
- How and where Google is delivering for hotels
- Considering investment and budget in digital marketing
- The essential data and tracking for effective measurement of ROI
- And the role of brand campaigns
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