The thorough process of ranking law firms with Michael Rafalowich of Euromoney Institutional Investor
Michael Rafalowich is the Litigation Managing Editor at Euromoney Institutional Investor. He has been with the company for more than 12 years, entering as a writer and editor before starting his current position in 2013. Euromoney is among Europe’s greatest financial institutions and a leader in business publishing with Benchmark Litigation.
Michael is known as a proficient writer and researcher, with his main expertise in legal and financial industries. His diverse career has spanned from freelance work to credit consultation to working as a criminal courts researcher. He applies that same research mentality to bolster the Benchmark Litigation brand and increase its readership.
In this episode:
Exposure is crucial for the success of any law firm. The competitive nature of litigation means that a high ranking in a prestigious publication can lend some much-needed credibility. It also helps draw attention to the good work your law firm has already done, helping separate the wheat from the chaff.
On the other hand, these publications have to be incredibly selective with who they choose. Promoting any law firm can ruin their seal of approval and lose the trust of their audience. This creates a symbiotic relationship where great firms get the recognition they deserve while the publications earn their status as a reliable source. So what exactly defines a leading firm and how do you apply those attributes to your firm?
On this episode of Spill the Ink!, Michelle Calcote King interviews Michael Rafalowich, the Litigation Managing Editor at Euromoney Institutional Investor. Together, they dive into how Benchmark Litigation researches and ranks law firms across the United States and Canada. Michael discusses his criteria, why he visits firms in person and how they can improve their standing. They also talk about how Michael responds to feedback from firms about their rank. Stay tuned!