micro offers

I've got a story to share that takes me back to a time when I made a serious mistake in my online coaching business – one that almost drove me crazy. Today, I want to spill the beans on what happened and how it nearly cost me the success I was dreaming of. So, grab your favorite beverage and settle in for a real talk.

Alright, let's rewind a bit. Back then, my coaching business was all about high ticket offers. Sounds good, right? Well, not exactly. I realized I was missing out on connecting with so many incredible people who couldn't quite reach those high prices. Lesson learned: high ticket ONLY can be a double-edged sword.

Picture this: I, too, have been on the other side as a coaching participant. Jumping from one 10k program to another, only to find out that some didn't quite match up to what I was already teaching myself. Cold sweat, anyone? It hit me hard that there had to be a better way to bring value BEFORE people dive into your high ticket

Enter the hero of the story – micro offers. These little gems changed the game for me. They became the secret sauce to building trust with potential clients. Think about it – lower barriers, specific problem-solving, and immediate wins. It's like giving them a taste of success right from the start.

Now, let me share my Micro Offer Formula. It's not about those gimmicky, valueless trip wires. No, no. These offers are jam-packed with value, delivering on a specific promise. We're not throwing in the kitchen sink, but we're definitely stirring up desire for the next step, whether it's a mid-tier offer or diving straight into the high ticket program.

One of our fantastic clients recently woke up to a sale from her brand new micro offer. It's like having a 24/7 trust-building machine working for her. Imagine that – a machine that keeps on giving and ascending clients into her coaching program. Beautiful, isn't it?

Alright, lovely souls, here's the deal. I've got something special for you. Head over to my Instagram, and drop me a DM with the word "masterclass." Why? Because I want to invite you to a free masterclass where I spill all the secrets on creating your own converting micro offer in just three days. Trust me; it's a game-changer. Can't wait to see you there! 

3 Reasons why you aren't filling your Coaching Programmes

I am absolutely thrilled to have you here today as we dive into a topic that could be the game-changer you've been searching for in your coaching journey. Now, if you've been feeling that your coaching programs aren't hitting the mark, this episode is a must-listen.

Reason #1: The Know, Like, and Trust Dilemma

Are you tired of feeling like your message is getting lost in the noise of social media? It's time to break free from the status quo. I'll unveil a strategy that not only builds know, like, and trust but ensures your ideal clients are not just hearing but absorbing your valuable content.

Reason #2: The PDF Lead Magnet Pitfall

Let's be real – those gorgeous PDF lead magnets take time and effort to create. But what if I told you there's a smarter way to build your email list, ensuring your efforts don't end up in the digital abyss? Intrigued? Stay tuned.

Reason #3: Bridging the Solution Gap

Ever felt like you're shouting into the void, knowing you have the solution but struggling to be heard? I get it. We're going to unlock the secret to cutting through the noise and making your expertise unmistakably clear to your audience.

The Persuasive Power of the Micro Offer! 💥

Hold onto your seats because we're about to discuss the game-changer – the converting micro offer! It's not just a strategy; it's the key to building a list of committed buyers and propelling your clients towards success. Learn how a well-crafted micro offer can seamlessly lead to autopilot enrollments in your coaching programs.

Ready to Ignite Your Coaching Business? Join the Free Masterclass! 🚀

Are you curious about the unstoppable force of micro offers and how they can transform your coaching game? I've dropped a link in the show notes to our free masterclass. Head to https://www.maeveferguson.com/ai, and let's embark on a journey that elevates your coaching programs to new heights.

👉 Don't miss out! Secure your spot in the masterclass.

Welcome back to Episode number 82 of the Maeve Podcast. In today's episode, we dive into the exciting world of micro offers. Micro offers are not only shiny and sexy, but they also work. However, there is a significant difference between a converting micro offer and what some people call trip wires or low-ticket self-liquidating offers.

Crafting a micro offer that effectively leads people into your coaching programs is the ultimate goal. One of the challenges coaches face is knowing what to include in their micro offers. There are two extremes to avoid: the "offer stuff" approach and the approach of having too little in the micro offer.

When coaches try to stuff too much into their micro offer, it may seem like good value, but it overwhelms the customers. They get lost in the abundance of content and are unable to take meaningful action. On the other hand, if the micro offer is too sparse, it may not attract potential buyers who are looking for a comprehensive solution to their problems.

Knowing how to ascend clients from a micro offer into coaching programs is another challenge. The process of ascending clients involves "bread crumbing," which means providing little anecdotes about your flagship coaching program throughout the micro offer. This can be done through implanting links to workshops, creating email nurture sequences for micro buyers, and incorporating next steps lessons inside the offer.

Choosing the right problem to solve with the micro offer is crucial. It's essential to focus on the problem that resonates with your target audience the most. Offering a solution to the wrong problem will not attract buyers.

Pricing and positioning the micro offer effectively is another challenge. It's important to align the price and positioning with your business principles. Micro offers are a great way to build trust, and the messaging and positioning should reflect that.

Finding clients for micro offers can be a hurdle as well. Building an audience of ideal clients who are interested in your offer requires positioning yourself as an expert and creating captivating content that speaks directly to your target audience. Simply posting consistently is not enough; you need to attract the right audience.

Lastly, making sales in the direct messages (DMs) is an essential skill. Having an audience, captivating content, and a clear call to action are crucial for making sales in the DMs.

If you're interested in learning more about creating and selling your own micro offer in just three days, leveraging the power of AI, we invite you to join our live workshop. In this workshop, we will discuss the seven big mistakes to avoid and show you the step-by-step process for creating and selling your micro offer. You can find the workshop details and registration link below: 

REGISTER HERE

Thank you for tuning in to Episode number 82 of the Myth Podcast. We look forward to seeing you next week in Episode number 83.

Welcome back to the Maeve Ferguson podcast!

In Episode 81, we delve into the four things I wish I had known before starting my coaching business.

But before we dive into that, let's take a moment to talk about the new structure of our podcast and the exciting Evergreen lifestyle business blueprint that I'll be sharing with you.

This proprietary approach enables coaching clients to build and scale their evergreen coaching businesses, even with limited time availability. We'll explore various topics, including the exact steps to take, common mistakes to avoid, and personal experiences that provide valuable lessons. By learning from those deeply involved in the industry, you'll stay at the forefront of your field.

To facilitate your learning journey, we have organized our podcast into four key pillars, each encompassing different subjects. Every week, a new episode will be released on your favorite podcast platform. Make sure to stay up to date with the latest episodes to stay ahead in your industry.

1. Business Model Blueprint: In this pillar, we discuss reverse engineering your goals, understanding your numbers, niche alignment, and the marketplace analysis model. By knowing your market's needs and desires, you can build a solid foundation for your coaching business. Additionally, we emphasize the importance of creating an evergreen profit plan to ensure a sustainable business model.

2. The Optimised Offer Code: The second pillar focuses on optimizing your evergreen lifestyle business. We explore the Evergreen ascension structure and how micro offers can fill coaching programs effectively. Crafting your proprietary approach and utilizing AI support to create winning micro offers are essential components. Moreover, we discuss crafting in-demand flagship offers using quiz funnels and quiz funnel metrics. Building an evergreen audience through organic and paid traffic is also covered in this pillar.

3. The Quiz Funnel Matrix - We dive into the world of quiz funnels and discuss how you can position yourself as the global goatee expert to attract ideal clients. We will explore the power of captivating content created using AI and its ability to connect with your ideal clients on a deep level. Additionally, we will cover essential aspects of quiz funnels and provide insights into building an evergreen audience through both organic and paid traffic strategies.

4. Conversion Machine Charter: The fourth pillar concentrates on establishing a conversion machine that frees up your time. We explore live funnel testing and the importance of getting everything converting before implementing our freedom technique. This technique allows you to step away from being constantly live or relying on automated workshops, providing a more flexible and enjoyable lifestyle. We also emphasize the significance of having program advisors to handle sales calls, granting you the freedom to focus on other aspects of your business. Additionally, we share insights on the conversion flywheel and closing the gaps in your marketing strategies.In this episode, I share four crucial insights I wish I had known when starting my coaching business:

• Build a business model that aligns with the life you want to live. Consider your desired lifestyle and create a business model that allows for time freedom and scalability. One-to-one coaching may not be suitable if you value freedom, so choose a model that suits your goals and aspirations.

• Create offers that are irresistible to your ideal clients. Develop offers that solve their problems completely, eliminating objections and making it difficult for them to say no. This approach helps you build a sustainable business where clients eagerly join your programs.

• Ensure your leads are aware of their problems and actively seeking solutions. Use quiz funnels to hyper-qualify your leads, making them aware of their problem and presenting them with your micro offers as solutions. This approach builds trust and facilitates a smooth transition into your coaching programs.

• Establish a conversion machine that allows you to live the life you desire. Test and optimize your strategies until everything converts smoothly. Then, transition to a freedom technique that involves running live workshops while enjoying the freedom to focus on other aspects of your life.

I hope you enjoyed Episode 81 of the Maeve Ferguson podcast.

Don't forget to take our free quiz to discover which AI blind spot is hindering your coaching program's growth. Head over to maeveferguson.com/aiquiz to access the quiz and receive a personalized report