mikeprovance

Mike Provance, PhD, is the CEO of 3x3, a marketing technology company focused on modernizing how brands and liquor retailers uniquely engage and sell to the independent channel consumer. He is a serial entrepreneur, author, and speaker on technology model innovation and new venture management. 

Mike is also a digital technology strategy expert. He has built groundbreaking technology businesses and launched award-winning digital properties for over 30 years in financial services, information services, manufacturing, and healthcare industries. He has even worked with the US Navy and US Special Operations Command. Prior to that, he ran early-stage investments in computing and medical technology for the Ben Franklin Technology Partners. He holds a PhD from George Washington University, an MBA from Penn State, and a BS in Management Science from MIT Sloan School of Management.

Mike Provance, the CEO of 3x3, joins John Corcoran in this episode of the Smart Business Revolution Podcast to talk about the impact technology has had on innovation in the wine and spirits industry. Mike talks about some of the challenges sellers in the wine industry face, how he helps retailers within the industry grow and find new customers, and his thoughts on working in a heavily regulated industry. Stay tuned.

Mike Provance, is the CEO and Founder of 3x3 Insights LLC. 3x3 Insights is a marketing platform for beer, wine, and spirits retailers and brands. The company aggregates off-premise and on-premise consumer purchase information in the beverage alcohol space along with third party data to provide robust analysis, forecasting, and actionable insights. Mike is also an author and speaker on technology and innovation.

In this episode…

Collecting and using the beverage alcohol industry data has been the exclusive preserve of big brands, while smaller brands and retail stores have had to compete unfairly. Now, 3x3 Insights is changing the game as they collect consumer data across retail stores and then makes this data accessible to small retailers and players in the industry. But the problem is how do retailers and brands use the data that 3x3 Insights shares with them?

Mike Provance, CEO and Founder of 3x3 Insights, says the data they provide helps preserve and allow small retailers to thrive and for brands to have unbridled success. From helping to find the right consumer to helping retailers understand which products will do well in their store, the data they provide is leveling the playing field to give these smaller brands a fighting chance to grow in the competitive industry.

Learn more about accessing and using consumer behavior data in the beverage alcohol industry on this episode of the Alexi Cashen Podcast. Tune in as Alexi chats with Mike Provance, CEO and Founder of 3x3 Insights, about the types and sources of data they collect, how retailers and brands are using and can use the data, how the data democratizes market entry, and how it will shape beverage alcohol marketing in the coming years.

Learn more about accessing and using consumer behavior data in the beverage alcohol industry on this Alexi Cashen Podcast episode. Alexi chats with Mike Provance, CEO and Founder of 3 x 3 Insights, about the types and sources of data they collect, how retailers and brands are using the data, and what more they need to do. They also discuss how the data democratizes market entry and how it will shape beverage alcohol marketing soon.