mixed reality

We speak with Tom's Guide Global Editor in Chief Mark Spoonauer about his review of the Apple Vision Pro.  In part three, he shares whether it's worth the steep price.  More here.

We speak with Tom's Guide Global Editor in Chief Mark Spoonauer about his review of the Apple Vision Pro.  In part one, he shares some of the negatives, starting with the $3,500 price tag.  More here.

A new study shows mixed reality technology is being used during blood donations at some blood donation centers to help ease donors' feelings of anxiety.  This could boost the likelihood they will return to give blood again. Jennifer Kapral is the Senior Vice President at Blood Centers of America.  Kapral is On the Record with Steve Scott.

The Senate Judiciary Committee met with CEOs like Mark Zuckerberg with accusations that their companies are actively causing harm to children, and they weren't happy with the response. Plus, a judge tells Elon Musk that he will not be getting the massive compensation package promised to him by Tesla's board of directors. And TikTok says goodbye to Taylor Swift's music (and all other UMG tracks). Plus more!

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In this episode, I chat with creative powerhouse Christian Venables. He shares how his background in architecture has informed how he creates and brings textures to life in the digital realm. We chat about his strategies for refining his art, knowing when to push a piece and when to say "it's done!" and how working in collaboration with others can take your best work to the next level.

We reference Christian's collaborative group of virtual reality artists - see more of their work here!

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR/MR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

*All views shared are her own*

Find her on Instagram and connect with her on LinkedIn.

Christian Venables
Christian Venables is an XR artist & developer from the UK. His background in Architecture and 3D has provided a solid foundation for exploration in XR and AI discovery. He's recently completed AR work for Coachella, Universal, Hyundai and has been researching heavily on how AI can optimise the asset creation workflow.

Find him on Instagram, LinkedIn and every where else!

An interesting set of challenges crop up when you want to translate movements in a physical space to a virtual one. How do you keep people safe? How do you manage groups in the same physical space? And can you still look cool if you're running around on an omni treadmill?

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Kicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now!

The Year of Spatial Computing

• {00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth is in the enterprise, and it's just where they have to go. And then, one of the reasons why Shopify struggled mightily trying to sell to the enterprise initially is because they didn't hire what I would consider to be truly enterprise-grade sellers, and they didn't give the toolbox to be able to sell.” - Brian
• {00:13:18} - “Even if you don't go to NRF, the halo around The Big Show is now big enough to incorporate all of these brands that survived the tech and SaaS recession over the last year and a half. The companies that have come out the other side are now stronger for it. Even the ones that have received some critique online.” - Phillip
• {00:26:55} - “I think what we see in an AI-centric future is not just a gesture. It's not just, "Hey, Siri." It's not just language, it's "And this doesn't require an Internet connection for it to work.’" - Phillip
• {00:35:36} - “Every AI use case, every one of them, even OpenAI, in the opening demo is a commerce-centered use case. It is "Order me an Uber." It is "Get me a pizza." It is "Put this on my shopping list." Commerce is such a requirement for human existence and our connection with each other that you have to have commerce at the center of these experiences.” - Phillip
• {00:46:43} - “In the current state of the world, you have to capture mimesis before you actually create product market fit.” - Phillip
• {00:47:57} - “There's a reckoning on multiple fronts with app stores, in that app stores are about to become democratized. And they cannot be the walled gardens they have been in for 15 years. App stores are about to get disrupted.” - Phillip

Associated Links:

• The MUSES Bundle is here! Grab your copy of our latest annual journal today at musesjournal.com
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Yahoo Tech Editor Dan Howley shares with us what he'll be watching for in the new year, including advancements in mixed reality with Apple's unveiling of its Vision Pro, due out Feb. 2.  More here.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. 

Dive into the future of digital marketing in our latest podcast episode, where we explore the revolutionary integration of Artificial Intelligence (AI) in reshaping customer engagement. We delve into the world of predictive and personalized content, illustrating how AI analyzes user behavior to tailor content uniquely. Imagine a world where every digital interaction is as individual as you are, much like Netflix's personalized show recommendations. We also uncover the efficiencies brought about by AI-powered chatbots and virtual assistants, transforming customer service into a seamless 24/7 operation.

The episode takes you further into the nuances of voice search optimization, a crucial element in today’s era of Siri and Alexa. We discuss how brands are increasingly optimizing content for voice search, ensuring they remain at the forefront of customer queries. Next, we venture into the visually stimulating realm of social media marketing, where AI's visual recognition capabilities are leveraged, as exemplified by Pinterest's innovative visual search technology. We also dissect the strategic brilliance behind automated ad campaigns and dynamic pricing, showcasing how AI is not just about customer interaction but also about intelligent market analysis and response.

Lastly, the episode paints a vivid picture of the potential future with the integration of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) in marketing strategies. From virtual try-ons in the fashion industry to interactive AR ads in furniture marketing, these immersive technologies combined with AI are setting the stage for a more engaging, personalized, and efficient shopping experience. As we conclude, we leave you pondering the immense possibilities that AI, along with AR, VR, and MR, holds for the future of digital marketing, promising a landscape that is more personalized, engaging, and efficient.

On this episode, we debrief about Lensfest, Snapchat's developer conference and hackathon hosted in Los Angeles, California. We underscore the importance of staying nimble across the AR ecosystem to embrace the inevitable changes that will influence the landscape of the industry. We celebrate 5 years of Luke launching record-breaking AR experiences and talk about lessons learned, and we identify how we decide to chase opportunities that will land you at the front of the pack. Finally, we share our first impressions of the recently announced AR/AI gadget "hu.ma.ne" AI pin.

Host bios:

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

*All views shared are her own*

Find her on Instagram and connect with her on LinkedIn.

Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

Find him on Instagram, TikTok, Twitter and LinkedIn.

Back after a brief break, I'm joined by innovative artist and pioneer Adrian Steckeweh where we discuss how the delightful architecture and culture of Japan influences his creative experimentation, how exploring a feeling determines the delivery tool for his work, trusting the process even when it's scary, taking signal from all emotions to experiment creatively and we also share our techniques for capturing quick ideas especially when out of the shower or emerging from a dream.

This was a wonderful conversation, thank you for sharing your view of the world with me - we hope you enjoy this chat as much as we did!

About Adrian

Adrian Steckeweh aka Omega.C was born in Germany, living in Tokyo and is an Architect, Designer, and CG XR Artist, working in the field between reality and virtuality. Adrian experiments with haptics and visuals through XR experiences, virtual art and installations.

Find Adrian on Instagram at Omega.C

About Lianne
Lianne is an experienced Augmented Reality strategist and partnerships expert who currently works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

XR Pioneer Robin Moulder, Founder and CEO of 3lb Games and 3lb XR joins the podcast to share details about their latest releases including VR Workout and Grokit, a hand tracking multiplayer mixed reality game aimed at rapid fire interactions focused on fun while giving newer headset players more confidence - perfect for introducing your friends and family to the magic of mixed reality on a Quest 3 at your holiday gatherings.

GroKit Core is their B2B resource that will help companies accelerate their spatial computing project development.
 
Robin also reports on highlights from her recent visit to Europe's thriving immersive conferences, her reflections on Apple Vision Pro, how she started her career in technology and what every beginner should know about getting started in spatial computing. 

Check out resource links below and let us know your feedback on our new LinkedIn page.   

Spooky installing!

DOWNLOAD

• Grokit Multiplayer Mixed Reality Game  - AppLab
• SpaceDragon - AppLab
• VR Workout - Meta Store

CONNECT WITH ROBIN 

• 3lb Games
• 3lbXR
• Robin on LinkedIn
• XR Women

CONNECT WITH SICILIANA 

• sicilianatrevino.com 
• on LinkedIn 
• The Shoes of OC5
• The Shoes of OC6

WHAT ELSE WE'RE PLAYING THIS HALLOWEEN!

• Spooky worlds and adventures in Social VR - Andy Fidel 
• Tim Burton's Nightmare Before Christmas - Supernatural 
• Universal Monsters Arena 
• Rise of the Ghost Lord  - Ghostbusters
• Widow's Walkabout - Walkabout Mini Golf 
• Movie Nights - Haunted Horizon 
• Spookality #spookality  - VRChat

The early days of hand tracking with Leap Motion:

• SFVR #12 David Holz, Leap Motion Orion demo - YouTube 

CONFERENCES

• Stereopsia
• AWE Vienna 

We hope you're inspired to explore mixed reality and start your spatial computing adventure. Subscribe to Zero to Start on your favorite podcast platform,

I love that Manny Ikomi has adopted a philosophy of “lift as you climb” as it relates to his career. Manny works as a UX design consultant for IBM iX, but he’s also a design educator and even streams some of his personal web development and UX projects on Twitch. It was great chatting it up and learning about how he balances his work with community outreach.

We started off diving into Manny’s journey from discovering interactive design and UX, to hitting a career ceiling and pursuing further education. Manny also spoke about teaching at his alma mater, his aspirations on working for public sector institutions, and his podcast Gay, Geeky + Tired. Hopefully Manny’s story will inspire you to make a positive impact in the world!

Links

• Gay, Geeky + Tired
• Manny Ikomi’s Website
• Manny Ikomi on LinkedIn
• Manny Ikomi on Polywork
• Manny Ikomi on Twitch
• Manny Ikomi on Twitter / X

For a full transcript of this interview, visit revisionpath.com.

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Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.

• Executive Producer and Host: Maurice Cherry
• Editor and Audio Engineer: RJ Basilio
• Intro Voiceover: Music Man Dre
• Intro and Outro Music: Yellow Speaker

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XR Today hosts Rika Nakazawa, Group Vice President, Connected Industry & Head of Sustainability for Americas, NTT Ltd.

In our interview, we discuss the following:

• A recap of the Creativity Conference
• Challenges global telecoms face and how creativity can tackle them
• NTT's role in developing emerging technologies
• Creating synergy between XR technologies for global sustainability
• Advocating for cooperation between companies for the benefit of all

XR Today's Demond Cureton hosts Seth J Bennett, CMO, Charlotte Hornets, James Kaplan, CEO and Co-Founder, MeetKai, and Weili Dai, Executive Chairwoman and Co-Founder, MeetKai.

In our interview, we discuss the following:

• The impetus for MeetKai and the Charlotte Hornets to collaborate for their virtual sports apparel store
• Using MeetKai's XR solutions to engage sports fans in fresh and innovative ways
• How using XR and the Metaverse can lead to greater engagement rates compared to traditional methods
• The rising trend in sports companies leveraging Web3 and Metaverse technologies to boost brand engagement
• Democratising immersive experiences for sports fans with interoperable technologies to reach the widest audiences possible
• Emerging trends in XR and what could take place in the future

CEO Mark Zuckerberg says it's their most powerful mixed reality headset yet.  Prices start at $499.

XR Today's Demond Cureton hosts Paul Doherty, President and CEO, The Digit Group.

In our interview, we discuss the following:

• Initial thoughts on the Creativity Conference
• How The Digit Group contributed its expertise to the conference
• Defining creativity in the XR sector, and what is required of it to resolve problems in the industry
• How businesses can creatively apply XR to smart city technologies, building information modelling (BIM), digital twins, and the Metaverse

We debrief after hanging out in San Francisco during Meta's annual Connect developer conference. We share our experiences about who and what we saw, we compare this moment in the tech timeline to the early days of AOL, and try to define why we need to reframe how we think about content for the headset and "always on" AR.

Host bios:

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

Find him on Instagram, TikTok, Twitter and LinkedIn.

XR Today’s David Dungay hosts Frank Furnari, CEO, ARuVR.

In our interview, we discuss the following:

• The big tech adoption trends in learning and development
• The role of training/upskilling in the adoption of VR/AR
• What do businesses owners need to think about before sending their staff on AR/VR training courses?