molson

On this episode of BofC Live, we connect with Lori Hatcher, Head of Marketing for Truss Beverage Co. – a joint venture between HEXO and Molson Coors. We wanted to connect with Hatcher to talk about the challenges – and opportunities – to create an entirely new product category for cannabis consumers. As well, how consumers are finding and enjoying the Truss suite of brands and products.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

On this episode of BofC Live, we connect with David Bigioni, Principal at Brave Strategy. Bigioni has a long history working with leading brands including Unilever, Molson and Canopy Growth and is bringing that deep background to his own firm: Brave Strategy. Brave Strategy aims to bring c-suite level talent to organizations to help them build marketing and sales functions within their organizations. Business of Cannabis wanted to connect with Bigioni to understand his perspective on how his background suits sector needs now and moving forward.

Learn more about Brave Strategy.

The beer landscape used to be dominated by big names like Molson, Coors and Labatt. Then the first two merged, and the public developed a taste for independent craft brews. How did that happen?
In this episode, we talk to:

• Kyle Norrington, President of Labatt Breweries of Canada
• Alicia MacDonald, Co-owner of Port Rexton Brewing Company in Port Rexton, N.L.
• Bill MacKenzie, CEO of Wild Rose Brewery in Calgary