monetizing community

Greg Isenberg is an online community builder that is dedicated to finding what people are passionate about and building communities for them. He is the Co-Founder of Late Checkout, a company that designs, creates, and acquires online communities that are off of the big social media platforms. Greg shares how he identifies business opportunities with communities that he knows can be monetized and scaled, and what he does to turn this potential into a reality. Greg is a community builder that finds what people are passionate about and creates spaces for them to share their enthusiasm while also making a profit. Greg and David discuss the future of social media and what this means for community builders that want to build a “true community” in 2020 and beyond. Greg knows what it takes to build and scale a community and he shares what he knows to be the key to leading a successful community as an individual. Who is this episode for?: Online communities in all stages (starting, scaling and revitalizing) 3 key takeaways: - The benefits of a community existing on a platform that was created specifically for their community and tailored to its mission - The truth about venture capital funding in the community industry - The impact of showing up for your community consistently and with deep commitment to its purpose

Natalie Franke is today’s speaker, the Founder of the Rising Tide Society and Global Head of Community at Honeybook. Natalie started out as a freelance photographer and began to grow a community around the hashtag #CommunityOverCompetition. She quickly began hosting meetup events and two months later, Rising Tide Society was acquired by Honeybook. After this acquisition, the growth was explosive to a point where it became hard to manage. The community matured and she began to build the infrastructure needed to scale, such as training for leaders, a community playbook, and defining success in ROI. By scaling while staying true to the community beliefs, they grew to 77,000 members and 400 chapters. Rising Tide continues to grow virtually as a result of Covid-19. Who is this episode for?: B2B, In-person and Online, Scaling Community Builders 3 key takeaways: - Natalie was able to define success in community by finding the key metrics and ROI that helped grow the community. - Natalie created training programs and playbooks for Chapter Leaders to manage community growth. - Natalie has found success by staying true to the community’s core value, #CommunityOverCompetition, because this message resonated deeply with her audience, small business owners.

Greg Isenberg is an online community builder that is dedicated to finding what people are passionate about and building communities for them. He is the Co-Founder of Late Checkout, a company that designs, creates, and acquires online communities that are off of the big social media platforms. Greg shares how he identifies business opportunities with communities that he knows can be monetized and scaled, and what he does to turn this potential into a reality. Greg is a community builder that finds what people are passionate about and creates spaces for them to share their enthusiasm while also making a profit. Greg and David discuss the future of social media and what this means for community builders that want to build a “true community” in 2020 and beyond. Greg knows what it takes to build and scale a community and he shares what he knows to be the key to leading a successful community as an individual. Who is this episode for?: Online communities in all stages (starting, scaling and revitalizing) 3 key takeaways: - The benefits of a community existing on a platform that was created specifically for their community and tailored to its mission - The truth about venture capital funding in the community industry - The impact of showing up for your community consistently and with deep commitment to its purpose