mops

Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the application of lean principles to the fluid and dynamic world of marketing. Uncover how to craft strategies that resonate with a customer-centric approach, distill the essence of purpose, process, and people, and effectively manage resources to carve a lasting impact in your industry.

Venture into the trenches of operational efficiency as we unravel the three P's of lean methodology that are revolutionizing marketing operations. Hear a compelling case study from a food relief organization, where lean thinking transformed their operations, and discover how tools like the Hoshin Kanri framework and the Kano model can fine-tune your strategic alignment and customer experience efforts. This knowledge-packed exchange promises to equip marketing professionals with the prowess to prioritize work and manifest their value within any organization.

Embrace the spirit of Kaizen for continuous improvement and witness how incremental enhancements are key to triumph, as illustrated by the success stories from the Tour de France. Learn how the "Five Whys" and "Fishbone Diagram" can be leveraged to dig deep into the root causes of challenges and inspire a culture of self-motivated growth. This episode isn't just about refining processes; it's about steering transformational change and propelling your team towards victory—one small, calculated step at a time.

Resources mentioned during the episode:

1. Applying Lean Methodologies in Marketing Presentation
2. LinkedIn Post - Lean: StreamliningMarketing and Revenue Operations

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In this episode, we hear from Thao Ngo, the SVP of Marketing at Uptempo, a marketing planning software company. Thao discusses her unique path to marketing (she actually went to school for it!) and subsequent career in B2B marketing. She highlights her demanding approach as a leader at Uptempo. She also talks about her strong background in communications, her hiring values, and her day-to-day operations as the Senior Vice President of Marketing. Thao also discusses how AI (the new) and direct mail (the old) are changing the marketing landscape and urges fellow marketers to be fearless, innovative and unique in order to stand out. 

• (1:01) Thao's Journey into Marketing
• (3:15) Building a Curious Marketing Team
• (4:05) Inside Uptempo: A Marketing Planning Software Company
• (5:18) Leveraging Customer Voices in Marketing
• (6:43) Adapting Marketing Strategies during COVID-19
• (9:00) Thao’s Demanding Leadership Style
• (13:46) Marketing Budgets 
• (16:07) How to Deliver Marketing that Stands Out
• (18:19) Examples of Fearless Campaigns

Stay tuned through the end of the show (22:31) to learn about: 

• Thao’s night owl tendencies.
• Who Thao thinks we should interview next. 

Featuring:

Thao Ngo (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

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In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.

Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.

Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.

Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.

Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktop

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of marketing operations. Her journey, from a background in neuroscience to leading a marketing agency and eventually embracing a strategic role in a corporate environment, provides a unique perspective on balancing mental well-being with professional demands.

We explore the concept of work-life balance as a dynamic pursuit rather than a fixed state, drawing on experiences from our own Mike's foray into freelancing. Dani offers invaluable insights into leading a team while prioritizing mental health, emphasizing the role of trust in preventing burnout. The discussion acknowledges that achieving balance requires ongoing adjustment and a strategic approach to the challenges of marketing operations.

The episode also addresses practical aspects of marketing operations management, from adopting agile methodologies to integrating IT-inspired documentation practices. These strategies aim to enhance communication and organizational structure, thereby reducing the stress associated with roles in marketing operations. We discuss the importance of allocating time for strategic planning and agile response to unforeseen challenges, offering listeners actionable advice for optimizing their marketing operations team's efficiency.

Join us for a thought-provoking conversation that serves as a guide for professionals seeking to improve their marketing operations while maintaining a focus on mental health and well-being.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and optimization within marketing operations. Colton, who began his journey as an intern making memorable missteps with 'Marketo,' has ascended to the role of Senior Marketing Operations Manager, epitomizing the principle of achieving more with less. His trajectory offers invaluable insights into automating routine tasks, streamlining processes, and effectively integrating Sendoso and Alice, all while leading a lean yet impactful marketing operations team.

Many professionals can relate to the challenge of managing competing priorities akin to a performer without a net. This episode offers a behind-the-scenes look at the delicate equilibrium between satisfying customer expectations and fulfilling internal objectives. Through our dialogue with Colton, we illuminate the importance of communication in maintaining alignment with sales teams and making decisive judgments on project priorities. Our discussion also includes a humorous anecdote about a VP's content notification request, illustrating how a simple query can unravel complex issues.

Moreover, this episode goes beyond storytelling to provide actionable insights. Managing a diverse marketing technology stack is often compared to herding cats, yet we break down strategies for mastering this complexity with a streamlined team. Additionally, we redefine the allure of documentation, emphasizing its role not just in procedural accuracy but also in compliance with privacy regulations and enhancing team cohesion. We advocate for a culture of curiosity, underscoring how an inquisitive disposition and engagement with the broader marketing community can propel professional growth.

Join us for an enlightening conversation that promises to elevate your approach to marketing operations. Tune in to this episode to revolutionize your marketing strategies and operations.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. 

In today's episode, we will be talking with Justin Gray about Nearbound GTM Strategies. Justin is an award-winning 5X entrepreneur who has made a career of launching and scaling companies and guiding them to successful exits of over 250MM. In 2018, Justin started angel investing to make strategic investments in founders he believes in and is currently a Limited Partner in several Funds.

He is now Co-founder and Managing Director of In Revenue Capital, where he couples GTM expertise with venture funding to empower Seed stage founders and their startups, through a first of its kind model called Operator-Immersive capital.

Justin is a strong voice for pragmatic entrepreneurship, Partner-Led Growth, and building intentional performance culture. As a recognized speaker and thought leader, Justin has presented at top industry conferences and has been published over 500 times in publications.

Tune in to hear: 

• Justin introduces the concept of Nearbound GTM strategy, discussing its definition and implications.
• He outlines the key market drivers that prompted his team to adopt the Nearbound approach.
• Justin emphasizes the importance of building relationships across the organization for successful implementation of Nearbound strategy.
• The conversation delves into the impact of Nearbound approach on talent identification, hiring, and retention, questioning whether the current models are adaptable to this strategy.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker.  Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.

Tune in to hear:

1. Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.
2. Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:
   • Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.
   • Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.
   • AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec’s Law" related to the pace of technological change and organizational adaptation.
3. Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space. 

Her journey includes roles such as CEO at Kissmetrics, Vice President of Marketing at Reprise, Chief Revenue Officer at ORSNN, Chief Marketing Officer at Madison Logic, and Vice President, Product Marketing at Bizible. She started her marketing career at HubSpot in 2009 as one of the first hundred employees.

Tune in to hear: 

• Jenn share insights on her experiences with Marketing Operations (Ops) teams across different roles, highlighting how her perspective on Marketing Ops has evolved and varied depending on her position, and how it has changed over time.
• As a former CMO and current CEO/founder, Jenn outlines her approach to building a marketing organization, emphasizing the timing and importance of integrating Operations and the early focus areas for the Ops team.
• The conversation delves into Jenn's transition from marketing to entrepreneurship, exploring the motivations and influences behind her decision to start new ventures in the marketing space.
• Jenn reflects on pivotal moments and key figures in her career, discussing how certain decisions and individuals have significantly influenced her current success and providing final thoughts on her journey and advice for others.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo,  reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations.

The hosts also discuss the uniqueness of podcasting as a medium for connecting with others and how it allows them to meet and learn from various experts and professionals. They touch on the challenges of podcasting, such as limited data insights and the lack of a structured theme. Finally, they hint at the possibility of upcoming themed episodes focused on go-to-market strategies and managing expectations in marketing operations.

Tune in to OpsCast for an insightful and unscripted conversation with the hosts as they celebrate their podcast's achievements and share their future plans for the show.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate media industry. Jaime is also a veteran of the US Army Green Berets and the Texas Army National Guard, where he served in combat and trained other military. 

Tune in to hear: 

• Jaime's career overview and how he ended up in Marketing Ops.
• The importance of finance knowledge and what Jaime learned during his MBA.
• Managing the full marketing budget and the lessons learned from that experience.
• Recommendations for pitching projects internally, emphasizing the importance of finance as a universal business language, and the impact on reporting and analytics in attribution and influence reporting.

Some statistics knowledge can be helpful on your journey to learning more finance, if you are interested, take the Stats 101 Course for Marketing Ops taught by Camela Thompson.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure.

But that's not the only reason we're excited today. In this episode, we have the privilege of speaking with Shivina Kumar, the Director of Brand & Communications at CompStak. Shivina has had a remarkable career journey, holding various leadership roles in marketing, branding, and operations. She's also a guest lecturer and has published multiple papers about the marketing ecosystem.

Tune in to hear: 

• Shivina's career journey and how she obtained a patent.
• The transformation of branding from a qualitative concept to achieving "attribution" in branding.
• The use of full funnel metrics by branding teams, including the types of metrics they focus on, benchmark establishment, and ongoing measurement.
• The ABM Impact graph and its significance for the audience, along with practical applications.
• How metrics inform decisions regarding tactics in GTM, goal setting, and the methodology used for campaigns/initiatives, including the alignment with Sales and Finance.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In today's episode,  we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is always looking for ways to apply it to his current roles and teams.

Tune in to hear: 

1. Tony discusses his career journey, highlighting the influence of his coaching experience at a school on his approach to Marketing Operations.
2. He explains the concept of "Adaptive Personalization" in marketing, as discussed in his recent LinkedIn post.
3. Tony differentiates between "Adaptive Personalization" and the often-heard term "personalization at scale," clarifying their meanings and applications in marketing.
4. He explores the feasibility and reality of real-time personalization in both B2B and B2C sectors, leveraging tools like Adobe's suite for unified account profiles.

This episode was originally inspired by this LinkedIn post by Tony.

Blog posts written by Tony mentioned in this episode:
Navigating Marketing Operations: Insights from a MarTech Professional.Why Marketing Ops Should Have Its Own Seat at the Table

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a marketing operations professional or just curious about the latest trends in the field, this episode provides valuable insights and a peek into the future of marketing operations. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is also a founding member and ambassador for MarketingOps.com. Joy is passionate about strengths-based development, instructional design & training, and enjoys coaching and mentoring the next generation of MOps leaders.

Tune in to hear: 

• How Joy got into Marketing Operations. 
• Her recommendations on how to start developing a portfolio. 
• Her passion for Mentorship and how it’s affected her career. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

CLICK HERE for links to the items Jenn & Juice suggest in this episode to make back-to-school one step easier. *Note: As an Amazon Associate I earn from qualifying purchases.

We can hardly believe it’s that pivotal time again when summer sings its last hoorah and we shift gears up for a new school year. Between the two of us, we have four daughters: 11th grade, 7th grade, 4th grade, and 3rd grade – so none of this is new to us. In the south we say, “this ain’t our first rodeo.” 

In this episode we take you through our back-to-school checklists, including what not to forget to order, lunch and dinner ideas, reminders and ideas for getting your kids back on a normal sleep/wake schedule. We added some things to your checklist from the notes our teen and tween daughters gave us – extra items that need to go into the backpack that you might not have thought of. 

We hope these ideas and lists are helpful to you and get you thinking about your own lists and routines. 

We’ve linked many of the items we suggested to make your shopping/ordering a tad bit easier.

Thank you for listening. We love your feedback so send us some of your best ideas and finds! And don’t forget to join our August Book Club! Details below. 

CLICK HERE for links to the items Jenn & Juice suggest in this episode to make back-to-school one step easier. 

*Note: As an Amazon Associate I earn from qualifying purchases.

Give us your feedback at jennandjuicepodcast@gmail.com

Join us for August BOOK CLUB:

Behind Closed Doors by B.A. Paris

Grab a copy and join the discussion on the socials! @sistersonthesamepage

*Note: As an Amazon Associate I earn from qualifying purchases.

Thank you for sharing your time with us! Subscribe to the Jenn 'n Juice podcast and please share the conversation with your friends and family. New episodes every Thursday. 

IG : jennandjuice.ig

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email us at: jennandjuicepodcast@gmail.com

website: Jenn 'n Juice Website

Jenni Hill - IG: jennihill.ig

Juice, aka Jessica Phillips - IG: jessicaphillips.ig

Don’t forget to follow Lauren & Lindi on Instagram Account: @sistersonthesamepage

Thank you for sharing your time with us! Subscribe to the Jenn 'n Juice podcast and please share the conversation with your friends and family. New episodes every Thursday. 

IG : jennandjuice.ig

FB: JennandJuice

email us at: jennandjuicepodcast@gmail.com

website: Jenn 'n Juice Website

Jenni Hill - IG: jennihill.ig

Juice, aka Jessica Phillips - IG: jessicaphillips.ig

Don’t forget to follow Lauren & Lindi on Instagram Account: @sistersonthesamepage

Trumpet Music in today’s episode from Pixabay

In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.

Tune in to hear: 
- Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.
- What he sees happening in the next few years with technologies. 
- What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops.  Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa!

Tune in to hear - 
-  Vivi's transition from doing events to ending up in Marketing Ops. 
-  Challenges she faced during her transition from in-house marketing to consulting. 
-  Some key transitions, or people,  along the way that had a major impact on her career journey. 
- How Vivi thinks about the skills she gained from past positions and applied those transferable skills for getting and succeeding in new roles.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management. 

Tune in to hear: 

• How Paula thinks about / approaches the concept of different levels and/or dimensions for project and program management. 
• Her best practices for managing projects and whether the type of project or domain has an impact.
• When Paula thinks is time to consider adding a project manager to an Ops team or for specific projects. 
• Paula’s suggestions on how to ensure better alignment when it comes to connecting these initiatives to overall organizational goals and objectives.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Welcome back to the conversation about what parents wish someone would have told them – or warned them – about! We are continuing this conversation where we left off in Episode 11. Today you’ll hear armchair wisdom from Moms, as well as some expert (and hilarious) advice from our very smart doctor friend. 

We hope you enjoy this episode – and if you do, we’d be honored if you’d share it with your friends. 

Thank you for sharing your time with us! Subscribe to the Jenn 'n Juice podcast and please share the conversation with your friends and family. New episodes every Thursday. 

IG : jennandjuice.ig

FB: JennandJuice

email us at: jennandjuicepodcast@gmail.com

website:https://www.jessicaphillips.biz/jenn-n-juice-1/episode-11-what-parents-just-dont-understand

Jenni Hill - IG: jennihill.ig

Juice, aka Jessica Phillips - IG: jessicaphillips.ig

Don’t forget to follow Lauren & Lindi on Instagram Account: @sistersonthesamepage

Thank you for sharing your time with us! Subscribe to the Jenn 'n Juice podcast and please share the conversation with your friends and family. New episodes every Thursday. 

IG : jennandjuice.ig

FB: JennandJuice

email us at: jennandjuicepodcast@gmail.com

website: Jenn 'n Juice Website

Jenni Hill - IG: jennihill.ig

Juice, aka Jessica Phillips - IG: jessicaphillips.ig

Don’t forget to follow Lauren & Lindi on Instagram Account: @sistersonthesamepage

Trumpet Music in today’s episode from Pixabay