multi-location marketing

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO.

In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands.

Listen  to learn:

• Steve's expert take on the findings of the Brand Beacon Report 2024
• Why social media isn't the quick fix for multi-location brands that some think it is
• How agencies can develop a one-pager that sets out everything the HQ of a brand needs to know about local SEO
• Why some brands struggle to get on board with local SEO
• Preventing roadblocks and getting buy-in when working with enterprise brands
• The multitude of ways brands can use AI, and what to avoid when generating content with AI
• The data-backed secrets of success for a brand location page
• Advice for SEOs uncertain about the future of search in a world with AI

As you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so.

Resources:

• BrightLocal's Brand Beacon Report 2024: https://www.brightlocal.com/research/brand-beacon-report/
• Wiideman Consulting Group: https://www.wiideman.com/
• A Data-Driven Strategy for Optimizing Location Pages to Rank in Google: https://www.wiideman.com/location-pages-for-seo
• Wiideman Search Engine Marketing Tutorials and Checklists: https://www.wiideman.com/learn
• Steve on X: https://twitter.com/seosteve
• Steve on LinkedIn: https://www.linkedin.com/in/seoexpert/
• Steve on TikTok: https://www.tiktok.com/@seosteve
• Steve on Instagram: https://www.instagram.com/seosteve/

Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects.

But what exactly does  moving upmarket look like? And is working with big clients all it’s cracked up to be?

That’s what I wanted to find out from Jordan Choo, Managing Partner of Kogneta – a digital marketing agency for franchises and multi-location businesses.

In this episode, Jordan shares his experiences of moving his agency upmarket and the possibilities and perils that this presents.

Listen to learn:

• The big differences between working with large and small clients 
• The problems multi-location businesses are looking to solve
• What challenges agencies may face going upmarket and how to overcome them
• How to successfully pitch bigger clients
• Whether moving upmarket is right for every agency

Resources:

Want to learn more about effective marketing strategies for franchises? Then be sure to listen and subscribe to Jordan’s podcast: The Franchise Marketing Podcast.