The Music Industry Is Being Strangled By A 3-Headed Monster
“There is only one reason that you should choose the music industry and that’s because you love it.” - Barry Coffing
“A better term for organic reach is your artificial limiting is set to 5%.” - Barry Coffing
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities - profit off of their passion. Independent artists can always get smarter. At Go Produce we become SmArtists. Join our Discord to connect with like-minded people.
Featured SmArtist Shoutout
L. Marquee - Musician, Artist, & Engineer
Show Notes
SmArtists, Barry Coffing started musicsupervisor.com with his musician and filmmaker friends in a basement bedroom. They used their own song catalogs and short movies that needed music. When they needed outside songs, they decided to build a better mousetrap. After asking the right questions they figured out the easiest way to execute this process. 10 years later they’ve grown to 10,000 indie labels, 200,000 tracks, and thousands of placements. With their Springboard Festivals and music conferences, they’re finding the best indie music in the world and they’re bringing it into the marketplace.
Key Questions I Asked
1. Is the Music Biz in a Great Depression & is a Big Boom Coming?
2. Biggest lessons learned from having major publishing, distribution, and record deals?
3. What makes a song great?
4. What techniques can you use to get your song onto the radio?
Hot Topics
1. What it’s really like being on the road as a massive artist.
2. First steps to take towards building a brand as a new artist.
3. What it’s really like being Emmy nominated.
4. What numbers does YouTube really do?
My Favourite Quote
“You’d be shocked by how much money you’d save by hiring a professional...you think a pro is expensive? Hire an amateur.” - Barry Coffing
This can be as much of a learning curve as you like. Once you’ve refined your process then consider spending your hard-earned money on a professional. The point here is that for a little extra money you will have a much smoother experience and you will likely learn a lot more from the experience. At the end of the day, you were more productive with your time, money, and energy. It sounds like a better deal to me. What do you think? Let me know here!
SmArtist Homework
If you do this then we will promote you on our socials.
1. Like us on Instagram
2. Join the free Facebook SmArtist Group
3. Join our Discord
4. Subscribe to our YouTube Channel
5. Send Big Lou an email (louis@goproduce.ca) with a screenshot of you following each of the socials, a song you want to promote, a bio that is a sentence or two long, and how we can support you.
If you do all of the steps then Big Lou will share a personalized story on the Go Produce Instagram including the information that you shared. You also gain access to more resources and more opportunities for support. It’s smart. You’re smart.
Music Supervisor