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    Explore " national basketball association" with insightful episodes like "Cause We’re In Our 20’s Episode 56: 2024 & THE MULTIVERSE OF IT ALL... PART II (MINI-POD)", "Cause We’re In Our 20’s Episode 55: 2024 & THE MULTIVERSE OF IT ALL... (MINI-POD)", "Jed Drake - Emerging Technology Consultant & Former ESPN SVP & Executive Producer", "Cause We’re In Our 20’s Episode 54: THE DOUBLE STANDARD THEORY (FEAT. BO DANSO & CHRIS JAMES)" and "Cause We’re In Our 20’s Episode 52: IS TAKING A PLEA OKAY? (MINI-POD)" from podcasts like ""Cause We’re In Our 20’s Podcast", "Cause We’re In Our 20’s Podcast", "Sports In The Making", "Cause We’re In Our 20’s Podcast" and "Cause We’re In Our 20’s Podcast"" and more!

    Episodes (100)

    Cause We’re In Our 20’s Episode 56: 2024 & THE MULTIVERSE OF IT ALL... PART II (MINI-POD)

    Cause We’re In Our 20’s Episode 56: 2024 & THE MULTIVERSE OF IT ALL... PART II (MINI-POD)

    WEEEEEEEEEEEEEEEEEE'REEEEEEEEEEEE BAAAAAAAAAAAAACK AGAIN.... (KINDA)... 
    Decided to get back in the lab again and give y'all a Part 2 to our pseudo-2023 recap... The gang will be back together and running like a well oiled machine... SOON!!!

    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • When They Come For Me - Lil Wayne

    Cause We’re In Our 20’s Episode 55: 2024 & THE MULTIVERSE OF IT ALL... (MINI-POD)

    Cause We’re In Our 20’s Episode 55: 2024 & THE MULTIVERSE OF IT ALL... (MINI-POD)

    WEEEEEEEEEEEEEEEEEE'REEEEEEEEEEEE BAAAAAAAAAAAAACK.... (KINDA)...
    And we'll leave it at that... Enjoy

    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Don't Call Me - Dom Kennedy x Too Short

    Jed Drake - Emerging Technology Consultant & Former ESPN SVP & Executive Producer

    Jed Drake - Emerging Technology Consultant & Former ESPN SVP & Executive Producer

    0:00 - Episode #38 Introduction

    1:20 - Introduction to Jed Drake and how he started in broadcast television, first as a local reporter covering the Lake Placid Olympics in 1980.

    5:38 - Jed reconciling his Olympic coverage with Roone Arledge

    7:05 - When Jed joined ESPN as a production assistant

    10:35 - Working the early days at ESPN and how he got opportunities with a start up sports network.

    12:40 - What the most fun working at ESPN was for Jed.

    14:00 - What makes people standout in a producer role and how the producer has to have confidence in the thousands of decisions they need to make.

    16:05 - What some of the announcers are like at ESPN with Chris Berman and Mike Tirico stories.

    19:40 - Announcers’ commentary must be dynamic.

    20:25 - How personality was a core part of ESPN’s growth and how John Walsh told Jed to “hire intelligence.”

    23:00 - Where Jed has had the most impact with the 2014 and 2016 FIFA World Cups.

    27:45 - How ESPN’s executive team decides on what budget to allocate to big sporting events.

    30:20 - What the date, September 27, 1998 means to Jed - debut of First-And Ten Line.

    33:10 - NFL Network’s program Amazing Technology! With technology developments from scratch, Jed talks about believing in what you are doing to continue it and the team that works on those innovations.

    37:20 - Mike Patrick’s iconic words introducing the First-And-Ten line and what Jed’s state of mind prior to and after the first airing.

    42:00 - How the K-Zone came to be at ESPN behind Jed’s idea.

    47:45 - Did the success of these game innovations influence ESPN’s technology group.

    49:55 - How the Pylon Cam had to be cleared by the NFL for use on games.

    54:00 - How the Ed Placey pitched the Blue Line was added to broadcasts and how those who reported to Jed were encouraged to pitch new ideas.

    57:55 - What Jed Drake & Associates does in broadcast television.

    59:15 - What Jed is doing with C360 and Cosm.

    1:03:30 - What products C360 has and what they do and how sports data will provide new avenues for sports coverage.

    1:09:30 - Where Jed sees broadcasting in the next five years (recorded August 18, 2023)

    1:13:10 - How the end user may have control over the content they watch.

    1:14:50 - What Jed’s favorite sports movie is.

    1:15:40 - What sports memento or credential is most special to Jed.

    1:17:45 - What advice Jed has for someone who wants to get into sports broadcasting.

    1:21:00 - Episode Wrap Up

    Video Episode: https://www.youtube.com/@SportsMaking

    https://youtu.be/tee5lVabCVo

    https://www.c360live.com

    https://www.cosm.com

     

    Cause We’re In Our 20’s Episode 54: THE DOUBLE STANDARD THEORY (FEAT. BO DANSO & CHRIS JAMES)

    Cause We’re In Our 20’s Episode 54: THE DOUBLE STANDARD THEORY (FEAT. BO DANSO & CHRIS JAMES)

    WEEEEEEEEEEEEEEEEEE'REEEEEEEEEEEE BAAAAAAAAAAAAACK.... With ANOTHER MINI-POD for y'all...

    ON EPISODE 6 OF SEASON 4, THE 54ND EPISODE of the Cause We're In Our 20's Podcast.. We bring TWO of our most illustrious guests BO DANSO and CHRISTOPHER JAMES from Pod's past. Y'all are going to really enjoy this one... Hope y'all enjoy! AND BEST BELIEVE Kyle will be be back with us soon, NEVER FEAR!!!


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block, UGA's own Devin Willock & Chandler Lecroy, Lance Reddick, Willis Reed, Bobby Caldwell, Jerry Springer, Harry Belafonte, David Jolicoeur (Trugoy of Del La Soul), 
    Milton 'Big Pokey' Powell, The Iron Sheik, Tina Turner, and Jim Brown...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Been Thuggin - Dom Kennedy

    Cause We’re In Our 20’s Episode 52: IS TAKING A PLEA OKAY? (MINI-POD)

    Cause We’re In Our 20’s Episode 52: IS TAKING A PLEA OKAY? (MINI-POD)

    WEEEEEEEEEEEEEEEEEE'REEEEEEEEEEEE BAAAAAAAAAAAAACK.... With a MINI-POD for y'all...

    ON EPISODE 5 OF SEASON 4, THE 52ND EPISODE of the Cause We're In Our 20's Podcast.. Ave and Dom get off to the races early on topics such as the correlation between motivation/happiness and content creation, Gunna's new album and MORE relationship talk... Hope y'all enjoy! Best believe Kyle will be be back with us soon, NEVER FEAR!!!


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block, UGA's own Devin Willock & Chandler Lecroy, Lance Reddick, Willis Reed, Bobby Caldwell, Jerry Springer, Harry Belafonte, David Jolicoeur (Trugoy of Del La Soul)...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Arm N Leg - Playboi Carti

    Cause We’re In Our 20’s Episode 52: DEATH, TAXES AND JA MORANT'S BURNER... (MINI-POD)

    Cause We’re In Our 20’s Episode 52: DEATH, TAXES AND JA MORANT'S BURNER... (MINI-POD)

    WEEEEEEEEEEEEEEEEEE'REEEEEEEEEEEE BAAAAAAAAAAAAACK.... With a MINI-POD for y'all...

    ON EPISODE 5 OF SEASON 4, THE 52ND EPISODE of the Cause We're In Our 20's Podcast.. Ave and Dom get off to the races early on topics such as the Ja Morant trials and tribulations, more talk on the emergence of AI, Chat GPT, the world ending and MORE relationship talk... Hope y'all enjoy! Best believe Kyle will be be back with us soon, NEVER FEAR!!!


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block, UGA's own Devin Willock & Chandler Lecroy, Lance Reddick, Willis Reed, Bobby Caldwell, Jerry Springer, Harry Belafonte, David Jolicoeur (Trugoy of Del La Soul)...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Lanes - Big Boi feat. A$AP Rocky

    2023 NBA Play-In Tournament / 4 VS 5 Playoff Matchups | Episode 94

    2023 NBA Play-In Tournament / 4 VS 5 Playoff Matchups | Episode 94

    On this episode of Who Ya Got? with Melo and Rado, we go through 2023 NBA Play-In Tournament. We also go through the 4 VS. 5 Matchup in the NBA Playoffs.

    Play-In Tournament 7 vs. 8 Match-Up
    Minnesota Timberwolves vs. Los Angeles Lakers 
    Atlanta Hawks vs. Miami Heat


    4 vs. 5 Match-ups
    New York Knicks vs. Cleveland Cavaliers 
    Los Angeles Clippers vs. Phoenix Suns


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    Personal Accounts:

    MELO: https://www.instagram.com/melothenotorious/

    RADO: https://www.instagram.com/the.iconicdude/

    Kentucky cannabis finally legal? And NBA players allowed to endorse cannabis now?

    Kentucky cannabis finally legal? And NBA players allowed to endorse cannabis now?

    Are you following the podcast yet? If not, why not? Correct this at once, here -> Follow 😉

    This week's stories:

    • The state of Kentucky has legalized the use of medical cannabis on Friday after a decade of failed attempts in the state legislature, making it the 38th state in the U.S. to legalize for medical use, reports People.
    • Marijuana Moment reports that both chambers of the Washington State legislature have now passed legislation to prevent employers from discriminating against job applicants for cannabis use.
    • After numerous bankruptcies of cannabis companies, the Department of Health said it would cut regulations as growers, wholesalers and retailers blame federal regulations and taxes for ruining the industry, reports the Western Standard.
    • A federal judge has partially lifted a temporary injunction barring New York regulators from issuing recreational cannabis retail dispensary licenses in five regions of the state, reports High There.
    • A groundbreaking bargaining agreement between the National Basketball Association and its players association would allow players to invest in and promote cannabis companies, reports MJ Biz Daily.
    • MJ Biz Daily has revealed that median wholesale cannabis prices in Oregon were hovering near $600 per pound on March 1, down from a peak of more than $1,800 in 2017, according to Oregon Liquor and Cannabis Commission (OLCC) data.
    • Connecticut prosecutors have dismissed more than 1,500 pending marijuana cases, while modifying about 600 others, reports Marijuana Moment.
    • Benzinga provides an overview of the latest cannabis developments in the US.

     

    Cannabis Europa London takes place on the 2-3 May. Join policy makers, entrepreneurs, innovators and investors to shape the future of the maturing European cannabis industry — and a market that is set to be worth £3.2 billion by 2025. TICKET PRICES RISE TONIGHT AT MIDNIGHT FOR CANNABIS EUROPA LONDON - SO SECURE YOURS TODAY FOR THE BEST POSSIBLE PRICE!

    Business of Cannabis: New York will once again bring together the most influential businesses, financial institutions, and policy makers from across the sector for a packed one-day program — providing best-in-class networking opportunities with key industry figures, sought-after insights and a trusted knowledge hub for the New York cannabis industry. Get your tickets today and join us on October 4 in New York. 
     


     

    Business of Cannabis: New York | U.S. Cannabis Conference (cannabisnewyork.live)
    Cannabis Europa London | The Barbican | 2-3 May 2023 (cannabis-europa.com)

    Sponsor European Report >>

    Get involved with Cannabis Europa >>

    Cannabis Europa Sponsorships

     

    Tweet us and let us know your thoughts on today's episode, here.

    Email us about our stories, here.

    Missed the previous episode? You can catch up with it here. 

     

    About Cannabis Daily.

    Cannabis Daily is a cannabis news and interview program from Business of Cannabis. We highlight the companies, brands, people and trends driving the cannabis industry.

    Business of Cannabis is a cannabis industry platform marrying cannabis news, video and podcast content, newsletters and online and real-world cannabis events.

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    Cause We’re In Our 20’s Episode 51: OKAY, BUT WTF IS REALLY GOING ON???

    Cause We’re In Our 20’s Episode 51: OKAY, BUT WTF IS REALLY GOING ON???

    WEEEEEEEEEEEEEEEEEE'REEEEEEEEEEEE BAAAAAAAAAAAAACK....

    ON EPISODE 4 OF SEASON 4, THE 51ST EPISODE of the Cause We're In Our 20's Podcast.. We give you guys a long detailed check-in, prior to hitting on a lot of discussion points... Such as the emergence of AI, Chat GPT, the world ending and HEAVY relationship talk... Hope y'all enjoy!


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block, UGA's own Devin Willock & Chandler Lecroy, Lance Reddick, Willis Reed, Bobby Caldwell ...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Lil Uzi Vert - Codeine Crazy (AI Cover)

    Top Mid-Season Trades / Western Conference Push | Episode 90

    Top Mid-Season Trades / Western Conference Push | Episode 90

    On this episode of Who Ya Got? with Melo and Rado, we go through the top Mid-Season Trades and the Western Conference push to the playoffs. 


    Buzzsprout - Let's get your podcast launched!
    Start for FREE

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the show

    Follow us:

    Facebook: https://www.facebook.com/WhoYaGotPodcast

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    Personal Accounts:

    MELO: https://www.instagram.com/melothenotorious/

    RADO: https://www.instagram.com/the.iconicdude/

    Cause We’re In Our 20’s Episode 50: “YOU DON’T BO SH*T!” (FEAT. BO DANSO)

    Cause We’re In Our 20’s Episode 50: “YOU DON’T BO SH*T!” (FEAT. BO DANSO)

    ON EPISODE 3 OF SEASON 4, THE 50TH EPISODE of the Cause We're In Our 20's Podcast... We bring y'all our ELEVENTH HIGHLY ANTICIPATED GUEST, WELCOMING our GOOD/WHOLESOME brother... KENNESAW/GWINNETT COUNTY LEGEND... BO DANSO, EVERYBODY!!!… TAP-IN!


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block, UGA's own Devin Willock & Chandler Lecroy ...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Still Callin - Dom Kennedy ft. TeeFLii

    Cause We’re In Our 20’s Episode 49: WHAT DO MEN WANT?: REDACTED EDITION (FEAT. BRET BAKER)

    Cause We’re In Our 20’s Episode 49: WHAT DO MEN WANT?: REDACTED EDITION (FEAT. BRET BAKER)

    ON EPISODE 2 OF SEASON 4, THE #49 EPISODE of the Cause We're In Our 20's Podcast... We bring y'all our TENTH HIGHLY ANTICIPATED GUEST, WELCOMING our GOOD/WHOLESOME brother... KENNESAW/THETA CHI/NORTH GEORGIA LEGEND... BRET BAKER, EVERYBODY!!!… TAP-IN!


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block, UGA's own Devin Willock & Chandler Lecroy ...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Drive - Travis Scott ft. James Fauntleroy

    Cause We’re In Our 20’s Episode 48: IN 2023? YOU SH*TTIN' ME???

    Cause We’re In Our 20’s Episode 48: IN 2023? YOU SH*TTIN' ME???

    POD BOYS, POD BOYS, YEAHHH THAT’S USSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS!!!

    WE'REEEEEEEEEEEEEEEEEEE BAAAAAAAAACK!!!!


    FIRST POD OF THE NEW YEAR... We give you guys a long detailed check-in, prior to hitting on a lot of discussion points... To include sh*t we're leaving in 2022, Brittany Renner's "Come to Jesus" moment, our top albums of 2022 and more.. Hope y'all enjoy it.


    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 

    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff), Gangsta Boo, Fred White, Ken Block ...


    Music: 

    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Really Got It - Jerreau
    • Aretha - EarthGang


    The Chasing M's Foundation Community Toy Drive sponsored by Damar Hamlin:
    https://www.gofundme.com/f/mxksc-the-chasing-ms-foundation-community-toy-drive?mibextid=Zxz2cZ&fbclid=IwAR0umSBdEDMZNEADDeHSaUazNjcOH6QBfFgnXLysRex5z73QL6mNfcErgOY

    Cause We’re In Our 20’s Episode 47: KANYE IRVING SAID WHAT?!

    Cause We’re In Our 20’s Episode 47: KANYE IRVING SAID WHAT?!

    POD BOYS, POD BOYS, YEAHHH THAT’S USSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS!!!

    WE'REEEEEEEEEEEEEEEEEEE BAAAAAAAAACK!!!!


    This one is a WELCOME BACK episode of sorts... We give you guys a long detailed check-in, prior to hitting on a lot of stuff... To include Elon Musk and his new toy, Twitter... Kanye/Kyrie and last but not least 'Her Loss'... Hope y'all enjoy it.

    WE THANK YOU FOR THE CONTINUED LOVE AND SUPPORT! REMEMBER TO LIKE/RATE/REVIEW/GIVE FEEDBACK on Apple Podcasts and Spotify... 


    REST IN POWER to the late great Hank Aaron, Larry King, Pedro Gomez, Chadwick Boseman, Daniel Dumile (MF Doom), Earl Simmons (DMX), Terrence Clarke, Michael K. Williams, Adolph Robert Thornton Jr. (Young Dolph), Virgil Abloh, Betty White, Sam Jones, John Madden, Sidney Poitier, Bob Saget, Bill Russell, Ray Liotta, Aaron Carter, Coolio, Kirsnick Ball (Takeoff) ...


    AND ONCE AGAIN... REST IN POWER to a decade of BLACK Kings and Queens that lost their lives at the hands of those we pay to serve and protect; Rayshard Brooks, Makkah Bryant, Ahmaud Arbery, Jacob Blake, Trayvon Martin, George Floyd, Elijah McClain, Breonna Taylor, Eric Garner, Michelle Cusseaux, Tanisha Anderson, Tamir Rice, Natasha McKenna, Walter Scott, Bettie Jones, Philando Castile, Botham Jean, Atatiana Jefferson, Eric Reason, Dominique Clayton, Dontre Hamilton, John Crawford III, Ezell Ford, Tony Robinson, Eric Harris, Freddie Gray, Terrence Crutcher, Alton Sterling, Michael Brown, Sandra Bland… And the list goes on.


    Music: 


    • Let It Breathe - Jaden Smith
    • Came and Saw - Young Thug feat. Rowdy Rebel
    • Privileged Rappers - Drake x 21 Savage
    • Skrilla - Kodak Black

    Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

    Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

    “Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).

    I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane.

    Listen to my conversation with Lauren Gumport, VP of Communications & Brand, Faye (https://www.withfaye.com/) and hear lesson-filled stories to spark your next great marketing campaign or career idea.

    Gumport has managed teams of 10+ and million-dollar budgets and has over a decade of experience in launching high-growth startups to global audiences.

    Faye has pulled in $8 million in a seed-funding round led by Viola Ventures and F2 Venture Capital. Also participating was former NBA player Omri Casspi.

    Stories (with lessons) about what she made in marketing

    • Take others' suggestions into account, with the understanding that you're the pro in your field and have the final say.
    • Being successful doesn't correlate with how many hours are spent in the office nor does it mean compromising on your work/life balance.
    • Just because others don't get it, it doesn't mean you should stop.
    • When things go wrong, it's an opportunity.
    • Don't spray and pray.
    • If you're not embarrassed about the first iteration of the product you put out, then you're doing it wrong.

    Related content mentioned in this episode

    Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)

    Does Your Marketing Copy Have Earfeel? (https://sherpablog.marketingsherpa.com/copywriting/does-your-marketing-copy-have-earfeel/)

    About this podcast

    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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