ncpa

Welcome back pickleheads. Today we speak with Noah Suemnick, founder of the National Collegiate Pickleball Association (NCPA). Get ready to be inspired as he shares his ambitious journey of bringing the sport to college campuses around the country. Fresh from the NCPA's maiden tournament in San Diego, and the challenges faced in establishing a pickleball association during a time when everyone is looking for a piece of the pickleball pie.

Listen in  as we navigate through Noah's bold vision of uniting college and community through the ever-expanding sport of pickleball. If you're a fan of controversy, you won't want to miss his experiences dealing with the NCAA over the organization's name - a  tale of adversity turned advantage.

At only 22 years old, Noah has a vision that is just now launching into reality. Only five years ago the average age of pickleball players was 50+, but that dynamic is quickly flipping with more and more players learning and playing the game at a young age. It won't be long before pickleball scholarships are a reality, high school letter jackets will feature a whiffle ball, and people like Noah will be the ones to make it happen.

Saddle up and have a listen, you'll be glad you did!

https://www.ncpaofficial.com/
Register Here for NCPA Texas Alumni Fundraiser
https://www.instagram.com/ncpapickleball/

Special thanks to Crown Pickleball for their support and sponsorship! Don't waste money on balls that break, Crown pickleballs rarely crack, are more visible and have a higher spin rate than the competitors.
Use our link to receive a discount on your next purchase! https://crownpickleball.store/blazingpaddles

Have a suggestion for a guest or topic you'd like to see us address?
Hit me up at john@dink.pro or shout out on social:
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National Community Pharmacists Association (NCPA) protects and promotes the interests of independent pharmacists whose success is vital to their patients and their communities. On this episode of The Bottom Line Pharmacy Podcast, your hosts Bonnie Bond, CPA, Kendell Harris, CPA and Scotty Sykes, CPA, CFP® are excited to sit down with Bri Morris, Senior Director of Program Management and Lead of Long-term Care Division at NCPA. 

The team discusses various hot topic updates in the pharmacy community and dives into the exciting events kicking off at the NCPA national trade show and convention in Kansas City.

Listen on Spotify: https://open.spotify.com/show/1VStwVBZ5Y7OIy2REiJPFV
Listen on Stitcher: https://www.stitcher.com/show/the-bottom-line-pharmacy-podcast--sykes---company--p-a-
Listen on Amazon Music: https://music.amazon.com/podcasts/ba5b39de-b2b0-4fe7-9691-271dc13bfe58/the-bottom-line-pharmacy-podcast-sykes-company-p-a 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:41] How AJ used to run ads before Triple Whale
• [02:52] The health of your business depends on blended ROAS
• [03:23] Clarification about IOS 14
• [03:46] Performance degraded because FB lacks customer info
• [04:08] What made the FB platform better
• [04:42] FB is challenging to run for brands
• [05:41] Why AJ founded an attribution company
• [06:10] Triple Whale tries to provide the lost visibility from FB
• [06:32] The Triple Whale Pixel is not yet the be-all, end-all
• [07:33] What is Pixel and why does your business need it?
• [08:36] Why is Triple Whale different from Facebook?
• [10:06] The Pixel is good but not simple
• [10:45] How Electric Eye uses Triple Whale
• [11:20] The Forecasting Calculator
• [13:00] ROAS, CPA, and AOV on the Summary Page
• [15:16] The Triple Whale Pixel
• [15:46] Taking advantage of the Channel Overlap
• [17:00] Inventory management dictates paid ad spend
• [18:39] Client compatibility through Triple Whale
• [19:19] The misalignment in attribution causes distrust
• [20:47] How Facebook can get away with messy attribution
• [21:37] Attribution Model Comparison
• [23:01] Other features that are coming to Triple Whale
• [23:54] The Customer Journey feature
• [24:24] Web domain shenanigans
• [24:45] Triple Whale’s Mobile App
• [25:56] What differentiates Electric Eye from other agencies
• [27:16] Electric Eye’s Brand Scaling Framework
• [28:18] Scaling is achieved through harmony in teams

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Electric Eye provides Shopify-powered sales machines to suit your strategic design, development, and marketing needs
• Triple Whale is the central source of truth for your Ecommerce store Use code ELECTRICEYE for a discount!
• Listen to another bonus episode about Electric Eye’s Brand Scaling Framework
• Connect with Chase
• Connect with Ryan
• Connect with AJ
• Connect with Rabah

We interview Asad Lalljee, the head of the Essar Group's cultural arm Avid, which curates events at the recently restored and reopened Royal Opera House. Lalljee talks to us about his vision for the venue and plans for the upcoming season.

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

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