neuromarketing

Malls are designed to overwhelm our brains. Add the stress of holiday shopping, and a quick trip to pick up presents could turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromarketing to entice you. Retailers create urgency and scarcity to push you to give into the emotional part of your brain, motivated by the release of dopamine.

But we've got your back! With the help of NPR business correspondent Alina Selyukh, we get into the psychology of sales and discounts: Why it's SO hard to resist the tricks stores use — and some tips to outsmart them.

Read Alina's full story here.

Questions about the science driving the world around you? Email us at shortwave@npr.org.

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Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer. Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways. Expect to learn why our brains don't experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience's definition of surprise is, how pleasure & pain affect our drive to buy and much more... Sponsor: Shop Eleiko’s full range at https://www.shop.eleiko.com (enter code MW15 for 15% off everything) Extra Stuff: Buy Blindsight - http://getbook.at/blindsight Follow Prince & Matt on Twitter - https://twitter.com/pop_neuro Check out Prince & Matt's Website - https://www.popneuro.com/ Watch Prince's Tedx Talk - https://youtu.be/LpJvuPOG40M Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

Subliminal messaging dates back to 1957, when James Vicary slipped images of popcorn and soda into films at a New Jersey theater. It spooks some consumers, but does it actually work? Tune in to learn more about the science behind subliminal messaging.

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