new mobility

Global creative luminary Matt Cramp, one of the minds behind last year's "Edgar Scissorhands" spot for the Cadillac Lyriq  joins the Yonder Boys to deliver an electrifying alternative to featuring a new(ish) form of transportation.  He tells is the extradordiary story that led to this  spot — with their only creative brief being to "win the superbowl."

Geoffrey and Greg start off praising  Rivian's attempt to build a lifestyle brand, but can't get away from the problems facing the EV industry as a whole - lower consumer demand than hoped by now. Hertz and Ford among the many hedging their bets on electrification. 

We wrap the show with a rant that questions Biden's $632 million plan to extend the nations charging network - what comes first, the chicken (supply) or the egg (demand). Game on, people. .

The Yonder Boys are finally back! So much to talk about but we kept it to a quick-moving 50 mins for your listening pleasure — featuring one of the most fascinating interviews yet on this show. You won't want to miss it.
We start off recounting Geoffrey's recent trip to Brussels (02:00) and how he found their urban mobility, both so much more advanced than US cities, and yet, not all the romantic, bike-loving people he had dreamed.
This episode's news starts with a recap of the biggest headline from COP28 (05:10). We then chat about EV manufacturers putting out misleading (dare we say, 'deceptive') range claims on their big trucks (08:00). And lastly, kudos to Detroit, and their one-mile of wireless charging infrastructure (11:20) 
Our guest, Shirin Oreizy (14:30), founder and CEO of NextStep explains how people make decisions (specifically around social responsibility) and how we might use behavioral science to move the needle in the right direction.
We wrap this episode with a rant on all the benefits of a 15-minute city (41:30) and the conspiracy theories that intrinsically come with it - WTAF?
Get your long over-due dose of Yonder Boys banter while it's hot! 

Mr. Bean talks smack about EV's.
Ford's F150 Lightening overpromises and under-delivers on range.
Rural America may just have to thank sleepy Joe for all the new jobs.
What is this world coming to?
We celebrate this crazy mixed up news cycle, along with the joy of CAKE, whose North American Managing Director Eric Asmussen joins us to talk about the Swedish bike builder's products, brand, and mission: reliable bikes for a zero-emission future. 
And finally, we springboard right into the challenges ahead for the e-bike explosion with this episode's rant. 
Join us as we break down the noise and scheme for those coveted electric, two wheels. 

Sustainable Super Yachts? - Whack jobs.
California mandates for E-trucking  - Wishes?
Pre-fab, car-free living (Whack-y and wish-y)
Our latest guest, Peter Griffiths with Babel Smart Cities brings us back to earth talking about the importance of urban initiatives and how we might build better cities if we start thinking off the grid.
Finally, the Boys discuss (rant about) the complexities and barriers to entry created by too many fuel choices — gas, electric, hydro, diesel, ethanol, hybrid. If your head is spinning, consider the millions of people who don’t know, don’t care. Per usual, we have a few cents on the topic.
Don’t forget - next week the Yonder Boys will be live, the mics will be hot, and it’s all happening at Charge Energy Branding 

From jaw-dropping Hyundais  (yes, Hyundais), to conservative stalwarts getting progressive about driving, it seems the mobility world's turned upside down since the Yonder Boys last outing. 
In this episode, we discuss how Paris's ban on shared scooters (mon dieu!) might help them in smaller towns; heads of state and big oil bracing for change by embracing new mobility; and the move by Walmart and the Wall Street Journal to scale back the parking lot.
Our guest is Jacob Greig from Liftango, a ridesharing technology for on-demand transit and peer-to-peer rides. Turns out there's a lot of moving parts in the equation.
And then we rant. Or is it a rave? Drool-worthy EVs fresh off the Korean assembly lines. So why can't the Germans, Italians, or Swedes get us just as excited about car design as these two stalwarts of the "economy class?" 
Find out what we think on our latest episode of the Yonder Boys - lucky 13!    

We're back at it, talking Gen-Z and their rejection of driving, Lordstown going out with a whimper and Rivian bringing us the au naturale bells and whistles. We are joined by Daniel Kim of Lit Motors who's developed the first (and thanks to all his patents, possibly the only) two-wheeled car. We wrap things up with a love letter to some of the less predictable E-Bike users - hunters and preppers. Welcome!

In this episode, the Boys tackle the question of how to make our cities less car dependent and how the Biden infrastructure plan may (or may not) be achieving those goals. We chat with Julia Thayne Demordaunt and ben Holland from RMI, who are creating the global energy systems to secure a clean, prosperous, and zero-carbon future. And as always, we start with the news, including, Ford's move to a DTC model, Volvo bringing in gaming's big guns and how longer commutes may be what kills back to the office culture.

This week's theme is "outliers & interlopers," as the Boys  discuss Polestar's masterful launch of the No2,  e-bike-mania that's sweeping the nation and how Ford Motor Company is beating Tesla at their own game. (12:39). Then Greg and Geoffrey are joined by guest Eric Lachter, VP Brand Marketing at Innoviz Technologies telling us what he's trying to communicate for both his company and the autonomous  industry at large. (37:04). Finally, a debate over whether the greatest mind in mobility will save the world, or destroy it. 

Yonder Boys, Super Bowl Edition: Creative heavyweight Michael Raso, Executive Creative Director at Ogilvy, New York, joins us from a closet in Argentina to discuss his stellar spot for GM EV battery technology, “No Way, Norway,” featuring Will Ferrell — the best of last year’s big game, and maybe the best EV ad ever. Raso offers a fascinating behind-the-scenes look at how the spot got made, along with advice to communicators in sustainability. A dude as charming as he is genius.  Also in the news: Google goes gaga for Motown; the first mile of electric road (for wireless EV charging) rolls out in Michigan; and bespoke Bollinger retools both brand and biz model. Geoffrey and Greg rant on about both Super Bowl and EV commercials. One big episode jam-packed with emissions-free pontificating.

Angela Hultberg, Head of sustainable mobility at Ingka Group (aka Ikea), joins transport analyst Eddie Fidler to talk about the company’s efforts in clean transportation.

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