nichemarketingstrategy

You’ve heard it all before. If you don’t “find your niche” or narrow down the “right group of people” to market to, you’re going to lose out in business.

However, I am going to say something very different to you today.

Ditch the niche.

Stop focusing on this “right type of client.”

Instead do what my client family members and I do: Focus on transforming people's lives. Period. End of story.

Don’t worry about if they are your exact target audience. Simply concentrate on the task at hand, impacting your fellow humans in a positive way.

Worry about one breakthrough at a time with the person in front of you. A family member, a friend, a colleague, a neighbor - what if you just decided to focus on helping them as individuals, instead of putting yourself in a box of your “ideal client?”

You would probably do a lot more breakthrough sessions and help far more people.

This is what will make the biggest difference.

You can read the full blog post for this episode here:  https://heartrepreneur.com/niche/

Watch our FREE Feature Webinar: www.6figsin6months.com

Are you an Ecom newbie who is trying to start an Ecommerce store but you're still wondering if you should build a niche or general store? In this episode, I'm going to show you why niching down your store is the perfect strategy for beginners.

🔴 Subscribe to my YouTube channel for more tips just like this: https://keycommerce.com/Subscribe​

Many Ecom newbies dream to grow their stores into huge brands like AliExpress, Amazon, and Walmart. This is indeed possible; however, pushing your business to its highest point is so incredibly difficult, especially with the competition.

But there is one strategy to make it work! You can start niching down your store and scale your business to the moon.

What is a niche Ecomerce store?
A niche store, or a brand store, is a store focused on a specific niche. By creating a niche shopify store, you’re able to target a specific audience and speak directly to them, and sell them products that solve their biggest problems.

By starting a niche Ecommerce store, you could offer products that specifically solve the specific problems of your target audience. This sort of approach builds a loyal following of customers that come back and buy again and again.

Shopify General Store VS Niche
Building a niche Shopify store is different from building a general store. The latter is is quite a common way for people to start in Ecommerce and it's also the most common model recommended by Ecommerce "gurus."

The problem with a general Ecommerce store is that you’re just testing ads and products and trying to find something that sticks. People aren’t going to come back and buy again and they’re not really engaging with a brand.

A lot of Ecommerce beginners will start with a general store and then create a niche store based on the products that worked, but doing this is like putting the cart before the horse.

But in this episode, I'm going to convince you why starting a Shopify niche store is the best approach for beginners. Learn how to build a niche Ecommerce store, to spend much less on ads, and grow your store quickly!

🔗 Here are the videos I recommend here:
⦿ How to Validate your Product by Selling at Local Markets 
⦿ How to Validate Your Product Cheaply and Easily
⦿ Location Bid Adjustments
⦿ Mobile Bidding Adjustment
⦿ Demographic Bidding Adjustments


🎥 Watch the video version of this episode here: https://www.youtube.com/watch?v=8ePBvToLZNw​

✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe​

--------------------------------SOCIAL--------------------------------

📝 Key Commerce Blog - https://keycommerce.com/blog​

👥 Facebook: @MrSamBaldwin

🐦 Twitter: @MrSamBaldwin

📸 Instagram: @MrSamBaldwin

#EcommerceNicheStore​, #EcommerceforBeginners2020​, #MrSamBaldwin

In this episode of the Small Business Connections podcast, we are joined by Allison Williams, the owner of the Williams Law Group and the founder of the Law Firm Mentor. Allison specializes in helping law firms systemize their processes, grow their revenue and lead a firm without the chaos that is often involved in this endeavor. 

The lessons Allison teaches apply to small businesses as well as law firms and in our discussion, she gives advice on how to:

- Niche your business in order to scale your business 

- Why it's important to have a manual that is a living, breathing document

- Where a small business starts to create if s/he has several parts of their business that require systematization

- How a small business can create a marketing plan that creates consistent recurring revenue 

- The top three components to making a successful hire in any business

In this episode, we talked about Allison's favorite book, No BS Ruthless Management of People and Profits by Dan Kennedy 

Ann discussed one of her favorite new podcasts, The Tim Ferris Show, specifically the episode with Hugh Jackman

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast as a means of helping her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections