nue co

Your sense of smell is a powerful connector for your memories and emotions but it can also be an avenue to improving your mental and emotional wellbeing. Supplement brand The Nue Co offers two fragrances that do just that. We speak with VP of product Flo Glendenning about the science behind their Functional Fragrance and Forest Lungs, and how the goal of wellness isn't just self-optimization, it involves connecting to nature and your environment, for which your sense of smell is an alternative route. 

[Fragrances mentioned: Byredo Mixed Emotions, Bond No. 9 Tribeca]

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