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Explore " o2o" with insightful episodes like "RADIO TONI, April 13, 2022", "09. Drinques em casa: como a Pernod Ricard levou o bar até seus consumidores", "Apple App Clips, Program the Offline World!", "How to Recruit and Manage A Strong Startup Team with Lucas Englehardt, Serial Entrepreneur with Successful Exits" and "Conversation 12 - Introduction to O2Os" from podcasts like ""RADIO TONI", "Commerce Connections On Air", "16 Minutes News by a16z", "Asia Startup Pulse" and "Rule 11 Podcast: College Football Officiating Conversations"" and more!
Episodes (6)
09. Drinques em casa: como a Pernod Ricard levou o bar até seus consumidores
Se não podemos ir ao bar, ele terá de vir até nós. Esta foi a estratégia Omnichannel adotada pela Pernod Ricard para lidar com a mobilidade social reduzida durante a pandemia e levar a experiência do bar para a casa dos seus consumidores.
Conheça os resultados e saiba mais detalhes de como a marca ganhou market share durante o período de isolamento social neste episódio em que Fabio Borges, especialista em tendências e comportamento do consumidor, bate um papo com Rafael Reis, Media Manager da Pernod Ricard, Priscila Vilardi, Business Development Manager do Google, e Renato Vianna, Account Manager do Google.
A arte de vender tem se transformado a cada dia. Sabendo disso, o podcast Commerce Connections On Air traz, toda semana, especialistas do Google e outros convidados, que compartilham tendências e cases de sucesso sobre a conexão entre consumidores e marcas. Siga nosso conteúdo e mantenha seu negócio conectado às melhores práticas do mercado.
Apple App Clips, Program the Offline World!
A number of features were announced at Apple's WWDC/ Worldwide Developers Conference this week, but this episode of 16 Minutes on the News focuses on just one: Apple's "App Clips" coming to iOS14. Because App Clips -- small, lightweight, fast, parts of a full app that can quickly execute just one specific action for users in context, when and where they need them -- and App Clip Codes -- stickers that encode a URL and incorporate an NFC tag so the code can be scanned by camera, much like QR codes -- are part of a growing trend. Other examples include Snap Minis, announced at Snap's recent Partner Summit (and which we discussed on 16 Minutes last week in the context of messaging/ HTML5 games); Google's Instant Apps (2018); and We Chat's Mini Programs in China (2017).
Such mini-apps are sort of like bookmarks or shortcuts to digital destinations dropped all over our physical world, connecting online to offline through smartphone. But what are they, really? What are the use cases for businesses and brands big and small; where do (and don't) the parallels to WeChat apply; and what are the broader implications for discovery, super apps, and the future of context-aware computing... especially when more mainstream AR glasses arrive to, er, augment smartphones?
But: people have also been talking about this kind of thing for decades... is this time really different? We discuss in this week's episode with with a16z general partner Connie Chan and special guest Dan Frommer -- former editor in chief at Recode and founder and publisher of The New Consumer -- in conversation with host Sonal Chokshi.
related headlines/ background reading:
- "Why Apple's new 'App Clips' matter", The New Consumer, June 2020, @Fromedome
- "Someone, please, explain: WTF are App Clips exactly?", Gizmodo, June 2020, @vicmsong
- on "mini programs": what they are, how they work in WeChat / examples 2017-2019 by @ConnieChan
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How to Recruit and Manage A Strong Startup Team with Lucas Englehardt, Serial Entrepreneur with Successful Exits
02:00 How Lucas got into food delivery in the early days
06:30 Customer acquisition for online service
08:50 Offline flyers was a weapon for Waimaichaorenn
11:20 How to increase the conversion rate of online and offline campaigns
18:40 Leading the team in China as a foreigner
22:10 How to attract the best talents
27:03 Motivate employees to work from offline to online during the virus outbreak
31:10 Lessons learnt after hiring someone who did not fit the team culture
36:04 What keeps Lucas busy now and what is xixilab
Many thanks to our host Oscar Ramos; our guest Lucas Englehardt; producer Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com
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Email us: team@chinastartuppulse.com
Conversation 12 - Introduction to O2Os
Official to Official(O2O) communication is becoming more prevalent each year. Still some conferences have note made the jump. In this conversation, Tyler and Dwayne discuss a low-cost O2O option that is being used by a number of conferences.
We discuss the costs, accessories, how to wear and some lessons learned from our first full year using O2Os. Support the showFeat. Ankita Tandon: O2O Deals & Restaurant Loyalty / Women Entrepreneurship / Changing Workplace Behaviour
This week on Shunya One, hosts Shiladitya and Amit are joined by Ankita Tandon, COO, CouponDunia to talk about the subscription model for deals and discounts, the online to offline commerce space in the country and the work culture for women in startups.
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