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    o2o

    Explore " o2o" with insightful episodes like "RADIO TONI, April 13, 2022", "09. Drinques em casa: como a Pernod Ricard levou o bar até seus consumidores", "Apple App Clips, Program the Offline World!", "How to Recruit and Manage A Strong Startup Team with Lucas Englehardt, Serial Entrepreneur with Successful Exits" and "Conversation 12 - Introduction to O2Os" from podcasts like ""RADIO TONI", "Commerce Connections On Air", "16 Minutes News by a16z", "Asia Startup Pulse" and "Rule 11 Podcast: College Football Officiating Conversations"" and more!

    Episodes (6)

    RADIO TONI, April 13, 2022

    RADIO TONI, April 13, 2022
    Mat Boyle for O2O - Online to Offline There is one thing that separates those who have an abundance of new clients and those who don't...It's Strategy - They have the right strategy to consistently prospect for new business opportunities. - They have the right strategy to consistently follow up on old leads and customers. - They have the right strategy to consistently market to their databases. - They have the right strategy to consistently build and engage with audiences across multiple platforms. It's not complicated, but it does take the one thing most sales teams lack and that's TIME. See, it's the gap between what you know needs to happen every day to be successful and what you're consistently able to achieve which determines your level of sales success. So how can Mat and the team at O2O help? With the right systems in place it's easy to build your own Outsourced Business Development team to create a cost effective solution to ensure your team performs at the highest levels of productivity and profitability. We can help you... - Build Direct Response Teams To Engage With Customers Through Online Chat - Create Strategic Outbound Prospecting Campaigns - Database Marketing Campaigns To Maximize Your Contacts - Relationship Campaigns To Drive Referrals - First Response Teams To Improve How You Handle Incoming Leads - Follow Up Strategies For Long Term Sales Pipeline What Makes Us Different? In any campaign, the key to managing consistency is to combine simple, repeatable systems with an integrated software solution. This enables you to measure every step, manage quality and drive maximum results. So before we even begin to build a team, we work with you on the foundations to ensure there is an effective process in place, all the training tools and the best software solution to manage the entire process. Only then are you ready to start recruiting your team. So let's connect and see how we can help. Questions for the Guest:  1. Mat I wanted to start the show with a bit about you and your journey in business because its and interesting one, tell me about your journey in business? It started in sales… 2. Often in business there comes a time when what we have been doing changes. What was that pivot time for you in 2015 – what happened, and what was the result? 3. That pivot in business has to led to a bigger mission and vision, what’s that Mat? 4. How does O2O help businesses, what are the key benefits of working with you and the team? Increase Sales Activities Gain More Leverage of Time Generate More Leads Increase Sales Conversions Increase Revenues and Profits Lower Sales/Acquisition Costs Making An Impact In Communities Through Our Socially Conscious Model 5. Lets talk about what it takes to stay in business today? Profit lever framework, systems, support teams leadership and accountability 6. What does your ideal client look like and why? 7. What are some of the biggest results you’ve achieved for your clients? 8. What does the future hold for Mat and the team at O2O – tell me about the bigger vision and mission, paint me a picture.

    09. Drinques em casa: como a Pernod Ricard levou o bar até seus consumidores

    09. Drinques em casa: como a Pernod Ricard levou o bar até seus consumidores

    Se não podemos ir ao bar, ele terá de vir até nós. Esta foi a estratégia Omnichannel adotada pela Pernod Ricard  para lidar com a mobilidade social reduzida durante a pandemia e levar a experiência do bar para a casa dos seus consumidores. 

    Conheça os resultados e saiba mais detalhes de como a marca ganhou market share durante o período de isolamento social  neste episódio em que Fabio Borges, especialista em tendências e comportamento do consumidor, bate um papo com Rafael Reis, Media Manager da Pernod Ricard, Priscila Vilardi, Business Development Manager do Google, e Renato Vianna, Account Manager do Google.

    A arte de vender tem se transformado a cada dia. Sabendo disso, o podcast Commerce Connections On Air traz, toda semana, especialistas do Google e outros convidados, que compartilham tendências e cases de sucesso sobre a conexão entre consumidores e marcas. Siga nosso conteúdo e mantenha seu negócio conectado às melhores práticas do mercado.

    Apple App Clips, Program the Offline World!

    Apple App Clips, Program the Offline World!

    A number of features were announced at Apple's WWDC/ Worldwide Developers Conference this week, but this episode of 16 Minutes on the News focuses on just one: Apple's "App Clips" coming to iOS14. Because App Clips -- small, lightweight, fast, parts of a full app that can quickly execute just one specific action for users in context, when and where they need them -- and App Clip Codes -- stickers that encode a URL and incorporate an NFC tag so the code can be scanned by camera, much like QR codes -- are part of a growing trend. Other examples include Snap Minis, announced at Snap's recent Partner Summit (and which we discussed on 16 Minutes last week in the context of messaging/ HTML5 games); Google's Instant Apps (2018); and We Chat's Mini Programs in China (2017).

    Such mini-apps are sort of like bookmarks or shortcuts to digital destinations dropped all over our physical world, connecting online to offline through smartphone. But what are they, really? What are the use cases for businesses and brands big and small; where do (and don't) the parallels to WeChat apply; and what are the broader implications for discovery, super apps, and the future of context-aware computing... especially when more mainstream AR glasses arrive to, er, augment smartphones?

    But: people have also been talking about this kind of thing for decades... is this time really different? We discuss in this week's episode with with a16z general partner Connie Chan and special guest Dan Frommer -- former editor in chief at Recode and founder and publisher of The New Consumer -- in conversation with host Sonal Chokshi.

    related headlines/ background reading:

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    How to Recruit and Manage A Strong Startup Team with Lucas Englehardt, Serial Entrepreneur with Successful Exits

    How to Recruit and Manage A Strong Startup Team with Lucas Englehardt, Serial Entrepreneur with Successful Exits

    02:00 How Lucas got into food delivery in the early days

    06:30 Customer acquisition for online service

    08:50 Offline flyers was a weapon for Waimaichaorenn

    11:20  How to increase the conversion rate of online and offline campaigns

    18:40 Leading the team in China as a foreigner

    22:10 How to attract the best talents

    27:03 Motivate employees to work from offline to online during the virus outbreak

    31:10 Lessons learnt after hiring someone who did not fit the team culture

    36:04 What keeps Lucas busy now and what is xixilab

    Many thanks to our host Oscar Ramos; our guest Lucas Englehardt; producer Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com

    Share, subscribe, review, enjoy!

    Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/

    Email us: team@chinastartuppulse.com

    Conversation 12 - Introduction to O2Os

    Conversation 12 - Introduction to O2Os

    Official to Official(O2O) communication is becoming more prevalent each year. Still some conferences have note made the jump. In this conversation, Tyler and Dwayne discuss a low-cost O2O option that is being used by a number of conferences.

    We discuss the costs, accessories, how to wear and some lessons learned from our first full year using O2Os. Support the show

    Feat. Ankita Tandon: O2O Deals & Restaurant Loyalty / Women Entrepreneurship / Changing Workplace Behaviour

    Feat. Ankita Tandon: O2O Deals & Restaurant Loyalty / Women Entrepreneurship / Changing Workplace Behaviour

    This week on Shunya One, hosts Shiladitya and Amit are joined by Ankita Tandon, COO, CouponDunia to talk about the subscription model for deals and discounts, the online to offline commerce space in the country and the work culture for women in startups.

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