olga zarzeczna

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It’s incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges.

Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this account, please reach out if you have time to tell Olga how you feel about her contribution to the SEO industry!

[00:02:47] The Discovery

[00:04:30] The Timeline of Events

[00:06:24] The SEO Community Rallies

[00:07:37] How Could This Happen Today?

[00:09:37] Dealing with Imposter Syndrome

[00:12:34] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:14:06] The Supportive SEO Community: Women in Tech SEO

[00:15:19] Lessons from SEO Theft

[00:19:37] Try Another Community, But Not SEO!

[00:21:05] Women in Tech SEO

Thanks to our Sponsor!

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Guest

https://twitter.com/olgazarzeczna 

https://www.linkedin.com/in/olgazarzeczna/ 

https://www.youtube.com/c/SEOSLY 

Women in Tech SEO:

https://www.womenintechseo.com/

Olga’s 99+ SEO Mistakes!

https://seosly.com/blog/seo-mistakes/

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits.

Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial “gray hat” issues regarding structured data.

But seriously, copying a competitor's structured data? That actually happened?

Check it out today on the EDGE!

Key Points:

[00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages

[00:04:46] SEO Mistake: +500K Excluded Pages in GSC

[00:06:03] SEO Mistake: Chinese Characters in Search Results

[00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC

[00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed

[00:10:57] SEO Mistake: No Headings at All

[00:12:25] SEO Mistake: Sitemap with HTTP links only

[00:13:13] EDGE of the Web Title Sponsor: Site Strategics

[00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production)

[00:16:09] SEO Mistake: Competitor’s Data in Schema

[00:16:56] SEO Mistake: All bots Disallowed in Robots.txt

[00:18:00] SEO Mistake: SameAs Pointing to Wikipedia

[00:21:55] SEO Mistake: Using AI-generated Photos of “Authors”

[00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords

[00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins

[00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts

[00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com 

Follow Guest

https://twitter.com/olgazarzeczna 

https://www.linkedin.com/in/olgazarzeczna/ 

https://www.youtube.com/c/SEOSLY 

Olga’s 99+ SEO Mistakes!

https://seosly.com/blog/seo-mistakes/

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her.

Dig in deep on the Best SEO Audit Mistakes….today on the EDGE!

[00:06:08] SEO Mistake: Low-Value Anchor Text 

[00:07:23] SEO Mistake: Homepage Content Invisible to Google

[00:09:25] SEO Mistake: Random/unrelated Text in Headings

[00:11:08] SEO Mistake: Corrupt And/Or Overly Complicated Structure Of Headings

[00:12:25] SEO Mistake: Canonical Links Pointing To Non-Indexable Pages

[00:14:23] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:15:18] SEO Mistake: Menu Links Pointing To Staging URLs

[00:16:20] SEO Mistake: Horrendous Speed Scores

[00:18:02] SEO Mistake: No Text on the Homepage

[00:19:04] SEO Mistake: Lorem Ipsum Content on the Live Site

[00:20:42] SEO Mistake: Links that Do Not Look Like Links

[00:22:29] EDGE of the Web Sponsor: Site Strategics

[00:23:06] SEO Mistake: Non-indexable URLs in the XML sitemap

[00:24:53] SEO Mistake: The Highly Complex Structure Of The Website

[00:27:22] SEO Mistake: No Blog Section

[00:28:06] SEO Mistake: No Custom 404 Page

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Site Strategics https://www.sitestrategics.com 

Follow Guest

https://twitter.com/olgazarzeczna 

https://www.linkedin.com/in/olgazarzeczna/ 

https://www.youtube.com/c/SEOSLY 

Olga’s 99+ SEO Mistakes!

https://seosly.com/blog/seo-mistakes/

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous posturing from the offender, but from this came a true rallying behind Olga. Listen to our take today on the EDGE!

 

[00:02:06] Mordy’s booking a therapy session with Erin

[00:04:22] Product Pros and Cons Search Snippets

[00:11:03] EDGE of the Web Title Sponsor: Site Strategics

[00:12:40] Oh, NOW DuckDuck Go is Private

[00:16:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:17:26] 6 Days for a Google Update to Rollout?

[00:20:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:20:52] The Case of Stolen SEO Content

[00:29:15] Fast Track 1: Google tests new SERP feature that gives searchers Perspectives

[00:29:58] Fast Track 2: Google Adds Asian Owned Business Attribute For Business Profiles

[00:30:57] Fast Track 3: Google Local Spam Now Includes Duplicate Photos, Posts, Videos, and Logos 

[00:32:42] #SEOChat

 

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