omgcommerce

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses.

In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace?

To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don’t be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store.

Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Brett Curry on LinkedIn | Website | Podcast

Special Mention(s):

• Adam Heist on LinkedIn
• Kevin King on LinkedIn
• Michael Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
• Discipline Is Destiny: The Power of Self-Control by Ryan Holiday
• Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
• Sunsama
• Nik Sharma on LinkedIn
• Moiz Ali on LinkedIn
• Jason Goldberg on LinkedIn
• Scot Wingo on LinkedIn
• Jason & Scot Show

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast

Brett Curry is the CEO of OMG Commerce, a performance-driven e-commerce marketing agency. OMG helps e-commerce brands accelerate growth by utilizing Google, YouTube, and Amazon ads and full Amazon brand management.

Brett is an entrepreneur, online marketer, e-commerce strategist, and speaker who is passionate about helping companies grow through creative marketing efforts. He hosts the Spicy Curry Podcast and eCommerce Evolution Podcast, highlighting what's new and next in e-commerce.

In this episode…

The digital landscape is a challenge for many brands due to its hyper-competitive nature. So how can you accelerate growth and drive results through world-class online marketing?

For a brand to thrive online, Brett Curry recommends partnering with an agency that will help you uncover new possibilities and digital products. Thanks to OMG Commerce, brands can now enjoy world-class strategies and tactics to break through the online clutter and grow their brand. Today, Brett’s sharing tips to help e-commerce companies grow and other strategies for business success.

Learn more in this episode of the Inspired Insider Podcast as Dr. Jeremy Weisz sits down with Brett Curry, the CEO of OMG Commerce. Brett talks about OMG Commerce and how it has evolved, tips to create lasting partnerships, the power of email marketing, and key culture hires that shaped his business.

Every business is stretched in many directions and has competing priorities. In this interview, we look at a new concept for many leaders - being a culture first organization. Today’s guest is Brett Curry, CEO at OMG Commerce. Inc Magazine ranked his company #1651 on the 2021 Inc 5000 list. OMG Commerce is a digital marketing agency specializing in e-commerce strategies and tactics that grow traffic and result in increased ad conversions. Brett and I share why culture first is a movement you want to pay attention to. We look at the essential elements of culture first so you can integrate what makes sense for you. Discover how culture first can change your current strategy and bottom line.

Get the show notes for Culture First Drives Growth with Brett Curry at OMG Commerce

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The holy grail right now for online video ads is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don’t know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an expert. 

Joseph Wilkins has a rich background in creating videos that convert. He launched his career in the infomercial business while working on the launch of Little Giant Ladder.  That infomercial went on to sell hundreds of millions of dollars worth of ladders.  

I’ve had the privilege of working closely with Joseph on a mutual client - Tru Earth.  Joseph and his team created videos for Tru Earth that have now racked up over 100 million views!  More than that, though, they are driving new customer acquisition.  

Here’s a look at what we cover:

• Why having a crystal clear picture of your customer in your head is a must before you do anything else. You wouldn’t write a letter without knowing who you’re writing it to, would you?
• How Joseph assembles a team of people to write scripts and why this is more important than fancy editing skills.
• How to find talent for videos.
• Why you should probably forget about going viral.
• Getting your pace right and testing before you go live with a video.
• How and when to add humor to your ads.
• How to think about production quality.

Justin is an ad veteran who knows just about every ad platform out there. He’s partnered with and trained media buyers for Russell Brunson, Frank Kern, Dan Kennedy and more. He also worked for Agora Publishing. He KNOWS his stuff. And he believes GDN ads are better than Facebook? 

Why?

• You can still get $.40 and $.80 clicks.
• GDN offers targeting that you can’t match on Facebook.
• GDN creates the impression that your brand is “everywhere”.

Here are some tips we cover:

• His unique approach to GDN for eCommerce. 
• His landing page must-have elements.
• How quality is in the quantity when it comes to GDN headlines and copy.
• Testing 3 angles for every idea - toward pleasure, away from pain, and something controversial. 
• Utilizing the overnight celebrity strategy with testimonial GDN ads.
• How deadlines and testimonials work together.
• How to work hand-in-hand with the algorithm for amazing results.

In this episode (taken from a recent talk given at Social Media Marketing World in San Diego) I break down two eCommerce case studies of companies who grew from $0 to over $1Million in profitable ad spend on YouTube. We’ll show you how you can do the same or better.

I first met him when we both spoke at Ezra Firestone’s event in Denver several years ago and I’ve been a fan ever since. Nick is a master of media buying. He knows how to build agencies. And he has a really fresh take on creatives. We go deep into his creative process in this episode.

Here’s a look at what we cover:

• How a lack of diversity in your ads could be killing your results.
• Nick’s agency’s creative process. This is pure GOLD.
• How to use Amazon reviews to jump start your creative process - This strategy is so simple, so effective, you’ll kick yourself for not having used it.
• How a tool called, Monkey Learn, can help you key in on the right words and hooks to use with your audience.
• Why audience targeting is nearly dead and creative is KING.
• How Nick uses Creative Strategist and why you should consider one too.
• How to work with the algorithm rather than against it. 

It’s the perfect subject to help you win in a privacy-first online world. 

Here's what we cover:

• How Smart Marketer and BOOM are building and launching new acquisition funnels every month.
• How to test offers via email before investing in ad dollars.
• What metrics we should pay attention to in a post iOS 14 world.
• 3 ways to get more testimonials.
• What is likely to change in the future and what most likely won’t. 

She’s incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve. 

She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. This led to a PR fight that she won…and in the end, got more press and attention than if they hadn’t been banned. 

She’s also warm and kind and FUN. 

She’s created multiple 9-Figure businesses and has garnered some pretty incredible recognition. She was named, "Fast Company's Most Creative People", “Young Global Leader” by the World Economic Forum and INC's “Most Impressive Women Entrepreneurs”.

She’s also the author of #1 best selling books Do Cool SH*T and Disrupt-HER.

In this episode we unpack Miki’s wacky, impossible-to-forget and wildly successful marketing strategies and tactics.

Here’s a look at what we cover:

• How Miki was banned from advertising on the NYC subway and turned that into a huge PR win for her brand THINX.
• How to use Accessible + Relatable language. 
• How to create ads that are both effective and “fridge worthy”.
• How iteration is perfection.
• How to start with play to create great ideas.

• How Ezra is approaching email marketing and email list growth in 2022. I’m guessing you’re missing his email strategy - even if you consider yourself an email marketing pro.
• How BOOM is approaching front-end offers.
• Why you should consider inventing a holiday and how BOOM has done that.
• Growing your SMS list.
• Plus MUCH, much more!

Brett Curry is the CEO of OMG Commerce, an ecommerce marketing agency and a Google Premier Partner. They run Google ads, YouTube ads, and Amazon management for some of the most successful and popular brands in the direct-to-consumer and ecommerce space.

Brett is a sought-after online marketer and ecommerce strategist, and speaker. He is the host of the eCommerce Evolution Podcast, a podcast that dives deep into fresh interviews with merchants, vendors, and experts in the ecommerce industry.

In this episode…

Has your ecommerce brand been successful using Google ads? What is your Google shopping strategy, and how do you work around the barrier to scaling?

Despite the impending end to using cookies to collect customer data for retargeting, Google will still have access to a lot of first-party data to power its ads. Unfortunately, many ecommerce brands grapple to maximize the use of Google ads for various reasons. If you want to change that and make the most out of your omnichannel marketing, this episode is packed with top-tier information.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of OMG Commerce, Brett Curry. They discuss the challenges and barriers to scaling Google ads, how ecommerce brands can take advantage of various Google ads channels, the role of creatives for success on YouTube, and more.

Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results?

Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more.

Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too.

*Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2.

"Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads.

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Links:

Smart Marketer, https://smartmarketer.com/get-started/

OMG Commerce, (https://www.omgcommerce.com/).

In today's episode, I interview our special guest Brett Curry, the CEO and co-founder of OMG Commerce. We have a behind-the-scenes discussion about how to build and run a successful digital marketing agency.

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