omnichannelmarketing

This week, Brenna and Jennifer delve deep into the transformative world of marketing strategies that can revolutionize your business. Join us as we explore the countless reasons why embracing omnichannel marketing is an indispensable approach for modern businesses looking to thrive in today's competitive landscape!

Whether you decide you want a Black Friday cash injection in your business this year or not, there are stellar processes you can implement in your business to create long term relationships with your clients & customers. Get ideas and start increasing your revenue today.

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes.

Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. 

You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing.

 

You're not going to get more business by sending less. That's not the way it works. You need to send more. Marketers think they send too much, but they're just not sending relevant stuff. –Jay Schwedelson, 6:50

Technology has changed in the last five to seven years, and the reason you go to the inbox versus the junk folder is not because of the content. It's not because of the words or symbols that you're putting in your subject line. It's because of your sending reputation. It's because of the engagement, the opens, and the clicks you're generating with the people in your database. Your engagement is the reason you're going to the inbox or not. –Jay Schwedelson, 8:58

You go in the junk folder because you have a bad sending reputation. You have no engagement. The misconception of spam trigger words hurts marketers because they're trying to write subject lines, not utilizing the words that all marketers know to work the best –things like free or expires.–Jay Schwedelson, 9:47

 

[00:00] - About Jay.

[03:02] - What is the Guru Conference?

[08:15] - Common email myths.

[11:10] - Does purging & getting unsubscribes help with ratios?

[15:24] - Email triggers words that are not okay.

[19:24] - Using emojis in subject lines.

[23:13] - What are Friendly Forms?

[26:01] - Importance of personal names & avatars.

[29:10] - How important is a subject line in outreach emails?

[33:15] - How personalized can we get with email marketing?

[37:10] - How important is it to get the CTA above the fold?

[40:25] - Holiday email marketing tips.

[45:24] - How to avoid getting into the promotions folder of Gmail.

 

Resources mentioned:

Guru Conference - https://guruconference.com/

Subject Line - https://www.subjectline.com/

Outcome Media - https://outcomemedia.com/

Inside Scoop - https://jayschwedelson.com/

Email marketing here at SEJ is one of our cores. It's one of our most significant pillars in terms of marketing. –Loren Baker, 4:57

You don't have to get any negative repercussions from an unsubscribe. You get negative repercussions from spam complaints which only occur if you're doing some sketchy stuff. –Jay Schwedelson, 12:44

If they're going to unsubscribe, they will never buy anything from you. So, therefore, they send the offer because they're looking and waiting for something. –Loren Baker, 5:46

 

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

 

Connect with Jay Schwedelson:  

Email marketing expert Jay Schwedelson is one of the best in the business. Founder of the #1 rated subject line grading tool, Subjectline.com, he's evaluated over 15 million subjects and helped 200 thousand marketers send out their message effectively!

Also, as the President and CEO of Outcome Media, Jay has helped some of the most iconic brands in the world to become even more successful. With his innovative solutions, he knows what it takes for your business to soar.

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

 

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

What is the difference between multichannel and omnichannel marketing? Find out in this latest Ignite Your Business® Podcast episode, where we evaluate the strengths of omnichannel marketing and how it’s being used by top companies such as Disney and Starbucks to improve their marketing strategy.

https://greencrest.com/ignite-your-business-podcast/

Joel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week’s episode. 

Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia.

In this episode, we discover:

• Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise;
• How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy;
• How Joel has built an E-commerce offering in the home improvement space which is currently unrivalled;
• How Joel has structured his team; and 
• How Joel has continued to lead the charge and drive growth from 90 million to almost $500 million during his tenure.

Joel was ranked the #9 CMO in the CMO50 in 2020, and apart from his role at Inspirations Paint, Joel is also Chair of the University of Newcastle's External Advisory Board for the Marketing.

As always if you hear something you love, but you’re out running, at the gym or doing the dishes – then don’t worry, we’ve got you covered. When you get a moment, just head to our website growthgenerators.io, look out for this episode, and download some detailed notes with all the strategies and insights from today’s show.

If you would prefer to watch these episodes, make sure to check out our new YouTube channel!

Thank you and enjoy the show.

References

• Dream Weaver - Inspirations Paint "Recall" TV Ad.
• Jenny Romaniuk - Building Distinctive Brand Assets.
• Paint Edge Loyalty Program.

Contact Joel Goodsir

• Find Joel on LinkedIn and mention you heard him on the podcast. Find out more about Inspirations Paint.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

This episode was produced by Dylan Todd and edited by Lewis Hallam.

In diesem Podcast Snack beantworten wir eine Frage aus der Community: Wie funktioniert Marketing und Design für die Gen Z?

This week Dave interviews Adam Small from Better Collective and USBets regarding the topic of omni-channel marketing by sportsbook operators as well as the latest developments in the markets of Michigan, Virginia and Tennessee.  For broadcast schedule, go to http://houseofcardsradio.com/HOCR2015/stations.html 

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