omnisend

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👉 Анонсы офлайн и онлайн-мероприятий в нашей Telegram-группе: https://t.me/es_events 

💡 Полезные ссылки: 
● Новости о MailChimp https://www.businessinsider.com/mailchimp-marketing-startup-eyeing-sale-at-10-billion-valuation-2021-8 
● Email, SMS, Push статистика от Omnisend https://www.omnisend.com/resources/reports/email-sms-marketing-statistics-q3-2020/ 
● Новая метрика на основе отписок https://www.aztekweb.com/blog/post/looking-beyond-unsubscribes/ 
● Статистика SalesForce о маркетинге в целом. https://www.salesforce.com/content/dam/web/en_us/www/documents/reports/global-marketing-intelligence-report.pdf 
● Вебхуки в eSputnik https://esputnik.com/support/webhooks 

👉 Подкасты еSputnik на других площадках: Apple Podcast https://apple.co/3bvygzD 
Google Podcast https://bit.ly/3bvQDVb 
Castbox FM: https://castbox.fm/channel/Retention-Podcast-id3639451?country=ru 

Навигация: 
00:00 - Retention Podcast #23: Что такое Webhooks | Статистика Salesforce и Omnisend | Формы подписки 
00:49 - Можно ли купить MailChimp? 
03:00 - Что означает "мелкий бизнес" для MailChimp? 
05:42 - Коротко об исследовании Salesforce 
07:15 - Сколько картинок использовать в письмах 
13:05 - Litmus. Новая статистика по устройствам 
14:28 - Объясняем термины. Что такое Webhooks? 
21:59 - Отчет Omnisend об SMS, Email, Push 
23:08 - Играем в игру "Угадай статистику письма" 
30:20 - Метрика, которая определяет "здоровье" базы 
32:40 - О формах подписки и микро-улучшения в них 
41:20 - Над чем мы работаем прямо сейчас. Мультиязычность в пушах и письмах 
44:30 - Что такое SRT-блоки? 

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People respond to welcome emails, pure and simple.

For one, they click on them. Just under 31% of welcome messages were opened in 2020. Our ecommerce statistics report discovered that, of those, an astounding 52% resulted in a purchase.

FiGPiN is one ecommerce merchant taking advantage of this technique to drive sales of its collectible pins. While the company advertises new releases every week, its automated workflows are “gravy on the top,” in the words of  Senior Marketing Manager Allison Caufield.

Caufield, a one-woman marketing show, shares how she’s managing it.  

We explore how a pop-up form on the website increased the contact list by 16 times, before slicing into the strategy behind the “hello” series and the content within. The three-part approach generates a 22% conversion rate.

There’s the matter of SMS, too—a perfect match for capitalizing on the FOMO (fear of missing out) nature of the FiGPiN fan base.  

Plus, we ask some experts (the Omnisend customer success manager who has steered Caufield toward success, and an email marketing industry guru) to discuss their tips for a bang-up welcome series.

We answer the following welcome-related questions and more:

• Do you concentrate on list growth first, then worry about the welcome series? Or is it best to work on them concurrently?
• What’s the purpose of a welcome series?
• The welcome email is nothing new. Why does it have so much staying power?
• How have best practices for a welcome series shifted over the last decade?
• What should you avoid when devising your welcome messages?
• How soon should a welcome email be sent after signup? What’s the right timing if you have more than one message?
• To offer a discount or not?

About the Guests

Allison Caufield, Senior Marketing Manager, FiGPiN

Caufield is an experienced marketer with over 10 years spent in the industry. Her previous roles have provided her with extensive knowledge in the affiliate marketing space, as well as business growth strategies. She resides in Everett, WA with her two young kids and loves to get outside to explore the PNW (when it's not raining)."

Heather Wiand, Customer Success Manager, Omnisend

Wiand works with numerous ecommerce brands, helping them build upon their marketing approach and increase email and SMS marketing sales. She guides them with best practices, automation optimization opportunities, and product support. Wiand also serves as a lead for Omnisend’s new customer onboarding process, aiding them in quickly driving high ROI and setting the stage for long-term success.  

Lucas Walker, Founder, Rolled Up

Walker is a serial entrepreneur. He has started three successful businesses in the software, ecommerce and media spaces. Lucas’ experience also includes marketing for an internationally-recognized sales trainer, where he launched the Make It Happen Mondays podcast, oversaw partners around the world, and reviewed over 10,000 ecommerce websites.

Welcome to the third season of the Omnisend Cart Insiders Podcast. In each episode, we explore an email marketing automation tactic that’s proven to increase sales, not the workload. We’re talking with nimble ecommerce merchants who are finding success with them, and the experts who help with the behind-the-scenes mechanics.

This season, we dive into list growth and the welcome series, browse and cart abandonment,  lapsed- and post-purchase messaging,  and SMS marketing.

Season 3 welcomes the following guests:

• Lucas Walker, CEO & Founder, Rolled Up Podcast Network
• Gabe Macaluso, Director of Customer Success, Omnisend
• Allison Caufield, Senior Marketing Manager, FiGPiN
• Craig Hastings, `Culinary Director and marketer, Baking Steel
• Sara Florin, Director of Branding and Marketing, Kerrits
• Bahzad Trinos, Chief Denim Otaku, Naked & Famous Denim
• Rob Lin, Founder, Customer Success Manager, Divatress
• Danielle Heck, Customer Success Manager, Omnisend
• Sadie Arnold, Customer Success Manager, Omnisend
• George Moser, Manager of Customer Success, Omnisend
• Heather Wiand, Customer Success Manager, Omnisend

Visit www.Omnisend.com  to learn how we can help you increase your sales, not the workload.

On the third episode of The Commerce Show, I receive Greg Zackowicz from Omnisend. Greg Zakowicz is an eCommerce / marketing expert for over 15 years now. He's Director of content at Omnisend now. 

We're covering many subjects such as SMS marketing, email marketing, marketing automation. Greg also gives us his best insights on how to optimize cart recovery email automation. 
To discover Omnisend: https://www.omnisend.com/ 

Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
- Other platforms (coming soon)

Notes on this episode:
Story of a Brand: https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265
Omnitalk: https://podcasts.apple.com/us/podcast/omni-talk/id1354437454
Ecom Crew: https://podcasts.apple.com/us/podcast/the-ecomcrew-ecommerce-podcast/id1056042180
Jason & Scot show: https://podcasts.apple.com/us/podcast/the-jason-scot-show-e-commerce-and-retail-news/id1058718804

We hear from Chris Vallely, Senior Brand Manager of the clothing company Dixxon Flannel. He discusses the company’s rapid expansion from selling niche, biker-focused flannel shirts to an apparel brand with a broad appeal and range of products, built largely on the back of a successful social media marketing strategy. We learn how Dixxon creates hype around their products and how they use email marketing to add value to the brand’s story. 

See how Dixxon Flannel outgrew Mailchimp

 https://www.omnisend.com/resources/cu...

More About Dixxon Flannel: 

https://www.dixxonquality.com

Social: 

Facebook: https://www.facebook.com/DixxonQuality/

Instagram: https://www.instagram.com/dixxon_flan...

Twitter: https://twitter.com/rhone

YouTube: https://www.youtube.com/channel/UC__6...

Contact Greg:

Email: Podcast@Omnisend.com

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram: http://www.instagram.com/omnisend/

We hear from James Le Compte, CEO of luxury chocolate brand To’ak Chocolate. He discusses the world of premium chocolate and its difference from the mass-produced candy that most of us are used to, his experience of transitioning from sales in bricks and mortar boutiques to almost fully online during the COVID-19 pandemic, and the importance of storytelling when targeting the right customers with a luxury product.  

Contact James/To'ak Chocolate:

https://toakchocolate.com/

https://orijin.io/

Email: Hello@ToakChocolate.com

Social: 

Facebook: https://www.facebook.com/toakchocolate

Twitter: https://twitter.com/ToakChocolate

Instagram: https://www.instagram.com/toakchocolate/

YouTube: https://www.youtube.com/c/ToakChocolateOfficial/videos

LinkedIn: https://www.linkedin.com/in/jameslecompte/

Contact Greg:

Email: Podcast@Omnisend.com

Twitter: www.twitter.com/whatsgregdoing

Contact Omnisend:

www.Omnisend.com

LinkedIn: www.linkedin.com/company/omnisend

Twitter: twitter.com/omnisend

Instagram: www.instagram.com/omnisend/

We hear from Jiggy Puzzles founder and CEO Kaylin Marcotte, who launched her business in November 2019 and immediately navigated a hectic Christmas period, followed by the impact of COVID-19. A wild ride for any new business and an incredibly steep learning curve for Kaylin herself! 

Contact Kaylin/Jiggy Puzzles:

Website: www.jiggypuzzles.com

Email: hi@jiggypuzzles.com

Instagram: www.instagram.com/jiggypuzzles/

Facebook: www.facebook.com/jiggypuzzles

Contact Greg:

Email: Podcast@Omnisend.com

Twitter: www.twitter.com/whatsgregdoing

Contact Omnisend:

www.Omnisend.com

LinkedIn: www.linkedin.com/company/omnisend

Twitter: twitter.com/omnisend

Instagram: www.instagram.com/omnisend/

In season 1, we’ll be featuring CEOs, founders, and marketing executives from companies such as Rhone, Love Cocoa, To-ak Chocolate, Jiggy Puzzles, New Air Appliances, Dixxon Flannel, and Newton Baby. Expect candid and insightful conversations as they talk about the challenges of growing a business, lessons learned, the role marketing has played in their growth, and its continued evolution. 

Each guest will share their unique perspective on different aspects of their business including managing growth through the COVID pandemic, how they get things done with limited time and resources, ways they use marketing channels to connect with their customers, and the resources they use to expand their knowledge.  

Regardless of your role or company size, every conversation will have something for you.

About the Host

As for the host, let me very briefly introduce myself. My name is Greg Zakowicz, and I’m a veteran marketer and the Director of Content here at Omnisend. As a marketer and former consultant, I have worked with over 130 companies around the world on helping them maximize their ecommerce and email marketing programs. I can often be found speaking about email marketing at industry events, and you can find some of my ecommerce insights across a variety of online industry outlets. 

Only now, I’ll be the one asking the questions!

I invite you to make the experience more personal. Feel free to follow me on Twitter or connect with me on LinkedIn—and please, say “hi” when you do. 

Be a Part of the Cart Insiders Journey

Podcasts are not a one-way street. We want to make you a part of our story! There are so many successful people doing lots of great things in marketing, and everyone has a story worth telling. If you’re interested in sharing your email marketing or ecommerce story, we’d love to hear from you. 

What makes a good story? Simply put, if it matters to D2C brands, it matters to us! Some ideas that marketers might want to learn about include:

• Successful email marketing automation, such as a welcome series, and the strategy behind it
• How you incorporated other channels, like SMS, into your email program
• Noticeable trends in marketing and how you successfully adapted to them
• How you grew your email marketing/SMS/social media program
• Ways you prepare for high-traffic seasons
• Surprising tactics you’ve found success with (email, social media, etc.)

But these are just a few ideas—we want you to share your success. To tell your story, ask us a question, send some love our way, or to let us know what topics you’d like to hear about or companies you’d like to hear from, please send us an email at Podcast@omnisend.com.

Tune In to Tune Up Your Marketing 

To stay up to date on all Cart Insider happenings, follow Omnisend on Twitter, LinkedIn, Instagram, and Facebook, and use and follow the hashtag #CartInsiders. Finally, please rate and review us on Apple Podcasts.

We’re excited and we hope you are too. Stay tuned for episode 1 and, until then, have a great day and be kind to one another.