online branding

Welcome to "The Digital Duel: ASO vs SEO Showdown," where the worlds of App Store Optimization and Search Engine Optimization collide! This B2B Digital Marketing Hub episode is an exploration of the unique landscapes of ASO and SEO. Imagine ASO as a specialized quest for the treasure of app downloads, while SEO is a broad journey to conquer the peaks of search engine rankings.

We'll embark on a thrilling ride through the twisty terrains of ranking factors, unearthing the secrets behind app names and backlinks. Then, it's off to the races with conversion optimization – where every click and download counts! And don't forget the wild world of paid advertising, a battleground where visibility is king.

Buckle up as we navigate the rollercoaster of these ever-changing strategies, with insights, laughs, and pro tips. Get ready for a fun, fact-filled adventure in the digital marketing universe with "The Digital Duel"! 🎢📊📲

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

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Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

Find Sonia:
https://www.instagram.com/sonia.elyss/?hl=en
https://www.tiktok.com/@sonia.elyss?lang=en 

Welcome to another inspiring episode of "The Good Enough Mompreneur Podcast." In today's episode, we are joined by Sandy Grigsby, a Personal Branding Image Expert and host of Life in Focus with Sandy Grigsby, who takes us on a transformative journey into the realms of personal branding, confidence, and self-discovery.

Here are five compelling reasons to tune in and discover how embracing authenticity can redefine your path as a mompreneur.

Conversation highlights:

• Insightful Personal Branding Wisdom: Sandy Grigsby, a Personal Branding Image Expert, shares invaluable insights into the world of personal branding. Discover the power of authenticity and learn how to embrace your uniqueness as a mompreneur.
• Navigating Confidence as a Mompreneur:  Sandy discusses the importance of confidence in personal branding and provides practical tips on finding and nurturing your confidence. Uncover how confidence plays a crucial role in your journey as a mompreneur.
• Discovering Self-Worth:  Dive into a conversation about self-worth and how it influences your personal brand. Sandy guides you through the process of recognizing and appreciating your inherent value, empowering you to confidently showcase your strengths.
• Amplifying Your Online Presence: Explore the digital landscape with Sandy as she shares strategies to amplify your online brand. In a world driven by technology, learn how to leverage online platforms to enhance your visibility and connect with your audience authentically.
• Preparing for a Photo Session with Confidence:  Sandy provides expert advice on preparing for a photo session, a valuable skill for mompreneurs in today's visually-driven world. Gain practical tips to ensure your visual presence aligns with your authentic self, boosting your confidence in every snapshot.

Connect with Sandy:
🌐 SandyInFocus.com 👉Take Sandy's Personal Brand Quiz
🎙️Life In Focus with Sandy Grigsby
🔗LinkedIn:  https://www.linkedin.com/in/sandygrigsby/

Tune in to this episode for a transformative journey into personal branding, confidence-building, and self-discovery. Sandy Grigsby's wisdom will inspire you to embrace authenticity as a mompreneur, reminding you that being "good enough" is not just sufficient – it's extraordinary.

For more resources and support on your mompreneur journey:
📋Enroll in my FREE mini-course - 5 Keys to Confidence
🔗 Website: https://mombusinesscoach.com/
💖 "Oh my goodness, I love this podcast!" If that sounds like you, subscribe, follow, share and
⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧

Thank you for listening and keep up the great work, mama!

Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance. 

Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__oconnor/ 
Find Sonia: https://www.instagram.com/sonia.elyss/ or https://www.tiktok.com/@sonia.elyss
Learn more about Human Design: https://www.myhumandesign.com/

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG & TikTok: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?

Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.

If You Like It, Like It:
Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html
Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en
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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG & TikTok: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat.

The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping)  and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post? 

Who are you siding with??

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships.

If You Like it Like it: Kierra Lewis (@kierralewis75)
Read the details...FTC's website

Getting Magnetic with Sandy and Wade
Check out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add. 

https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and pitfalls of marketing podcasts on platforms like Instagram and Tiktok.

Get Started on Riverside FM with discount HARLEY20

Ultimate Podcast Weekly Workbook
Maximize your Podcast with this Weekly Workbook. The Ultimate Podcast Weekly Workbook - Notion Template is available now, at upstarterpods.com/workbook and use code "brandmeetcreator" for 20% off.

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape.

Creators & Resources mentioned:
Steal Like an Artist
Hannah Berner
@Keltie
@kbousq

Getting Magnetic
My friends Sandy & Wade are doing an entrepreneurship series on their podcast Getting Magnetic. SO much value add. Head on over to check it out!

https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relationships with brands by asking better questions.

Creator Mentioned:
Drew Afualo
Dani DMC
To Be Magnetic

Find Danielle McCleerey:
To learn more about Danielle’s Mastermind, Scale to $ix, visit https://daniellemccleerey.com/work-with-me. Follow Danielle on IG at @danielle_onthedaily

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do when a brand is using your content out of contract. Plus my own quick and dirty lesson on organic and paid usage / whitelisting.

Find Andrea: @AndreaSagerLaw
Andrea’s podcast The LegalPreneur
Find her book: Legalpreneur
@GalaDarling

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories.

The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping)  and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com

HypeU Media
This show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs. 

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see some of the products Thread Vision has launched. Plus my own little Do Less Club Inspired rant on how I go about pricing ugc packages for brand partnerships.

Creators & Resources Mentioned:
Find Thread Vision www.thethreadvision.com
Try out Printful (affiliate) if you aren't ready for a full blown *line*
@SarahHill920 (8 piece line)
@Goldfish_Kiss (custom sneakers)
@ashabailey_ (custom camera bag)
@loverlygrey (podcast mug + line)
@MorganLeighWillet (Strong is Sexy Sweatshirts)

Getting Magnetic with Sandy and Wade
My friends Sandy & Wade are focused on helping online creators build an income by monetizing their influence through building a business. Book a discovery call with them below and check out their podcast Getting Magnetic.

HypeU Media
This show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs. 

--

Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazing conversation about offering sliding scale pricing options to support small businesses and marginalized communities - plus the joys of launching & selling online.

The Art of Gathering
Code BRANDMEETCREATOR for 10% off Do Less Club

Find Phoebe:
@GirlGangCraft
@PhoebeSherman
Our Episode on Girl Gang Craft the Podcast (Apple/Spotify)

The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping)  and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Code BRANDMEETCREATOR for 10% off Do Less Club

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Self Love creator Jacqueline Adan @thejacquelineadan joins me to discuss her experience being an online personality in a bigger body, why she is breaking a key marketing rule in her content (and seeing more traction), and what exactly to do when the trolls come knocking. Jacqueline is such a light when it comes to motivating others to be compassionate with themselves. If you are a highly sensitive person, this episode is for you!

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Code BRANDMEETCREATOR for 10% off Do Less Club

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Travel creator turned IG growth coach, Juan Galan, joins us to discuss his journey to becoming an IG expert, why storytelling is the best growth "hack" + how exactly he tells his story and the reality of creating content while traveling. PLUS my own thoughts on how any creator can create income stability with their own paid product or service. If social media has you thinking "Wow a lot has changed recently" this episode is for you!

Find Juan:
Juan Galan @ig.creatoracademy
Check out his NEW membership

Resources & Creators mentioned:
21 day Money Mindshift with Gabrielle Forleo
Alex Hormozi @Hormozi
Juan's Travel Account @shootwithjuan

HypeU Media
Join Hype University Today! Check out HypeUmedia.com for more info, and get access to the Pre-Launch Discounted Price for a Limited Time.
Follow on IG for more details @hypeu_media

Upstarter Pods
Start growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Do Less Club Waitlist

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Kristen Bousquet @kbousq is baaaack!! Time to discuss her journey with starting a brand new account to catch the algorithm's attention and what she's learned from asking big creators what they make! PLUS the many new features of these social media apps and what is worth your time and energy: 20 minute videos coming to tiktok, broadcasts,  your audience sending you gifts.

Check out Kristen's Brand Partnership Course https://www.yoursoulcialmate.com/brandbff
Learn more about Soulcial Suite https://www.yoursoulcialmate.com/membership

Shoutout to our buddy @TheStevenMellor who is killing the game!

Getting Magnetic with Sandy and Wade
https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356

https://www.bigdadenergy.co/

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Do Less Club Waitlist

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

This episode is an ADHD roller coaster with SO.MUCH.VALUE! Danielle @hermessybun gives us the whole story of selling a business on tiktok, having to change her business name, and how on earth she is working 4 hour days while still running a successful, fulfilling business online. She breaks down the limiting beliefs many of us hit in entrepreneurship and how we can take Messy Bun energy to living Consciously Creative.

Find Danielle's Podcast Her Messy Bun Podcast
Use code HARLEY for a discount on Danielle's masterclass.
Learn more about Morning Pages

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Do Less Club Waitlist

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator