online data

How can marketing managers adapt to the changes of GA4 and analysis data?  What are the advantages of GA4? How can people who aren’t data experts make the most use of the data?

A year from now, your website tracking is going to stop. There’s no way around it, its going to happen.

In this episode, Steph Scicluna, our very own Head of Marketing, joins us to tell us exactly what to do about it: what is GA4, how to transition from Universal Analytics to GA4 and much more about how to use data to grow your business. 

When you tick a box on an online privacy notice, just how much personal information are you giving away? Is the tradeoff worthwhile? When it comes to data, the relationship between companies and consumers is uneven — customers are getting a raw deal because there's no limit on what a company can collect. Whose job is it to regulate this space and better protect consumers' data? Tom Wilson, CEO of Allstate, thinks the federal government should step in with a digital Bill of Rights that would increase transparency. Jen King, Privacy and Data Policy Fellow at the Stanford Institute for Human-Centered Artificial Intelligence, believes one (among many) solutions is data trusts. They speak with Kristine Gloria, director of artificial intelligence for Aspen Digital, about large-scale solutions and what consumers can do today to better protect themselves online.

aspenideas.org

Have you given much thought to your privacy online? As a blogger or freelancer, your online privacy matters more than you think. Not only is your website at risk, but so is your safety and reputation. In this episode, I'm talking about what you can do to keep your online privacy secure as a blogger.

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