Podcast summary and Notes on " online influencer"

[GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.

Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.

Some resources mentioned in this episode:

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enJuly 11, 2023

[GREATEST HITS] The 9 Step Guide to Becoming an Instagram Influencer

Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do.

To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.

Christina is a social media influencer, online educator, and digital marketing expert.

After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers.

She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.

Find Christina on Instagram at @christinagalbato.

For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.

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enMarch 21, 2023

Body Image Online

Body image is how a person perceives themselves aesthetically or in terms of sexual attractiveness. It's a concept that is alive and well, in fact thriving, online, particularly among so-called online influencers. A long list of rationales has now been developed in an attempt to elevate or add legitimacy to what for many is simply a new way to market themselves using their bodies, especially of course women. Older women who fought the battles of the Women's Liberation or MeToo Movements are not all pleased by current trends. All this might be predictable among those whose values do not count moral concerns high on the list. But Christians should be different and provide another voice. For more Christian commentary check my website at rexmrogers.com.

Discerning What Is Best with Dr Rex Rogers

en-usFebruary 21, 2023

My 12 Favorite Business Tools

Let’s get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.

First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.

1. Agorapulse
Agorapulse is my absolute favorite social media management tool.

2. ConvertKit
This is what I use to build my email list and stay in touch with people.

3. Canva
I’m in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc.

4. SwitchPod
This tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos.

5. Teachable
My online course is here and makes managing The Media Mentoring Program drag and drop easy.

6. GrowBots
When it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal.

7. SEMRush
SEMRush has all the SEO bells and whistles.

8. RankIQ
This is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.

9. Power-Up Podcasting
Before I started my podcast, I didn’t know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step.

10. AMP’d Up Podcasting
Once your podcast is created, it’s time to grow it!

11. The LinkedIn Operating System
In this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads.

12. The Content Operating System
Learn Justin Welsh’s highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.

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enJanuary 31, 2023

My 20 Favorite Business & Personal Development Books

I love good business and personal development books. After reading so many for years, it’s hard to find some that stand out above the rest.

So many books are either too generic or all sound the same.

These 20 books all stand out to me and are amazing when it comes to life and business.

All the books below are linked via my Amazon affiliate link.

Click here to listen to How to Work on Your Business Instead of In Your Business with Mike Michalowicz

Click here to listen to How to Sell Your Small Business to an Industry Giant with John Warrillow

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enJanuary 24, 2023

People Say This Is the Best Business Book. I disagree.

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.

While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.

My quick takeaways and memorable parts of the book:

Phil Knight doesn’t seem too likable.
The idea behind Nike started with a college paper.
Nike grew through influencer marketing before influencer was a word.
Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
Nike means the Winged Goddess of Victory.
The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public.
Today, Phil Knight is worth $35.2 billion.

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enJanuary 17, 2023

Five Ways to Start, Grow, Monetize, and Sell a Website

In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened.

The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.

Resources mentioned in this episode include:

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For more, visit MediaMavenAndMore.com/podcast.

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enNovember 01, 2022

12 Easy Steps to Create a Content Strategy That Will Get You Leads with Jessica Lawlor

If you’re a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?

Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.

Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.

We go in-depth on the 12 steps to create a content strategy that includes:

Open a blank document and do a content braindump
Create a series
Place them on a calendar to determine the frequency
Do SEO keyword research
Determine who is going to write or produce the content
Do it
Editing and perfecting the piece to go live
Create 10-15 headlines
Lay it out in your CMS, like WordPress, and add visuals
Publish it live
Market the content and distribute it over time
Repurpose it in another way in another place

Founded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.

Connect with Jessica:

@jesslaw on Twitter: https://www.twitter.com/jesslaw/
LinkedIn: https://www.linkedin.com/in/jessicalawlor/

Other resources mentioned in this episode:

Jessica’s blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editor
Jessica’s blog post about the misconceptions about content: https://jessicalawlor.com/2021/10/misconceptions-about-content/
Jessica’s blog post about how to write a case study: https://jessicalawlor.com/2021/09/how-to-write-a-case-study/
Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/
Rank IQ Affiliate Link:

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enOctober 04, 2022

How to Get on Wikipedia

Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for?

In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.

If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:

Being consistent with bios in social media
Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
Claiming your knowledge panel to control the facts Google shares about you
Using Google My Business and amplifying your presence with the many features
Looking at the images that show up when you Google yourself… and flag any you may not like so they can be removed
Using Twitter for thought leadership
Landing media and press hits because they do a lot for SEO

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line.

He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.

One resource mentioned in this episode is:

Christina’s Masterclass: EarnMediaNow.com

Connect with Josh online at:

Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/

Josh on Twitter: https://twitter.com/josh_greene

Josh’s Website: TheMatherGroupLLC.com

Join Christina's newsletter for insider tips on growing your business without ads here.

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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enAugust 02, 2022

NFTs for Dummies: Hear Someone Explain NFTs to me Like I'm 5-years-old

In this podcast episode, I’m talking to Kristen Roberts. She is an award-winning intellectual property attorney providing consulting services on top NFT projects with Trestle Law.

She’s going to break down the who, what, when, where, and why of NFTs to me like I’m a 5-year-old, so if you’re as confused as I am, then you will love this episode. She answers:

What are NFTs and what are the different types of NFTs?
Who sells them and who buys them?
Where do you sell them and buy them?
Why should people care about NFTs?
How do you get in the NFT game?

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enJune 21, 2022

An Easy Way to Add a Second Form of Income to Your Business with Tasha Booth

Tasha Booth is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with course and podcast launches. Instead of just doing it all for clients, she’s also helping people who aren’t as advanced as your agency clients.

In this episode, Tasha talks about how she grew this second form of income in her business, how to avoid launch mistakes, tips for a successful launch, and so much more.

She is also the host of the How She Did That Podcast.

Grab her 6 Pillars of a Successful Course Launch Project Plan here:

https://thelaunchguild.com/pillars

Follow Tasha on social media at:

Instagram: @thetashabooth/@thelaunchguild

Facebook: facebook.com/thetashabooth

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Your ratings and reviews really help and I read each one.

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enJune 07, 2022

How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic

How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic

Cari Garcia is the influencer behind @FatgirlHedonist and FatgirlHedonist.com. She is a blogger… and licensed therapist.

She created FatgirlHedonist.com in 2010 as a hobby featuring local restaurants. Today, the Miami native juggles recipe development, content creation, freelance writing, and social media management all while being a single mother.

In this episode, she breaks down how she left a career in healthcare (thanks to COVID 19) to pursue blogging and content creation full-time.

Listen to hear how she made the jump and how she is financing her life now that she’s left her career working in a hospital.

Follow Cari on Instagram at @FatgirlHedonist and @FatgirlHedonistLife.

Some resources mentioned in this episode:

EarnMediaNow.com

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enMay 24, 2022

15 Simple Ways Women can Invest in Airbnb Properties NOW with Francesca Baglio

Francesca Baglio is a real estate agent, investor, mom, and educator. She lives in New York City and is passionate about teaching women how to take charge of their financial future through the power of leveraging real estate.

Today, we’re talking about how women can get started investing in short-term rentals… AKA Airbnb’s.

In this episode, Francesca breaks down the biggest myth about investing in real estate, shares how she started investing in real estate, and breaks down the biggest challenges women face in real estate investing.

She also goes into detail with these 15 simple ways women can invest in Airbnb properties:

Look for markets an hour or two outside your home market if you live in a place where the cost of living is high.
Buy lightly used furniture on Facebook Marketplace or visit an antique store.
Invest with partners, like family, friends, and people who have strengths you don’t have.
Do some of the renovations yourself, like painting walls or cabinets.
Research the market you’re going to buy in and focus on places like lake communities, areas with lots of restaurants, etc.
Bust out the spreadsheets and look at the calendars on Airbnb and vrbo to analyze markets and make projections, like:
1. Data online as a middle ground
2. Look at your best-case scenario
3. Look at you worst-case scenario
Check out free resources and Facebook Groups about investing, like Female Short Term Rental forums, and The Short Term Show podcast.
Hook up with an agent who specializes in investing and short-term rentals in your area.
Get in the right money mindset to invest in real estate.
Automate things like paying for utilities.
Hire a property manager or co-host if you don’t want to worry about the day-to-day responsibilities.
Make your short-term rental Instagramable as if it’s a brand.
Don’t do a same-day turnover when you’re starting out.
Turn to Airbnb for help.
Visit Investhercollective.com and learn from the best!

Find Francesca on social media at @Its_francesca_baglio.

Some resources mentioned in this episode:

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enMay 10, 2022

real estate investing

influencer marketing

What to do When you Don't Love Your Business Anymore with Kelly Reeves

Kelly Reeves had a PR agency for 20 years. She specialized in technology, lifestyle, fashion, entertainment, and nonprofit organizations.

But a few years ago, she realized it no longer made her happy. So she made a shift. Today, she is a business coach, copywriter, and copy editor. She also co-founded a nonprofit animal rescue.

In this episode, Kelly is going to tell us how PR professionals and entrepreneurs can find more meaning in their work, how to find balance in life and work, and how to avoid overwhelm in making a career change.

Listen to find out more about her pivot, how she leveraged her years of experience, and advice she has for entrepreneurs or PR professionals who want to make a change.

Connect with Kelly on social media at @KellyLReeves and on her website at KellyLeeReeves.com.

Please subscribe to this podcast and leave an honest review.

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enApril 12, 2022

How to Start and Grow on #Bookstagram with Katelyn from @BookcaseBeauty

If you’re a book lover, you’ve probably fallen down the #bookstagram rabbit hole on Instagram. It’s where I get a lot of my book recommendations and it’s where some avid readers build quite a social media following.

In this podcast episode, I talk to the woman behind @BookcaseBeauty, Katelyn Cole. She talks about how and why she started her account on Instagram, her growth strategies, and when it took a turn that made her revisit her goals because she learned she could make money from her hobby.

Of course, we nerd out on bookish things too!

Some resources mentioned in this episode:

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enMarch 29, 2022

5 Ways to Grow Your Email List Without Ads with Jessica Rodriguez

No, you don’t need to spend loads of money to build your email list. In this podcast episode, Jessica Rodriguez shares the biggest myths around organic visibility (and how to leverage that to your advantage), how to choose an opt-in topic and type that aligns with your paid offers and attracts more of the right people, and what to have in place in order to create a memorable experience for those on your list because that will lead to higher connections and conversions.

In this episode, Jessica answers questions like:

How do you start building an email list… and is it too late to start?
Paid versus organic with list building: How do you know which route to go and when?
How do you build a list to get sales and not just subscribers?

As the CEO of Freedom Driven Success, Jessica Rodriguez is on a mission to help online businesses expand beyond a 1:1 client-reliant business model with scalable offers so they can reclaim the freedom they originally started their business to have.

Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.

When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.

You can find Jessica on Facebook and Instagram at @freedomdrivensuccess

Some resources mentioned in this episode:

Jessica’s opt-in: FreedomDrivenSuccess.com/template
Christina’s opt-in: MediaMavenAndMore.com/contributor /16places.com

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enMarch 15, 2022

How to Create Your First Digital Download Product to Sell with Christina Scalera

Christina Scalera has turned her experience as founder of the 7-figure, award-winning digital download store, The Contract Shop®, into a series of courses and coaching. She helps booked-out service providers add and scale passive income with digital download products sold through an online storefront.

In this episode, she talks about digital download products versus courses, what the future of digital products looks like, how to create your first product, and more.

For more, visit TheContractShop.com.

Follow Christina and The Contract Shop on Instagram at:

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enMarch 01, 2022

How to Make and Sell Planners From Home with Tatiana Muse

Tatiana Muse is a mom, wife, and the CEO of The Stationery Muse, a lifestyle and paper goods company inspiring women to go after all the things. She is also a business coach and mentor for women wanting to start their own stationery businesses without overwhelm… and she just launched a planner!

In this episode, she talks about her journey to where she is today with her business and how she didn’t allow fear to stop her, came back from failure, and did the work!

You can find her on social media at:

@tatianamuse
@thestationerymuse
YouTube: TatianaMuse

Work with Tatiana: TatianaMuse.com

For Dropshipping: Printify, Printful, Printed Mint

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enFebruary 15, 2022

5 Ways to Grow Your Business as a Solopreneur with Ramon Ray

Founder of SmartHustle.com and lover of small business success, Ramon Ray helps solo business owners scale and live the lives they want.

In this episode, he is going to share some key principles that solopreneurs can use to grow beyond $100,000.

Ramon will break down strategies like,

Managing your time
Building white space in your calendar
Saying no
Focusing on profits, not just revenue
Delegating to a small but mighty team

Some resources mentioned in this episode (and there are a lot of them), include:

Websites:

Books:

Ramon on Social Media:

Instagram: @ramonraysmarthustle
Twitter @ramonray
Facebook @ramonray

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Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

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enFebruary 01, 2022

How To Write And Publish Your First Book with Amanda Tice

If you’ve ever had a book idea but didn’t know what to do next, then this podcast episode is for you.

Amanda Tice is a successful curve model who has worked the past twelve years for and with well-known retail clients such as Nordstrom, Target, Saks, and Hanes. She is a University of Chicago grad, a body-positivity advocate, a former TV journalist, and a very proud mom to her son, George.

She is also a brand new author of The New Mom Code: Shatter Expectations and Crush It at Motherhood.

In this episode, Amanda walks us through how she got the idea from her book, turned it into a manuscript, edited it, and found a publisher.

Some resources we mention in this episode include:

Azul’s podcast episode: https://podcasts.apple.com/us/podcast/steps-to-writing-a-book-in-30-days-with-azul-terronez-26/
Amanda’s book, The New Mom Code: https://amzn.to/3ouUgke

Connect with Amanda:

Instagram: instagram.com/amandatice
Facebook: facebook.com/groups/thenewmomcode
Website: amandatice.com

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enJanuary 18, 2022