Explore "ooh advertising" with insightful episodes like "Printsights #4: Da hilft kein Filter und kein Ad-Blocker", "Why B2B Companies Should Consider and Measure OOH Advertising", "Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth", "Freu dich auf Probleme - Slatco Sterzenbach" and "Zünde den Businessturbo mit Philip Semmelroth" from podcasts like ""Bigital Thinking Podcast", "Modern Day Marketer ", "OOH Insider", "Bigital Thinking Podcast" and "Bigital Thinking Podcast"" and more!
Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreenâs recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at âThe Active Campaign Leap Day Extravaganzaâ on February 29th, and the free registration link is below!
0:00 Introducing Greg and One Screen AI
3:38 Measuring out-of-home advertising
10:16 9 Priorities for the Modern B2B Marketer in 2024
14:50 HubSpotâs playbook
19:13 Testing channels, future of B2B marketing
Show links:
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The 4 Pillars for Performance Marketers Using OOH
In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"
They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike.
And check out some of these key moments:
[00:06:30] Running direct response test.
[00:10:34] SaaS or FinTech application.
[00:12:27] Branded search and campaign awareness.
[00:15:53] Channel diversification and mindset shift.
[00:17:41] The halo effect of OOH advertising.
[00:26:26] Impact through wrapped delivery trucks.
[00:27:07] Critical Creative for CAC
[00:39:38] Negotiating media buying strategies.
[00:45:01] How To Measure OOH Advertising and Results.
Mentioned links:
https://www.theoohinsider.com/guests/simon-mills/
https://georgestgrowth.com/
https://www.linkedin.com/in/troweactual/
https://www.linkedin.com/in/simonmills3/
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/
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