orange theory fitness

For more information on Orange Theory Fitness Mequon: https://mequon.orangetheoryfitness.com/

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Today, Erik is joined by Jamie Weeks, The Largest Orange Theory Fitness Franchisee, and Founder of SweatHouz Infrared Sauna Studios.

Jamie shares the secret sauce on how he had massive growth with Orange Theory, where your focus should be to be able to grow, what life balance looks like, and much more!

Topics mentioned in this episode: 

-How To Cultivate Culture The Right Way

-What To Focus On If You Want To Grow Your Business

-Life Balance vs. Work/Life Balance

-How You Should View Employees

-Going From Franchisee to Franchisor

-and MUCH More!

Franchisees and Franchisors, this episode will be super beneficial for you! 

Enjoy today's episode of Franchise Secrets!

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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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