Improving the Marketing for Cybersecurity Services With Deborah Galea
Deborah Galea is the Director of Product Marketing at Orca Security, a leading cloud security platform. She is a proficient marketing professional with more than 20 years of experience marketing B2B software and SaaS solutions. Her previous positions include marketing work with Ascend Analytics, OPSWAT, and even co-founding Red Earth Software.
Deborah’s specialties include product marketing, SEO, content creation, social media, lead generation, and public relations.
In this episode…
Cybersecurity is a difficult field for marketing. Many companies that need the service most are loath to improve their protection, leaving them vulnerable to attacks. Even competent companies can fail to see the need for greater defenses and suffer as a result. This means that some of the best marketers for cybersecurity are the ones that understand the customer’s hesitations and needs.
Deborah Galea understands this dynamic, now leading product marketing for cloud security. She founded her own business in the field, learning directly from her own clients and now uses that information for marketing purposes. So what are her most salient recommendations?
Alex Gluz invites Deborah Galea, the Director of Product Marketing at Orca Security, onto the Revenue Engine Podcast to talk about marketing for cybersecurity and cloud services. They break down her early career and some of the key lessons she learned. They also talk about balancing marketing priorities, valuable strategies to stay ahead of the curve, and the impact of AI on marketing.