out of home advertising

Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!

Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness

Welcome to the pod, @kendallmary! Kendall, AKA @theflexiblefoodie, is a CPG and DTC social media + influencer marketing consultant with 7 years of experience in the space. She helps brands build communities, content that converts, and teaches them how to create true friendships with their ideal customers. Always a blast chatting with Kendall.

It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.

We loved talking with @rosalisays, founder of Wild Wonder! They're making wellness accessible by starting with a better drink for gut health and crafting delicious sparkling beverages with kombucha benefits without the vinegary taste or refined sugar. 

Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!

Introducing Michelle Cordeiro Grant, CEO & co-founder of Gorgie! She's on a mission to make wellness fun, starting with an awesome, good-for-you energy drink. Previously, she founded Lively, a lifestyle brand acquired for over $100 million. Join us for a chat with this powerhouse!

Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!

 In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. 

[00:02:32] Traditional marketing's evolution.

[00:09:10] SEO Hack - Podcasting for local dealers.

[00:15:11] Offline attention arbitrage

[00:17:27] Traditional advertising vs digital advertising.

[00:20:06] The challenges of digital marketing.

[00:23:58] Dealers going dark during COVID.

[00:28:23] The ultimate grassroots credibility.

[00:32:38] Tracking website traffic correlations.

[00:33:45] Thinking differently for profitability.

[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.

[00:40:19] Traditional vs. digital marketing.

[00:43:08] Mindshare and advertising effectiveness.

[00:46:54] Traditional ad channels and cost.

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams. 

Tune in to learn:

• What is Clear Channel Outdoor (1:50)
• The importance of having the right people (03:30)
• How to build relationships (6:10)
• Learnings from MTV (9:30)
• What led Dan to Clear Channel Outdoor (21:00)
• Understanding attribution of OOH (28:00)
• Social responsibility in the corporate world (40:30)
• The culture of the ELT (46:00)

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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.

[00:02:58] Brick and mortar mindset.

[00:06:28] Billboards and modern media.

[00:11:39] Exploitable value in billboards.

[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising

[00:16:40] Long-lasting impact of billboards.

[00:22:02] LifeLock's bold marketing strategy.

[00:25:36] RideshareTV - backseat tablet advertising.

[00:32:02] Young people deleting social media.

[00:37:02] Targeting for OOH.

[00:41:17] Out of Home and direct mail.

[00:44:00] App integration into screens.

[00:50:33] Video production and short clips.

[00:52:27] Content distribution strategies.

[00:55:53] Accountability and motivation.

[00:59:44] Changing marketing mix drives success.

Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/

And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

On the final episode of Driving Performance, you'll meet the cofounders behind this entire thing! Max Flannery and Tom Shea recall the founding story of Adgile and how they're modernizing a traditional media format like out of home! 

On this episode of Driving Performance, we're sitting down with 2 marketing pros to discuss the ins and outs of CPG marketing for retail & online. 

Shray Joshi is the founder and CEO of Good Peeps, an agency that helps scale & build the brands in your fridge and pantry including Chomps!

Stacey Hartnett is the VP of ecommerce and marketing at Chomps, a better-for-you meat snack sold at major retailers like Whole Foods and Trader Joe's and online at Amazon, Thrive Market,  and Chomps.com. 

Crushing taboos, killing it on Amazon, and creating products that form rituals. These are just some of the topics that we discuss with Matt Mullenax of Huron, a cutting-edge men's grooming and body care company, and Éva Goicochea of  Maude, a revolutionary brand redefining sexual wellness.

Join us on this episode of Driving Performance where we explore how Matt and Éva are redefining the wellness category and self-care rituals with products that empower people. 

Buckle up for episode 9 of Driving Performance. We're joined by Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guy at Canopy, and Justin Seidenfeld, the co-founder & CEO of Canopy and Doris Dev.  

Doris Dev is a product development studio that's developed products for some of the most trendy brands like MSCHF, Magic Spoon, Soft Services, and more.   

Justin and Mike join us to discuss the art of building consumer products and how they've made Doris Dev and Canopy a household name. 

In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.

Key Moments:

[00:06:05] Licensing logistics and loopholes - how to create opportunity

[00:09:10] Overlooked opportunities in the industry

[00:14:41] The internet loves Nonna

[00:19:14] Italian-American culture and authenticity as a brand

[00:25:11] Introducing unique wines and grapes

[00:29:44] The untapped beauty of Northern Italy

Love OOH? Love wine?

Get 20% off at Viniamo.co by using promo code OOH20

Because of state laws, Viniamo is only able to ship to PA, NY, FL, Washington DC, and CA.

Don't live in one of those states? I bet a colleague or client does!

Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20% 

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Cruise down the streets of Manhattan with two CPG founders who dish it all. One's a staple in Kim Kardashian's pantry and the other one has made headlines in WSJ for the classiest apology of all time! We're joined by Allen Dushi and Matt Weiss on the pod to talk retail, marketing, and making a product that even the pickiest eaters love!

Allen Dushi is the cofounder of Graza, an olive oil company that's been recognized for its INCREDIBLE marketing and becoming popular with modern-day food royalty like Molly Baz.  

Matt Weiss is the founder of RIND, a tasty and healthy dehydrated fruit snack. RIND has gained popularity not just for being a mindful snack (Kim Kardashian likes their Coco Melon) but also for being an easy way to up your cocktail aesthetic!

Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Anouck Gotlib & Noah Wunsch.

Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is on a mission to create whole-ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. Anouck leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people's lives.

Noah Wunsch is the founder of RUBY. Ruby is a brand of organic, zero-sugar fair-trade hibiscus water. The line of drinks is a refreshing option that sits between the description of functional water and plant water. It is the first Hibiscus-only Hibiscus water and delivers great health and taste components.

Tune in now to hear their insights on building, marketing, and creating successful brands.

To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!

To learn more about our sponsor, ShipBob, please visit shipbob.com

Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Kim Pham & Emmett Shine.

Kim Pham is the co-founder of Omsom proud, loud Asian food brand reclaiming + celebrating the multitudes of Asian flavors + stories so often diluted in the mainstream. Omsom partners with iconic Asian chefs + sources the best ingredients to craft delicious rip-and-pour sauce packets that combine specialty seasonings, aromatics, citruses, and oils needed to cook restaurant-quality Asian dishes

Emmett Shine is the co-founder & executive creative director of Pattern Brands. Pattern Brands, brought to you by the team that was formerly Gin Lane, acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel. Pattern Brands has gone on to raise $100MM in venture funding, and the team owns and operates 7 brands and are actively expanding our portfolio across the home goods space.

Tune in now to hear their insights on building, marketing, and creating successful brands.

To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!

To learn more about our sponsor, ShipBob, please visit shipbob.com

Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandro Roco and Andrew Case.

Sandro is the founder & CEO is the first Asian-inspired sparkling water brand born to celebrate high-quality Asian flavors that for decades have been masked by added sugars. Sanzo delivers beverages bridging the gap between beloved flavors representing Asian culture (over 60% of the global population) & the clean, modern labels found in mainstream American grocery stores. Each can of Sanzo is made with real fruit and zero added sugar, artificial, or natural flavors—a complex yet refreshing antidote to sugary and preservative-heavy labels of legacy Asian and American brands.

Andrew is the co-founder & CEO of NoonBrew, a superfoods tea brand that’s the best drink for the afternoon slump. It’s made with 19 superfoods that increase calm energy, focus, sleep, and digestion. It was made in partnership (who also happens to Andrew’s co-founder, Allan Shen's father) Dr. Shen, one of the top herbalists in SF!  Since its founding in 2021, they’ve sold over 150K packages of tea and recently launched single-serving sachets!

Tune in now to hear their insights on building, marketing, and creating successful brands.

To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!

To learn more about our sponsor, ShipBob, please visit shipbob.com