Underpromise AND Overdeliver
I read an article today that was condemning the popular concept of underpromising and overdelivering.
It was saying that doing the overdelivery part was a waste of time and unappreiciated by everyone, including clients.
Is this true?
Maybe it depends on the situation, just like everything does, but I don’t find it to be true in the wedding industry in general, or in my business. But then again I always want to stay in a positive mindset so none of this would really occur to me anyway.
Try asking a few personal questions on their initial booking questionnaire.
Like “what’s your fave movie candy?” and having it for them at the wedding. Don’t tell them that’s why you’re asking, just make it look like it’s for fun and suprise them with it.
It would be irrelevant to promise it, but it goes a long way when actually doing it.
Why else would you not want to promise it? If something comes up and you can’t deliver on those extras. No one wants an overdelivery to become a disappointment!
It’s a lot of fun to do, and you’ll be so surprised how far it goes with getting referrals from those who you surprise and delight for. Another vendor might even see you do it too and also be impressed, as if they weren’t already. It’s the icing on the cake!
Same thing with client gifts and gifts for other vendors who you want to nurture a relationship.
Unexpected gifts are always the best!
I personally love sending handwritten notes to the members of my VIP group, and to other people within the industry and my personal life who I come in contact with, and I teach my students to do the same thing.
Every once in a while I also send them a surprise gift.
Do I want to tell them mail is coming for them? Usually no, I love to surprise and delight, to underpromise and over deliver.
Hot tip is a challenge: Think of a way you can surprise and delight, or underpromise and overdeliver to your clients. There’s something magic that happens when you surprise and delight, it brightens your day as much or even more than the person on the receiving end.
Give it a try and let me know how it goes!
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