Trust & The Sharing Economy
In this episode of The Trust Series, Elle Tucker, Marketplace Advisor, Sharing & Gig Economy Consultant and Author, joins Chris and Catherine to talk about how the sharing economy has evolved over time and the importance of digital trust and safety for successful growth of sharing economy platforms. She highlights the need for educating consumers around the brand experience for sharing economy platforms and peer-to-peer transactions since it’s often a new way of doing things. Elle also shares experiences from her recent book, ‘Thanks for Sharing’, about how she and her family have been embracing the sharing economy.
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