Journey from Excel to AI: How Pairzon Takes the Tedium out of Marketing – Lewis Rothkopf
Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon
Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing.
Key topics covered include:
- What Pairzon is and how it works to connect online and offline customer data
- The importance of understanding the impact of marketing on real-world offline sales
- Why metrics like click-through rate are not very helpful for measuring success
- How Pairzon uses AI to segment customers, create target audiences, and recommend products
- Lookalike audiences and balancing accuracy vs scale
- Challenges of bringing an AI/martech startup to the US from abroad
- Importance of optimizing campaigns to sales-related metrics
Twitter: https://twitter.com/lewisnyc
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
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