Eggs 338: Profit or Perish - Marcel Petitpas Reveals Agency Success Secrets
Guest: Marcel Petitpas, CEO of Parakeeto
Show Notes:
Introduction [00:00 - 00:03]
- Host Ryan welcomes listeners to a new episode of Eggs! The Podcast.
- Introduction of guest Marcel Petitpas.
Marcel Petitpas's Introduction [00:09 - 00:20]
- Marcel introduces himself and discusses his role at Parakeeto.
Insights into Parakeeto [00:20 - 00:44]
- Marcel explains Parakeeto's mission to improve profitability for digital and creative agencies.
The Profitability Challenge in Agencies [00:44 - 01:37]
- Discussion on common issues faced by agencies in measuring and managing profitability.
Marcel's Professional Background [01:37 - 03:37]
- From sales and marketing at Apple to starting his own agency, Marcel shares his career journey.
Venturing into VR and Facing Business Challenges [03:37 - 05:21]
- Marcel talks about his early venture into real estate VR services and the challenges encountered.
Transition to Software Services [05:21 - 09:38]
- How Marcel's path led him to the software service industry and the inception of Parakeeto.
Deep Dive into Agency Profitability Metrics [09:38 - 13:29]
- Marcel discusses essential metrics and strategies for ensuring profitability in agency projects.
Value-Based Pricing and Its Implications [13:29 - 22:39]
- A conversation on the pros and cons of value-based pricing and time tracking.
Client Management and Scope Definition [22:39 - 27:42]
- Strategies for defining project scope accurately and managing client expectations.
Entrepreneurial Insights and Positioning [27:42 - 58:55]
- Marcel shares insights on entrepreneurship, the importance of positioning, and selecting the right clients.
Conclusion and Contact Information [58:55 - End]
- Wrapping up the episode with final thoughts and how to connect with Marcel and Parakeeto.
Relevant Links and Contact Info:
- Parakeeto Website: https://parakeeto.com
- Marcel Petitpas on LinkedIn: https://www.linkedin.com/in/marcelpetitpas
- Eggs! The Podcast: https://eggscast.com
Social Media Tags: #EggsThePodcast #AgencyProfitability #MarcelPetitpas #BusinessStrategy #EntrepreneurshipTips
----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter
Ryan Roghaar
http://rogha.ar
