partner ecosystem

Episode 33 | Transparency for Customer and Partner Relationships

The Big Themes:

• Maintaining strong partner relationships: The partners ecosystem is a key component to delivering value to customers, especially within the enterprise software industry. Workday emphasizes how much partners have contributed to its growth, so it prioritizes maintaining a healthy partners ecosystem.
• Customer reviews: By actively seeking customer reviews, companies can build credibility and maintain strong customer relationships. Partners asking customers for reviews is indicative that the partner stands by their work and demonstrates transparency in their operations. Sharing the customers’ voices also indicates which partners ensure customers have an excellent experience.
• Workday’s AI approach: At Workday Rising, the company emphasized trustworthiness, its data foundation, and being human-centric as three key elements of its approach to AI. While there are many technological advancements happening, Workday still prioritizes trust and transparency to maintain its connection with its customers.

Sponsored by NetSuite

The Big Quote: “A software vendor is only as good as their partners because the customer doesn’t see any delineation in their implementation between Workday themselves and the partner that’s helping them… It’s really important for Workday and really any enterprise software vendor to make sure that their partners are doing a great job and delivering in a consistent way because, ultimately, that’s how the customer is going to rate the vendor

In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts.

Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partners to enhance their marketing efforts, reach new audiences, and drive revenue growth. 

Guest bio: Ben Wright of PartnerFuel
Our guest today is one of the most visible members within partnership communities today.  If you’re active within partnership posts on LinkedIn, you may have noticed him regularly commenting and leaving helpful tips.

After working in partnerships roles such as Director of Partnerships and Business Development, Strategic Partnerships, at a Senior Manager & Director Level,  he quickly embraced a specialization within this space.

He set out on his own to help partnership teams overcome their partner marketing challenges at PartnerFuel. 

From:

• Fractional leadership
• to fractional marketing support
• to program design

He can do it all.

For the video version of this episode, see here https://youtu.be/0uuiLbmBSXo

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Hyperscaler marketplaces are having a significant impact on channel sales. 

By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel sales, as customers are now able to purchase what they need directly from the cloud provider. 

As a result, channel partners must focus on providing value-added services and support in order to remain competitive in the market.

Our guest today, Tim Lowe, is the Director of Partner Ecosystem for the South East at the world leader of enterprise open source solutions at Red Hat.

Watch the video version here. 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

In today’s episode, we’re bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evolution of the partnerships space with regards to ecosystems.

Today's guest is Jay McBain. Jay is the chief analyst of “channels, partnerships & ecosystem” at Canalys – a market analyst firm with a distinct channel focus.

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

We’ve brought together three hosts from three different podcasts in the partnerships space to review key insights and trends noticed in the past year from interviews with channel chiefs, partnership leaders and in the overall partner ecosystem landscape.

Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Today he’s SVP of Global Channel & Alliances at BeyondTrust as well as the host of the long-running Channel Journeys podcast – a podcast where you can “hear channel experts share authentic stories of their channel victories, defeats, and lessons learned along the way.”

Vince Menzione is the Founder of Ultimate Partnerships – a consultancy helping partner organizations drive greater results. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.

Paul Bird is the host of Magentrix PRM's The Ultimate Channel Sales Podcast - where he regularly has discussions on how to navigate partnerships, how to support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Robotic Process Automation (RPA) is expected to grow with a compound annual growth rate of almost 33% by 2028, and there is no stopping in sight.

However, the pendulum is finally settling towards the middle now. Low-code/no-code solutions were the shiny new toy when they burst onto the scene a few years ago. And, this created a surge in citizen developers who were creating things everywhere.

On the other end of the spectrum, professional developers need a flexible solution to democratize RPA. And, they need a way to create reusable components across their ecosystems.

In this "Back @ IT" podcast episode, I’m joined by Antti Karjalainen, CEO and co-founder, and Peter Steube, Head of Content Marketing and Partners Ecosystems for Robocorp.

We’ll chat through Robocorp’s unique differentiators, the Robots as a Service (RaaS) concept, the future of RPA, and much more.

Highlights

• 00:24: Antti introduces himself and states that, since 2018, he has been "building on this vision of open ecosystem in RPA". Next, Peter introduces himself and outlines his responsibilities for global partnerships and alliances.
• 02:26: There is a non-profit foundation, formed in 2015, that Antti is a part of that is built on an open-source project.
• 06:45: The need for a balance between citizen developers and professional developers is needed. There are people who want to go deep with RPA while others like the low-code approach.
• 08:51: Robocorp is seeing huge growth across its Partner Ecosystem. The growth has been organic and has seen healthcare as a big driver of adoption.

• 10:11: Peter outlined their approach with the Partner Ecosystem to "win at both ends of the marketplace". This enables organizations to massively complex needs backed by "10 years of libraries and keywords".
• 13:42: Larger companies want to create a Center of Excellence around RPA. The CoE provides a way for automation leaders to target specific use cases within their organization.

• 18:03: The focus of Robocorp is to deliver bots that can do routine work, but that can also be infused with intelligence. People are utilizing the bots for hyper-science, document processing, and robocalls, for example.
• 21:17: Specific industries, such as healthcare, are looking to RPA to streamline processes. Additionally, the bots can run on-premise, in the cloud, or through independent software vendors.

Robocorp's goal is to fuel the creators, the experimenters, the thinkers, and the doers. Makers of things with a noble cause — liberating humans to use their energy on what’s important at work.

In this Voice of Veritas podcast episode, we’re digging into the truth in Information. Zoe Sands, Social and Community Marketing, Veritas, interviews Kevin Ashby, Global ISV Lead, Microsoft, on his perspectives on cloud at GITEX 2018. 

Cloud can be looked at in a number of different ways. It’s a platform in which we can deploy a number of different services. It enables quicker innovation, gain more from solutions and cost savings.

As organizations consider the cloud and a hybrid cloud approach, Kevin shares perspectives on what customers can gain from leveraging cloud such as AI and cognitive services, APIs and more!

Tune in to learn more and click here to learn more about the Veritas and Microsoft partnership.

See omnystudio.com/listener for privacy information.

In this Voice of Veritas podcast episode, we’re digging into the truth in Information. Zoe Sands, Social and Community Marketing, Veritas, interviews Virgil Dobos, Solutions Architect, Virtex, at GITEX 2018.  

There was great energy on the Veritas booth at this year’s GITEX. Virgil shared a presentation at the Veritas booth during GITEX focusing in on a customer success story of a major bank in Europe. The organization faced significant liability challenges and trying to keep up with their clients. After deploying InfoScale the outcome was massive! Over 200 hours of planned downtime was avoided, which ultimately drove more productive work.

Virgil continues the podcast discussion sharing the great partnership solutions with Virtex and the advantages of the Veritas solutions.

To learn more, visit veritas.com.

See omnystudio.com/listener for privacy information.

In this Voice of Veritas podcast episode, we’re digging into the truth in Information. Zoe Sands Social and Community Marketing, Veritas, interviews Mansoor Ibrahim, Distribution Success Manager, Veritas, from GITEX 2018.  

There was a lot of excitement for Veritas at GITEX 2018. Veritas’ partner ecosystem in the Middle East is growing year on year, as we continue to build momentum in the region our partners are excited to do more with us. In the new era of artificial intelligence (AI), we’re hearing more from customers and partners and together we can drive digital transformation. 

Mansoor shares his top 3 takeaways from GITEX:

1. Veritas can do more than you think! Let’s connect! Let’s Partner!
2. Customers can leverage Veritas’ partner ecosystem to drive successful digital transformation
3. Veritas is looking forward to GITEX 2019!

If organizations are interested in joining our partner ecosystem, visit veritas.com and learn more about our partner program.

See omnystudio.com/listener for privacy information.