pelacase

Matt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smart Waste™ kitchen composter. Pela Case and Lomi have been named Top 10 in the Canadian Business Growth 500 ranking and #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. 

After over a decade as a software developer, Matt started his entrepreneurial journey by co-founding Demac Media, an award-winning ecommerce company, which he bootstrapped, grew to over 100 employees, and sold after 10 years. Matt also co-hosts The Operators, a podcast focused on running eight- and nine-figure ecommerce companies.

 In this episode…

If you’re trying to take your ecommerce business to new heights, then category creation should be on your radar. With new companies popping up daily offering similar products, only the brands that stand out will get the highest market share.

Having built two successful brands leveraging product differentiation, serial entrepreneur Matt Bertulli says it’s not about beating everyone else at the game but creating something your niche has never seen. This marketing strategy is known as category design. According to Matt, entrepreneurs must develop a unique mechanism for doing things everyone else won’t dare. However, before creating a category, it’s critical to have a value proposition and devise authentic brand stories that convince your customers you genuinely care about solving their pain points. What problem are you trying to solve, and how exactly is your product the solution? Learn how thriving ecommerce brands are winning the ecommerce game with category creation.

Join Raphael Paulin-Daigle in this new installment of the Minds of Ecommerce Podcast as he chats with Matt Bertulli, Co-founder and CEO of Pela Case and Lomi, on how brands can prosper by creating a new product category. Matt demystifies category creation strategies and how Pela Case and Lomi stay ahead of the competition with this marketing approach. He also highlights the importance of having a unique product or value proposition and the common mistakes to avoid when creating a new category.

Learn the power of effective tactical advice for scaling your business

The success of scaling a business relies heavily on effective tactical advice. This advice serves as a roadmap, guiding entrepreneurs through the complexities of entrepreneurship and providing practical strategies for growth. It encompasses investing in personal development, building a strong team, and securing the necessary resources. By continuously improving oneself, surrounding oneself with talented individuals, and allocating resources strategically, entrepreneurs can position their ventures for long-term success and navigate the challenges of scaling a business in a rapidly changing market.

My guest today is Brad Pedersen, a serial entrepreneur with a remarkable background in the business world. He is a serial entrepreneur and the co-founder of Pella, a hundred-million-dollar phone case startup, and Lomi, a record-breaking 9.5 million crowd-sourced campaign for the world's first smart Waste™ appliance. With a background in starting as a top toy distributor and overcoming financial difficulties and bankruptcy, Brad has built and exited a nine-figure business and two other eight-figure businesses. He is also the author of the book "Startup Santa: Business Lessons Learned from Timeless Toys." Brad's journey and experiences inspire the next generation of founders.

Key takeaways:

• Successful businesses require self-investment, the right team, and adequate resources
• Mindset plays a crucial role in managing challenges and making quality decisions
• Pain and discomfort are necessary for personal and professional development
• Gratitude and abundance mindset help in overcoming fear and scarcity
• Disruption, such as AI, can be embraced by focusing on adding more value and executing effectively
• Invest in personal development and continuous learning to enhance entrepreneurial skills
• Brad’s book, Startup Santa, teaches the five elements required to build a scalable and durable enterprise

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned for the next episodes, where I talk with Andrew Herr, Founder & CEO of Fount. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• pelacase.com
• lomi.com
• https://startupsantabook.com/
• https://www.bradpedersen.com/