pensionbee

In this week’s episode, Eric talks to the nicest people in the business, Jasper Martens and Rachael Oku from PensionBee, about how the company has managed to stay true to its customers along the journey from launching as a small fintech start-up to going public. Rachael and Jasper talk about how letting their brand purpose guide both their company culture and marketing has given their brand a distinct voice that resonates so well with so many. Watch how PensionBee uses its own employees and real customers in their IPO marketing, as they do in nearly all their customer-facing marketing. Learn more about their Fossil Fuel Free plan, which Rachael discusses in the episode (and which seems like a pretty great thing) here. And hear about how making mistakes and being able to scale quickly can be the best way to innovate in an ever-changing marketing landscape. 

In this week’s organization we sponsor, Eric talks to Lucy Cutter, President of Bloom, a professional network for women in communications, dedicated to promoting gender equality in the industry. Their mission is to, “to future-proof women’s careers, spearhead industry change and pay it forward,” goals we at Rival get behind. Please check out Bloom and how you can be a part of positive change at https://www.bloomnetwork.uk/what-we-do. 

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at media@wearerival.com, we’d love to hear from you. 

In today’s episode I talk to Jasper Martens, Chief Marketing Officer at Pensionbee. Jasper has a background in digital marketing, and used to manage his own marketing agency in Amsterdam. He loves making boring products interesting, and has won several awards for his campaigns. He calls himself a tech savvy marketeer.

Pensionbee is a pensions provider that combines your old and new pension plans into one. It takes 5 minutes to start, and users can combine, contribute and withdraw online. They have some pretty astounding customers: over 470,000 customers, a 97% retention rate and are managing close to £1bn in pension money. They were recently valued at £365M at their recent IPO in April.

In today’s episode, Jasper and I talk about brand-led advertising, PensionBee’s focus on loving its customers and their Instagram marketing.

As 2020 draws to a close, we look back on some of the brightest moments from Searching for Mana over the past year.

And what a line-up it is! Listen through for amazing conversations with FinTech luminaries such as Conrad Ford (Funding Options, Allica Bank), Joe Parkin (BlackRock), Ned Phillips (Bambu), Adam French (Scalable Capital) and Romi Savova (PensionBee). Plus, Lloyd discusses each guest and the unique insights they brought to the show.

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Episode Highlights:

01:21: Conrad Ford, Founder of Funding Options

06:15: Joe Parkin, MD at BlackRock

11:53: Ned Phillips, Founder and CEO of Bambu

19:25: Adam French, Founder and CEO of Scalable Capital

PensionBee Founder and CEO Romina Savova joins Lloyd to examine a sector that’s ripe for disruption: pensions.

That’s the idea behind PensionBee, which Romina founded after working at behemoths like Morgan Stanley and Goldman Sachs. When she tried to consolidate her pensions in one place, she found the task impossible and received little to no help from financial advisors or her provider. That led her to found PensionBee, which has partnered with some of the sector’s biggest money managers, including Legal & General and BlackRock.

In a far-reaching chat with Lloyd, Romina tells us about the advice gap in pensions, the rising demand for responsible investments and why sustainability and strong ROI aren’t mutually exclusive. Then she lays out her career trajectory from law to finance, outlines which types of businesses should pursue venture capital, and tells us how to build a purpose-driven culture.

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