perceptionchange

Today's episode is a full meeting from a VaynerMentors session. VaynerMentors is VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale. Think McKinsey meets BlackStone. You gain access to everything you need from me and my executive team. We talk about macro branding strategy and micro religion on how they need to build their brand and reverse engineer their business by focusing on the consumers, which will ultimately lead to more B2B sales.

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It seems the unavoidable fate of all terrifying monsters, doesn’t it? We reduce the most horrifying creatures of myth, legend and folklore to an adorable kids costume or a mega-cute illustration. Why can’t we help ourselves? In this episode of Stuff to Blow Your Mind, Robert and Joe explore the battle between cuteness and monstrosity, with examples drawn from Japanese traditions. (Originally published Oct 31, 2017)

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