The beauty industry generates a lot of waste. Technology can help.
![The beauty industry generates a lot of waste. Technology can help.](https://www.podcastworld.io/podcast-images/marketplace-tech-7p4z9mb7.webp)
The beauty industry is getting bigger and more lucrative, but beauty brand Olay says that with about 80% of beauty products going unused, there’s an ugly side to that growth. Startups in Sweden and Finland hope technology can reduce cosmetic waste by changing the way we shop.