personalized videos

In the fast-paced and highly competitive world of digital advertising, maximizing return on ad spend is essential for the success of any marketing campaign. Fortunately, advancements in Artificial Intelligence (AI) have paved the way for powerful marketing tools that can significantly boost ROI. These AI-powered solutions have revolutionized the way businesses approach digital advertising, offering invaluable insights, optimizing ad creatives, and enhancing customer targeting. As a result, marketers can achieve improved conversion rates and higher returns on their marketing investments.

In this comprehensive article, we delve into the realm of AI-powered marketing, exploring how these cutting-edge tools learn from historical data, generate optimized ad content, and execute personalized campaigns to maximize organic traffic. The marriage of AI and automation has proven to be a game-changer, bringing unparalleled efficiency and innovation to the advertising landscape.

We present a curated list of the top 10 AI marketing tools that every savvy marketer should consider leveraging for their advertising endeavors. From Phrasee's AI-optimized brand language that boosts click rates to Persado's emotionally compelling AI-generated ad content, each platform brings unique value to the table. Pencil's AI-powered videos and copywriting deliver proven ROI, while Jarvis.ai crafts creative and SEO-optimized content for diverse audiences. Pattern89's AI-driven predictive advertising helps marketers make data-driven decisions for optimal ROI.

Additionally, we explore Synthesia's AI-generated video content that enhances engagement and Anyword's AI-powered copywriting for high-converting content. These platforms empower marketers to make informed choices and select the most impactful ad creatives, ultimately leading to an enhanced return on ad spend.

In conclusion, AI-powered marketing tools have ushered in a new era of digital advertising, redefining the way businesses engage with their target audiences. By embracing AI's potential, marketers can tap into the vast potential of automation and data-driven insights, elevating their advertising campaigns to unprecedented levels of success. In today's fiercely competitive digital marketing landscape, incorporating AI marketing tools is an intelligent approach to achieving remarkable returns on ad spend.

You can call this week's guest 'Papa Bear' or Matt - which pretty much gives you a great indication of his personality. Matt Barnett is the CEO (Papa Bear) of Bonjoro. Bonjoro supports businesses in 'sparking meaningful conversations and powerful, lasting relationships with their customers' via personalized videos…but that's just the start. The company is currently building the world's first Customer Delight platform. 

We. 👏  Are. 👏  Here. 👏  For. 👏 It. 

Matt and team are perfectly positioned to bring businesses and customers closer with a personal touch to surprise and delight…and not in a creepy way.  😉

While remote connection was already building within various industries via video meetings and the like, COVID-19 accelerated the need, and now Bonjoro is taking it a step further. Differentiating your company from the rest of the pack is critical, especially as we begin to shed the pandemic blanket and embrace ways to navigate this unexpected curveball. Genuinely connecting with your customers through personalization is critical, and it seems that Bonjoro is leading the way.

Discussion Highlights:

The Start

• Designer/artist in London
• Moved to Australia, started an agency
• Dealt with a lot of sites overseas, so predominantly London, Paris, New York,  was generally about 12 hours out of sync on time zones
• Developed a way to send individualized videos to every single lead that came into their funnel to make a solid connection
• Tripled the response rate with these quirky, personalized videos regardless of the time zone

The Shift

• Realized these personalized videos were actually a service their customers wanted for themselves
• This new arm overtook the original business within about 18 months 
• COVID only accelerated this process - remote communication was already happening but now it was a necessity
• Since remote communication was now required the need to personalize it was that much more valuable

The Strategy

•  Supporting traditionally face-to-face industries
• How ecommerce and digital industries fly past their competitors with personalized video
• Putting human connection and relationships at the forefront 
• Leveraging video messages to create sustained, loyal customers
• The key points of time to send personalized videos within your funnel - engagement, retention, referral
• Key tips on making the best personalized videos (authenticity is crucial)

The Action

•  Think big, take small steps, don't be afraid of making mistakes, go with your idea and test, test, test
• If starting a business, have at least 10 different ideas
• Network around you - find other entrepreneurs at your level and one step ahead of you

The Mindset

• Starts every day at 5am - conducts conversations early in the day
• Structured first half of the day
• Stops at certain times to spend with family
• Build structure into your culture, encourage your team to have time outside of work
• Structure, but open to sacrifice for certain goals
• Goals and Vision 
  • Automating processes, not relationships. 
  • Looking at further ways, different mediums, to help our customers engage and delight their customers. Turn them into super fans, build great relationships, and drive more customers.  

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? London Elektricity

Where can people find you online?

• Bonjoro.com
• LinkedIn

In this episode, Jordan and Sean talk about sending personalized videos and how you can use it to scale your e-commerce brand.

Jordan and Sean walk through how to use personalized video reach-out's to make a good impression with your first-time customers and take your customer relationship to the next level. They also chat through a number of different use cases, including how you can use personalized videos to recover abandoned carts. In this episode Jordan and Sean also share different resources and the tools you need in order to get started.


Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonlines

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory