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    pet photography business

    Explore " pet photography business" with insightful episodes like "DSLR vs Mirrorless with Charlotte Reeves", "Starting a New Side Business with Kristy Trick", "Free Sessions to a 20k Month with Marie Wulfram", "Working through Fear with Heather Lahtinen" and "Behind the Barka Doors with Kaylee Greer and Charlotte Reeves" from podcasts like ""Hair of the Dog Podcast", "Hair of the Dog Podcast", "Hair of the Dog Podcast", "Hair of the Dog Podcast" and "Hair of the Dog Podcast"" and more!

    Episodes (100)

    DSLR vs Mirrorless with Charlotte Reeves

    DSLR vs Mirrorless with Charlotte Reeves

    178 - Do you know what the biggest difference between DSLR and mirrorless is? There's no mirror!

    Ummmm … duh, Nicole. That's why they call it "mirror-less." 

     

    But really, when you make the switch to mirrorless, you might even be holding your shutter release button down and thinking the whole time "I got a lemon! This thing isn't doing anything." Meanwhile, you just loaded 8,362 images onto your memory card because you didn't hear a thing. 

     

    Haha! Can a memory card even hold 8,362 images?  

     

    Seriously, though, you guys, there are some major differences between your digital single lens reflex camera and the new mirrorless systems. I brought onto the podcast today Unleashed Education's gear guru Charlotte Reeves to break it all down for us. 

     

    Charlotte, also of Charlotte Reeves Photography in Brisbane, Australia, is a graphic designer turned award-winning photographer. She is a master of natural light, especially backlight, and has an eagle eye for the teeniest of distractions in an image. 

     

    What to listen for: 

    2:52 Charlotte's struggle with GAS … gear acquisition syndrome 

    10:14 The differences between DSLR and mirrorless 

    18:22 The mind-blowing mastery of animal eye detection 

    25:31 The benefits of the flippy screen 

    32:31 Why you don’t have to ditch your DSLR right now 

     

    Where to find Charlotte 



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    Hair of the Dog Podcast
    en-usFebruary 07, 2023
    photography gear
    february 2023
    pet photography business

    Starting a New Side Business with Kristy Trick

    Starting a New Side Business with Kristy Trick

    167 - One day, Kristy Trick was standing in the middle of her living room, surrounded by a mountain of dog toys.
     
    Some of them still had their tags attached.
     
    She canceled her subscription to a monthly dog treat business and started her own.
     
    In addition to managing Central Bark Photography, Kristy fulfills the dreams of dog moms across the U.S., who are looking for fun activities to do with their dogs.
     
    Our pet photography businesses often open up new paths and new opportunities. Kristy let that path take her down the road of launching Modern Dog Mom in addition to her dog photography business, Central Bark Photography.
     
    In this week's episode, Kristy and I discuss her side hustle and how to design the business -- and life -- of your dreams.
     
    Perk up for:

    5:12 The photographer who inspired Kristy to launch her own dog photography business
    11:45 How Modern Dog Mom was born
    16:33 I issue a challenge for you to design your business and your life
    19:30 Treat your clients this Christmas
    26:57 How Kristy took action to start her side hustle
     
    If you have an idea for a side hustle burning a hole in your brain, this is the episode for you!

    Connect with Kristy

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    Hair of the Dog Podcast
    en-usNovember 22, 2022
    side hustle
    photography business
    november 2022
    pet photography business

    Free Sessions to a 20k Month with Marie Wulfram

    Free Sessions to a 20k Month with Marie Wulfram

    160 - Until COVID hit, photography was very much just a hobby for Tacoma, Washington-based Marie Wulfram. After kicking around the idea of a pet photography business for six months, she finally went for it in late 2020. 

    Fast-forward two years and Marie just logged a $20,000 month. 😯 This, despite the unconventional approach she takes. ("I don't do phone calls in my business.") Find out what's leading to Marie's success—and what she wouldn't do again, even with the big payoff.

    What To Listen For:

    • Where Marie's biggest-spending clients came from
    • The qualifying questions that separate the best clients from the rest
    • How Marie upsells with albums
    • The quickest way to repel people from your biz 😬
    • Marie's unusual schedule—and the big benefit it provides

    Like hundreds of other successful pet photographers, Marie's a member of the Hair of the Dog Academy. It's the place to go to sharpen your camera skills and learn how to build a business. With a 14-day money-back guarantee, joining the Academy is a no-risk, all-reward power move!

    Resources From This Episode:

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    Hair of the Dog Podcast
    en-usOctober 04, 2022
    business success
    photography business
    september 2022
    pet photography business

    Working through Fear with Heather Lahtinen

    Working through Fear with Heather Lahtinen

    155 - This week's episode was an especially fun one to record, because my guest—the incomparable Heather Lahtinen—was sitting right by my side, a literal guest for the week here in North Carolina. And somewhere during the course of our work conversations in the office, on the boat and over Charlotte's best shrimp and grits, I confessed to a longstanding fear that left Heather shocked. So of course we had to record a podcast episode as she helped me unpack things!         

    What To Listen For:

    • The surprising fear that keeps me awake at night
    • What does it mean when you have a recurring dream? 
    • The question to ask yourself once you've labeled your fear
    • Why repeated rejections are actually good for you
    • And an embarrassingly neurotic confession 😬

    If you're 100% fearless—if there's simply nothing in this world that sets your amygdala abuzz—go ahead and skip this episode. But if you're an actual human being with actual human emotions, it's worth hearing how Heather suggests you handle your fear. 

    Resources From This Episode:

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    Hair of the Dog Podcast
    en-usAugust 02, 2022
    mindset
    august 2022
    pet photography business

    Behind the Barka Doors with Kaylee Greer and Charlotte Reeves

    Behind the Barka Doors with Kaylee Greer and Charlotte Reeves

    150 - This week's podcast is a big ol' party, as I catch up with pet-photography legends Kaylee Greer and Charlotte Reeves, my partners in leading the most fun workshops on the planet. You'll hear about the previous "Barka" photography retreats we've led together, and how we've revamped things to make them even better for future students. 

    We didn't hold anything back in this jammed-full-of-laughs conversation: Hit play to hear about rooftop monkey ragers, bulldogs in the bathtub, Kaylee's pantsless car ride, the crush-worthy chef, and the one and only Lady Meatball.   

    What To Listen For:

    • Why Charlotte and Kaylee cried before the first Barka began
    • How Barka retreats have changed over the years
    • The exclusive new content just for retreat participants
    • What you can expect to learn on a Barka retreat
    • The one thing we won't take responsibility for (you can blame the chef)

    Sad you missed the storied Barka retreats of years past? Well, that's silly. Stop being sad and snag a spot in one of this fall's Barkelona retreats!!! You'll find all the details here.

    Resources From This Episode:

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    Hair of the Dog Podcast
    en-usJune 28, 2022
    podcast
    june 2022
    photography workshop
    pet photography business
    pet photography workshop

    Why Commercial Photography May Not be for You with J. Nichole Smith

    Why Commercial Photography May Not be for You with J. Nichole Smith

    145 - For many of us, seeing our photography on a dog-food bag or in a Ruffwear catalog would be a dream come true. If the enormous ego boost wasn't satisfying enough, how 'bout that high-dollar payday?! 

    Not so fast, compadre. This week, J. Nichole Smith and I deliver some real talk on the world of commercial animal photography—and why it might not be for you. Or maybe it is! Find out what qualities make for a successful commercial photographer, and if it's something you want to, ahem, shoot for.  

    What To Listen For:

    • How to know if you're ready for commercial work
    • What the data says about the most successful pet-related images
    • The best type of small business to start working with
    • How to handle the financial exposure of large commercial shoots
    • When you need to enlist a contract lawyer (and when to skip it) 

    Think commercial work is in your future? Eager to learn more? Join me and Nichole for an upcoming free training on June 8—we're spilling the secrets other photographers in the biz don't want to share!  

    Resources From This Episode:



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    Hair of the Dog Podcast
    en-usMay 24, 2022
    business
    business marketing
    commercial
    pet photography
    may 2022

    The Secrets to Business Success with Jeff Brown

    The Secrets to Business Success with Jeff Brown

    137 - Jeff Brown may have the most unique photographer origin story I've heard yet. And while he's made his share of goofs—like forgetting to load the film while photographing Prince Phillip—these days, he puts his hard-won business knowledge to work as The Photographers' Mentor. 

    Join me this week to hear what Jeff learned while building multiple 6-figure photography businesses, and how you can find similar success. 

    What To Listen For:

    • Why focusing on financial goals is a mistake
    • What led other photographers to resent Jeff and his business partner
    • The power of binary goals and deconstructing goals
    • The one critical thing Jeff does every Sunday night
    • How to leverage joint ventures in your marketing

    If you struggle to get through your to-do list, you'll especially appreciate Jeff's hacks for getting things done (and you might just appreciate his journal, linked below). 

    Resources From This Episode:

     

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    Hair of the Dog Podcast
    en-usApril 05, 2022
    business success
    april 2022
    pet photography
    pet photography business
    pet photography education

    The Key to Increasing Wealth

    The Key to Increasing Wealth

    136 - Have you lost count of the Netflix- and Hulu-like subscriptions bleeding you dry every month? Do you ever just pay your credit card bill, without—gasp!—actually reviewing the charges? 

    If you're flying a littttle fast and loose with your finances, this episode's for you. This week I'm talking about a critical, non-negotiable habit to adopt IF you want to increase your wealth and successfully manage your money.  

    What To Listen For: 

    • The visceral reaction that almost kept me away from my new obsession
    • How zero-based budgeting works
    • YNAB's four big rules (they'll dramatically reduce your money stress)
    • What it means to "age your money"
    • The benefit of online banks for certain savings accounts

    And, extra bonus, you'll get a free month of my new favorite budgeting tool with the link below. 👇🏻 If you're a full-time pet photographer—with the variable income that comes with the territory—you'll benefit hugely from this system! 

    Resources From This Episode: 



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    Hair of the Dog Podcast
    en-usMarch 29, 2022
    podcast
    money management
    march 2022
    pet photography business

    Best Of - Using Video to Book More Clients with Andrew Hellmich

    Best Of - Using Video to Book More Clients with Andrew Hellmich

    135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.

    In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.

    What To Listen For:

    • The importance of putting a face to your personal brand
    • A simple strategy to build relationships with local businesses
    • Who you should invite to crash your videos (your viewers will thank you!)
    • How to leverage short, simple videos to rank higher in search
    • What it means to use a “dog-whistle headline”
    • Ways to repurpose your video content for maximum mileage

     After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days! 

    Resources From This Episode:

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    Hair of the Dog Podcast
    en-usMarch 22, 2022
    podcast
    business tips
    pet photography
    march 2022
    pet photography business

    Owning Time with Heather Lahtinen

    Owning Time with Heather Lahtinen

    133 - This week I'm sharing the results of my time audit, something I mentioned a few episodes back. Heather's along for the ride, helping to make sense of the numbers—and the meaning behind them. Join us as we talk about deep work versus admin, time-scarcity versus abundance, and the Stuart Smalley-style affirmation we could all benefit from.             

    What To Listen For: 

    • A mantra to help shake off time-related stress
    • The hardest change for your business to make
    • Why Nicole is adding yet another thing to her calendar 
    • …And why Heather thinks Nicole is delusional
    • The ideal work-session length for max productivity 
    • Where your best ideas will usually come from

    You'll also hear about big changes to the Elevate program, and Heather's new offer to give you a personalized, firm-but-loving kick in the arse.

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usMarch 08, 2022
    podcast
    time management
    march 2022
    pet photography business
    best of heather

    Biz Tip Thursday - Going Above and Beyond

    Biz Tip Thursday - Going Above and Beyond

    132 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!

    While this is a heart-breaking update - there is a silver lining of excellent customer service that we should all take notice of.

    If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

    Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

    LINKS:

    Check out the Hair of the Dog Academy.
    https://hairofthedogacademy.com/academy/

    Grab your FREE Editing 101  or Pricing 101 masterclass!
    https://www.hairofthedogacademy.com/editing
    https://www.hairofthedogacademy.com/pricing

    Connect with us on Instragram - @hairofthedogacademy
    https://www.instagram.com/hairofthedogacademy/

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    Hair of the Dog Podcast
    en-usMarch 03, 2022
    podcast
    customer service
    biz tip thursday
    pet photography business

    Make your Website Work for You with Mikaela Vargas

    Make your Website Work for You with Mikaela Vargas

    131 - When it comes to designing your website, the first step is to step back from the design elements. 

    Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.              

    What To Listen For: 

    • The misguided Field of Dreams website myth
    • How one small change in your About-page photo can build extra trust
    • Which objections your homepage needs to address
    • Why it's time to revive your long-dead blog—or start a brand-new one
    • How to leverage Robert Cialdini's "commitment concept" in your biz 
    • The website platforms we most recommend

    And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge! 

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usMarch 01, 2022
    podcast
    business success
    pet photography
    february 2022
    pet photography business

    When your Worst Fear Happens with Heather Lahtinen

    When your Worst Fear Happens with Heather Lahtinen

    129 - Unless you're a newcomer to the Hair of the Dog ecosystem, you know that we recently moved our community group from Facebook to Circle. And if you were part of our free Facebook group, you might be aware that the change went over like a lead balloon. 

    Or did it?! This week, Heather and I discuss decisions—big ones, little ones, hard ones, easy ones—and what happens when you piss people off. You can't avoid making decisions, so you better be prepared for the consequences of your choices. Listen this week to learn how.         

    What To Listen For: 

    • The 3 categories of decisions you make in business—and in life
    • Why Heather doesn't believe in wrong decisions
    • The fear that's been lurking juuust below our subconscious for years
    • Why you should aim to be repellent 😏
    • How having big decisions go sideways is secretly a good thing

    And while we're on the subject, our Circle members are loving things over there. If you're late to the party—don't worry! The invitation's still open to come join us.

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usFebruary 15, 2022
    podcast
    mindset
    business mindset
    february 2022
    pet photography business

    The Secret to Converting more Leads with Tracy Goodwin

    The Secret to Converting more Leads with Tracy Goodwin

    128 - Calling Tracy Goodwin a voice coach is like calling The Rock just a wrestler. Her work goes far beyond, say, training actors in a convincing Irish brogue—though she can do that, too!

    We're fortunate to have Tracy with us this week for a fascinating episode on the psychology of voice. There's more to it than you might expect, and it's stuff you need to know. Because unpacking what's in your voice can make the difference between getting the sale…or coming up empty.       

    What To Listen For: 

    • The data Tracy's seeing right now that she's never seen before
    • Why your pricing doesn't matter nearly as much as you think
    • The 2 key things when it comes to selling your work
    • How your subconscious plays tricks on you
    • What Tracy wants people to feel in the first 30 seconds after they've met

    Learn how to confidently sell your work—without going full ShamWow—in this exceptional episode! 

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usFebruary 08, 2022
    podcast
    mindset
    february 2022
    pet photography business

    Find More Time

    Find More Time

    127 - This week we're on a quest for the holy grail of the modern world: more time. In the interest of brevity, I offer you our shortest-ever podcast, with just one helpful bit of "homework" to do. 

    What To Listen For: 

    • The predictable pitfall of the human brain
    • The non-negotiable hours you need in your schedule 
    • How to do a time audit, to see where your time really goes

    Hit play, have a listen, then gather what you need for your audit. We'll revisit this in a few weeks to chat about our findings!

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usFebruary 01, 2022
    podcast
    time management
    pet photography business

    Your Path to More Income with Erinn Bridgman

    Your Path to More Income with Erinn Bridgman

    126 - As a money management and mindset coach, Erinn Bridgman works with female entrepreneurs to not only design profitable businesses, but to actually grow their personal wealth. And this week on the show, Erinn joins me to talk about what photographers (of any and all genders!) should be doing to get their financial pups in a row. 

    What To Listen For: 

    • The biggest money-management mistake Erinn sees
    • How to start paying yourself consistently
    • What PPA recommends as your maximum cost of goods sold
    • How to set yourself up for success if you're just starting out
    • The weekly "meeting" you need to have with yourself

    Erinn's kicking off a Wealthy Woman Accelerator shortly, so if that sounds like your jam, head to her website and get on her waitlist. And if you're reading this right as our latest podcast episode goes live, you're just in time to catch my free 7 Pricing Mistakes Photographers Make training, on January 26th! Register under the Upcoming Events tab in our new Hair of the Dog online community (open to all members of our free HOD community).

    Resources From This Episode: 


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    Hair of the Dog Podcast
    en-usJanuary 25, 2022
    podcast
    money mindset
    pet photography
    january 2022
    business income

    Why $15 Digital Files Won't Destroy your Business

    Why $15 Digital Files Won't Destroy your Business

    124 - A photographer's truism: There's always going to be someone cheaper. 

    With the new year just underway, you might be revisiting your pricing or making changes to the way you do business. This short episode is your reminder to not freak out if there are cheaper pet photographers in your market! Choose your business model with intention, be strategic, be visible, offer value, and guess what? You'll find success. 

    What To Listen For: 

    • The one thing to know, no matter what business model you're using
    • What to use as your point of differentiation
    • How to find the high-dollar clients hiding in your market 
    • What the photographers who are crushing it all have in common
    • Why the steak at Duckworth's Cellar is worth your first-born child

    If you haven't already, come join the 1,000+ pet photographers who are already falling in love with our new, easy-to-navigate, ever-so-awesome, free Hair of the Dog community! 

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usJanuary 18, 2022
    podcast
    pricing
    pet photography
    january 2022
    business pricing

    Money Trigger SOS with Heather Lahtinen

    Money Trigger SOS with Heather Lahtinen

    123 - This week, Heather's in a prison of her own making, and I attempt to help with her jailbreak. The topic of discussion is a $35,000 Hermès purse, but the implications go far beyond that.  

    Join us for an emotion-packed episode on judgment, shame spirals, and why 2022 Heather is having a good laugh at 2018 Heather's expense. 

    What To Listen For: 

    • Why I diagnose Heather with a "value conflict"...
    • …and why she told me I'm completely insane
    • What prompted Heather to pace like a caged lion…
    • …and decide she'd rather be a robot than a human
    • And, a $100,000 challenge for you, dear listener

    In other news, have you made the move yet to our new Hair of the Dog community? The party's over on Circle now, and by all accounts it's a rager! (But not in the sense of, like, raging about a wildly overpriced handbag, à la Heather.) 

    Resources From This Episode: 

    JOIN THE PARTY:



    Hair of the Dog Podcast
    en-usJanuary 11, 2022
    podcast
    pet photography
    january 2022
    pet photography business
    money trigger

    New Year Planning with Heather Lahtinen

    New Year Planning with Heather Lahtinen

    122 - Forget the classic Andy Williams Christmas song. This, right now, is the most wonderful time of the year! A new year, a fresh Trello board, resolutions unsullied by the siren song of Crumbl Cookies—there's nothing better than January's promise and potential!! 

    And this week, Heather and I discuss how to make the most of the opportunity. Now's the time to set yourself up for success, but you need to be intentional with your annual-planning process. Join us this week to find out how.  

    What To Listen For: 

    • Where to start your annual goal-setting session
    • How to make sense of the Be, Do, Have model
    • The sneaky trick our brains play on us, when it comes to looking backwards
    • If you set just one goal for 2022, this is Heather's recommendation
    • The "WWHPD" bracelet Nicole needs—and the app she needs to ditch!

    Guys. If you're tempted to sail off into the seductive seas of 2022 without going through a review-and-planning process, YOUR SHIP WILL SINK. Or at the very least, it's not gonna get you where you're hoping to go. 
     
    So download the Year-in-Review worksheet below, and set aside time for some serious reflection and goal-setting. Your future self will thank you!  

    Resources From This Episode: 

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    Hair of the Dog Podcast
    en-usJanuary 04, 2022
    podcast
    goal setting
    january 2022
    business goals setting
    pet photography business

    Best Of - Find your Style with Alicja Zmysłowska

    Best Of - Find your Style with Alicja Zmysłowska

    121 -  Looking at Alicja Zmysłowska's soft, otherworldly pet portraits, you'd never guess that her signature style was born from a lack of transportation. 

    This week, Alicja joins me to talk about artistic influences, the power of personal projects, and how she parlayed her early limitations into the 2020 Portrait of the Year in the Pet Photographers Club awards. It's a must-listen episode!

     What To Listen For: 

    • How so-called limitations can help develop your style, and your skills
    • Two ways of assessing your body of work
    • The unique, autonomous life of creative ideas
    • Why you should stop looking at other pet photographers' work...
    • ...And where to turn instead to find artistic inspiration

    How are you maximizing your surroundings? The light where you live? The lenses you own? Is it all coming together into a cohesive body of work? Whether you're at the beginning of your pet photography journey or you've been at it for years, you'll want to tune in to this week's episode. 

    Resources From This Episode: 

    JOIN THE PARTY:



    Hair of the Dog Podcast
    en-usDecember 28, 2021
    podcast
    pet photography
    photography style
    pet photography business
    pet photography style
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